{"id":1101,"date":"2013-03-11T16:55:29","date_gmt":"2013-03-11T07:55:29","guid":{"rendered":"http:\/\/blog.newswire.co.kr\/?p=1101"},"modified":"2017-11-30T09:26:22","modified_gmt":"2017-11-30T00:26:22","slug":"%ea%b8%b0%ec%97%85-sns-%ed%99%8d%eb%b3%b4-%ec%b1%84%eb%84%90-%ed%8e%98%eb%b6%81%eb%b8%94%eb%a1%9c%ea%b7%b8%ed%8a%b8%ec%9c%84%ed%84%b0%ec%9c%a0%ed%8a%9c%eb%b8%8c-%ec%88%9c","status":"publish","type":"post","link":"https:\/\/blog.newswire.co.kr\/?p=1101","title":{"rendered":"\uae30\uc5c5 SNS \ud64d\ubcf4 \ucc44\ub110: \ud398\uc774\uc2a4\ubd81>\ube14\ub85c\uadf8>\ud2b8\uc704\ud130>\uc720\ud29c\ube0c \uc21c"},"content":{"rendered":"

\uad6d\ub0b4 PR\uc5c5\uacc4 \ucd5c\ucd08\uc758 SNS \uc5f0\uad6c\uc18c\uc778 ‘KPR \uc18c\uc15c\ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5f0\uad6c\uc18c<\/a>‘\uac00 \uad6d\ub0b4 115\uac1c \uae30\uc5c5 \ubc0f \uacf5\uacf5\uae30\uad00\uc758 SNS \ub2f4\ub2f9\uc790\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc628\ub77c\uc778 \uc11c\ubca0\uc774\ub97c \uc2e4\uc2dc\ud574 \uadf8 \uacb0\uacfc\ub97c \ubc1c\ud45c\ud588\ub2e4.<\/p>\n

\uc124\ubb38\uc5d0 \ucc38\uc5ec\ud55c \uad6d\ub0b4 115\uac1c \uae30\uc5c5 \ubc0f \uacf5\uacf5\uae30\uad00\ub4e4\uc774 \ud604\uc7ac \uc6b4\uc601 \uc911\uc778 SNS \ucc44\ub110\ub85c\ub294 \u201c\ud398\uc774\uc2a4\ubd81 (87.1%)\u201d, \u201c\ube14\ub85c\uadf8 (79.1%)\u201d, \u201c\ud2b8\uc704\ud130 (66.1%)\u201d, \uc720\ud29c\ube0c (42.6%), \ubbf8\ud22c\ub370\uc774 (14.8%) \uc21c\uc73c\ub85c \ub098\ud0c0\ub0ac\uc73c\uba70, \ud2b9\ud788 \ube14\ub85c\uadf8\ub294 \uc791\ub144 2012\ub144 \uc870\uc0ac \uacb0\uacfc (65.8%) \ub300\ube44 10%p \uc774\uc0c1 \ub192\uc740 \uc218\uce58\ub97c \ub098\ud0c0\ub0c8\ub2e4.<\/p>\n

\"\uc0ac\uc9c46_\ud604\uc7ac<\/a><\/p>\n

\ub610\ud55c \uc62c\ud574 \uc0c8\ub86d\uac8c \uc8fc\ubaa9\ud574\uc57c \ud560 SNS \ucc44\ub110\uc5d0 \ub300\ud574\uc11c\ub294 \u201c\ud398\uc774\uc2a4\ubd81 (61.7%)\u201d, \u201c\uc720\ud29c\ube0c (49.6%)\u201d, \u201c\uce74\uce74\uc624\uc2a4\ud1a0\ub9ac (45.2%)\u201d \uc21c\uc73c\ub85c \ub098\ud0c0\ub0ac\uc73c\uba70, \ud540\ud130\ub808\uc2a4\ud2b8 (21.7%)\ub098 \uc778\uc2a4\ud0c0\uadf8\ub7a8 (8.7%)\uacfc \uac19\uc740 \uc774\ubbf8\uc9c0 \uae30\ubc18 SNS \ucc44\ub110\ub3c4 \uc8fc\ubaa9\ud574\uc57c \ud560 \ucc44\ub110\ub85c \uc870\uc0ac\ub418\uc5c8\ub2e4.<\/p>\n

\"\uc0ac\uc9c45_\uc0c8\ub86d\uac8c<\/a><\/p>\n

\ud55c\ud3b8 \uc804\ubc18\uc801\uc778 \uacbd\uae30 \uce68\uccb4 \uc18d\uc5d0\uc11c\ub3c4 \uad6d\ub0b4 \uae30\uc5c5 \ubc0f \uacf5\uacf5\uae30\uad00\ub4e4\uc758 \uc62c\ud574 SNS \ud65c\ub3d9 \uc608\uc0b0\uc740 \uc624\ud788\ub824 \uc99d\uac00\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \uc62c\ud574 2013\ub144 SNS \ud65c\ub3d9 \uc608\uc0b0\uc740 \u201c\uc804\ub144 \ub300\ube44 \uc99d\uac00 (60.9%)\u201d, \u201c\ubcc0\ub3d9\uc5c6\uc74c (29.6)\u201d, \u201c\uc804\ub144 \ub300\ube44 \uac10\uc18c (8.6%)\u201d \uc21c\uc73c\ub85c \ub098\ud0c0\ub098, 2012\ub144 \uc870\uc0ac \uacb0\uacfc (\uc804\ub144 \ub300\ube44 \uc99d\uac00 53.3%, \ubcc0\ub3d9\uc5c6\uc74c 40.8%, \uc804\ub144\ub300\ube44 \uac10\uc18c 5%)\uc640 \ube44\uad50\ud574 \ubcfc \ub54c \uc608\uc0b0\uc774 \uc99d\uac00\ud55c \uae30\uc5c5 \ubc0f \uacf5\uacf5\uae30\uad00\ub4e4\uc758 \ube44\uc728\uc774 7.6%p \ub298\uc5b4\ub09c \uac83\uc73c\ub85c \uc870\uc0ac\ub418\uc5c8\ub2e4.<\/p>\n

\"\uc0ac\uc9c41_2013<\/a><\/p>\n

\ub610\ud55c \uae30\uc5c5 \ubc0f \uacf5\uacf5\uae30\uad00 SNS \ub2f4\ub2f9\uc790\ub4e4\uc740 \uc62c\ud574 \uac00\uc7a5 \uc911\uc694\ud55c SNS \ud2b8\ub80c\ub4dc\ub85c \u201c\ubaa8\ubc14\uc77c\uc744 \ud65c\uc6a9\ud55c \uc804\ub7b5\uacfc \ucf58\ud150\uce20\uc758 \uac1c\ubc1c (39%)\u201d, \u201c\uc601\uc0c1\uacfc \uc774\ubbf8\uc9c0\ub97c \ud65c\uc6a9\ud55c \uba40\ud2f0\ubbf8\ub514\uc5b4 \ucf58\ud150\uce20 \uac1c\ubc1c (24%)\u201d, \u201c\ube45\ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud55c \ubd84\uc11d \ubaa8\ub378\uc758 \uac1c\ubc1c \ubc0f \ud050\ub808\uc774\uc158 \uc11c\ube44\uc2a4\uc758 \uac15\ud654 (22%)\u201d, \u201c\uc18c\uc15c\ubbf8\ub514\uc5b4\ub97c \ud65c\uc6a9\ud55c \uc704\uae30\uad00\ub9ac \uac15\ud654 (12%)\u201d \uc21c\uc73c\ub85c \uc751\ub2f5\ud558\uc600\ub2e4.<\/p>\n

\"\uc0ac\uc9c42_2013<\/a><\/p>\n

\uc628\ub77c\uc778 \uc11c\ubca0\uc774\uc640 \ud568\uaed8 \ubcd1\ud589\ub41c \uc2ec\uce35\uc778\ud130\ubdf0\uc5d0\uc11c \uad6d\ub0b4 \uc8fc\uc694 \ub300\uae30\uc5c5 SNS \ub2f4\ub2f9\uc790\ub4e4\uc740 2013\ub144 \uc8fc\uc694 SNS \uad00\ub828 \ud2b8\ub80c\ub4dc\ub85c \u201c\uae30\uc5c5 SNS \ud65c\ub3d9\uc758 \uc591\uc801 \uc131\uacfc\ubcf4\ub2e4\ub294 \uc9c4\uc815\uc131\uc758 \ucd94\uad6c\u201d, \u201c\uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 PR \ud65c\ub3d9\uc758 \ud1b5\ud569 \uac00\uc18d\ud654\u201d, \u201cB to B \uae30\uc5c5\ub4e4\uc758 \uc18c\uc15c \ud22c\uc790 \ud655\ub300\u201d, \u201c\uc18c\uc15c \uc774\uc288\uad00\ub9ac\uc758 \ud544\uc694\uc131 \uc99d\ub300\u201d, \u201c\ubaa8\ubc14\uc77c \ucf58\ud150\uce20\uc758 \uac1c\ubc1c\u201d \ub4f1\uc744 \uc62c\ud574 \uc911\uc694\ud55c SNS \uc774\uc288\ub85c \uaf3d\uc558\ub2e4.<\/p>\n

SNS \ub2f4\ub2f9\uc790\ub4e4\uc758 \uac00\uc7a5 \ud070 \uace0\ubbfc\uc73c\ub85c\ub294 \u201c\uae30\uc874\uc5d0 \ubcf4\uc720\ud55c SNS \ucc44\ub110\ub4e4\uc758 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\ub860 \ubaa8\uc0c9 (30.4%)\u201d, \u201c\uace0\uac1d\uacfc\uc758 \uc9c4\uc815\uc131\uc788\ub294 \uc9c4\uc9c0\ud55c \uc18c\ud1b5 (28.7%)\u201d, \u201c\uc18c\uc15c \ud65c\ub3d9\uc758 \uc131\uacfc \uce21\uc815 \ubc0f \ubd84\uc11d (16.5%)\u201d, \u201c\uc628\ub77c\uc778\uacfc \uc624\ud504\ub77c\uc778 PR \ud65c\ub3d9\uc758 \ud6a8\uacfc\uc801\uc778 \uc5f0\uacc4 (10.4%)\u201d, \u201cSNS\uc5d0 \ub300\ud55c \uc0ac\ub0b4 \uc9c0\uc6d0\uacfc \ub2f4\ub2f9\uc790 \uc785\uc9c0 \uac15\ud654 (8.7%)\u201d \uc21c\uc73c\ub85c \uc751\ub2f5\ud574, \uae30\uc5c5\ub4e4\uc774 \uc62c\ud574 SNS \ucc44\ub110\uc758 \uc591\uc801 \ud655\ub300\ubcf4\ub2e4\ub294, \uae30\uc874 SNS \ucc44\ub110\ub4e4\uc758 \ubcf4\ub2e4 \uc2ec\ud654\ub41c \ud65c\uc6a9\uc744 \uace0\ubbfc\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n

\"\uc0ac\uc9c43_2013<\/a><\/p>\n

\ud2b9\ud788 \uad6d\ub0b4 SNS \ub2f4\ub2f9\uc790\ub4e4\uc740 \ud5a5\ud6c4 \uc624\ud504\ub77c\uc778 PR \ud65c\ub3d9\uc758 \uc911\uc694\uc131\uc5d0 \ub300\ud574\uc11c \u201c\ub354\uc6b1 \uc99d\uac00\ud560 \uac83 (60.9%)\u201d, \u201c\ubcf4\ud1b5\uc774\ub2e4 (27%)\u201d, \u201c\ucd95\uc18c\ub420 \uac83\uc774\ub2e4 (7.8%)\u201d \uc21c\uc73c\ub85c \uc751\ub2f5\ud558\uc5ec, \uae30\uc5c5 \ubc0f \uacf5\uacf5\uae30\uad00\uc758 SNS \ub2f4\ub2f9\uc790\ub4e4\uc774 \uc62c\ud574 SNS \uac15\uc138 \uc18d\uc5d0\uc11c\ub3c4 \uc624\ud504\ub77c\uc778 PR \ud65c\ub3d9\uc758 \uc911\uc694\uc131\uc744 \uc5ec\uc804\ud788 \ub192\uac8c \uc778\uc2dd\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \uc774\uc640 \uad00\ub828\ud574 SK\ud154\ub808\ucf64\uc758 \uc18c\uc15c\ub9c8\ucf00\ud305\ud300 \ubc30\uc131\ud638 \ubd80\uc7a5\uc740 \uc2ec\uce35\uc778\ud130\ubdf0\ub97c \ud1b5\ud574 \u201c\uae30\uc5c5\ub4e4\uc758 SNS \ud65c\uc6a9 \uc99d\uac00\ub85c TV, \uc2e0\ubb38 \ub4f1 \uc804\ud1b5 \ubbf8\ub514\uc5b4\uc758 \uc5ed\ud560\uc774 \ucd95\uc18c\ub418\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc0c1\ud638\ubcf4\uc644\uc801 \uad00\uacc4\ub85c\uc11c \uae30\uc5c5 PR \ud65c\ub3d9\uc758 \uc911\uc2ec\uc744 \uc7a1\uc544\uc8fc\ub294 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uac8c \ub420 \uac83\u201d\uc774\ub77c\uace0 \uc9c0\uc801\ud588\ub2e4.<\/p>\n

\"\uc0ac\uc9c44_\ud5a5\ud6c4<\/a><\/p>\n

KPR \uc18c\uc15c\ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5f0\uad6c\uc18c \uae40\ud559\uade0 \uc18c\uc7a5\uc740 \u201c\uc62c\ud574 \uc911\uc694\ud55c SNS PR \ud2b8\ub80c\ub4dc\uac00 \uae30\uc874 SNS \ucc44\ub110\uacfc \uc804\ud1b5\ubbf8\ub514\uc5b4\uc758 \uc5f0\uacc4 \ubc0f \uc2ec\ud654\ub41c \ud65c\uc6a9\uc774\uba70, \uc810\uc810 \ub354 \ub9ce\uc740 \uae30\uc5c5 \ubc0f \uacf5\uacf5\uae30\uad00\ub4e4\uc758 \ud64d\ubcf4 \ubc0f \ub9c8\ucf00\ud305, \uc704\uae30\uad00\ub9ac, \uba85\uc131\uad00\ub9ac, CSR \ub4f1 \uc804\ubc18\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud65c\ub3d9\uacfc \ud6a8\uacfc \uce21\uc815\uc774 \uc628-\uc624\ud504 \ud1b5\ud569\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c0\ub294 \ucd94\uc138\u201d\ub77c\uace0 \uc9c0\uc801\ud558\uba74\uc11c, \u201c\uc774\uc5d0 KPR \uc18c\uc15c\ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc5f0\uad6c\uc18c\ub294 \uae30\uc5c5 \ubc0f \uacf5\uacf5\uae30\uad00\ub4e4\uc774 \ud544\uc694\ub85c \ud558\ub294 \uc2e4\uc9c8\uc801\uc778 \ub9ac\uc11c\uce58\ub97c \ud1b5\ud574 \uc870\uc9c1\uc758 \ud2b9\uc131\uacfc \ub2c8\uc988\uc5d0 \ucd5c\uc801\ud654\ub41c \ub9de\ucda4\ud615 SNS \ud65c\uc6a9 \ud574\ubc95\uc744 \uc81c\uc2dc\ud558\ub294\ub370 \uc8fc\ub825\ud560 \uac83\u201d\uc774\ub77c\uace0 \ud3ec\ubd80\ub97c \ubc1d\ud614\ub2e4.<\/p>\n

\uc774\ubc88 \uc870\uc0ac\ub294 2013\ub144 2\uc6d4 \ud55c\ub2ec \ub3d9\uc548 \uc5d0\uc11c \uc790\uccb4 \uc2e4\uc2dc\ud558\uc600\uc73c\uba70, \uc751\ub2f5\uc790\uc758 \uc18c\uc18d\uc740 \u201c\ub300\uae30\uc5c5 (46.1%)\u201d, \u201c\uc911\uc18c\uae30\uc5c5 (32.2%)\u201d, \u201c\uacf5\uacf5\uae30\uad00(13.9%)\u201d\uc774\uc5c8\ub2e4.<\/p>\n

\uc62c\ud574 \ucc3d\ub9bd 24\uc8fc\ub144\uc744 \ub9de\uc774\ud55c \uad6d\ub0b4\uc758 \ub300\ud45c\uc801\uc778 PR\ucee8\uc124\ud305 \ud68c\uc0ac\uc778 KPR & Associates, Inc.<\/a> (\ub300\ud45c \uc2e0\uc131\uc778)\uc5d0\uc11c 2012\ub144 3\uc6d4 \uc124\ub9bd\ud55c \uad6d\ub0b4 PR\uc5c5\uacc4 \ucd5c\ucd08\uc758 \uc18c\uc15c\ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc5f0\uad6c\uc18c\uc774\ub2e4. \uad6d\ub0b4\uc678 \uc720\uc218 \ub300\ud559\uc758 SNS \ubc0f PR \uc804\uacf5 \uc11d.\ubc15\uc0ac\uae09 \uc5f0\uad6c\uc6d0 \ubc0f \ucee8\uc124\ud305 \uc804\ubb38\uac00 20\uc5ec\uba85\uc73c\ub85c \uad6c\uc131\ub418\uc5b4 \uc788\uc73c\uba70, \uad6d\ub0b4 \uae30\uc5c5 \ubc0f \uacf5\uacf5\uae30\uad00\uc758 \uc18c\uc15c\ubbf8\ub514\uc5b4 \uc6b4\uc601 \ud604\ud669 \uc870\uc0ac, \uc628-\uc624\ud504\ub77c\uc778 \ud1b5\ud569 PR \ucee8\uc124\ud305 \ubc0f \ud6a8\uacfc \uce21\uc815 \ub4f1 \uae30\uc5c5\uacfc \uacf5\uacf5\uae30\uad00\ub4e4\uc758 \ub2c8\uc988\uc5d0 \ub9de\ub294 \ubcf4\ub2e4 \uacfc\ud559\uc801\uc774\uace0 \uccb4\uacc4\uc801\uc778 SNS \uad00\ub828 \ub9ac\uc11c\uce58 \uc218\ud589\uc73c\ub85c \uad6d\ub0b4\uc678 \uc720\uc218 \uace0\uac1d\uc0ac\ub4e4\ub85c\ubd80\ud130 \ud638\ud3c9\ubc1b\uace0 \uc788\ub2e4.<\/p>\n

\n
\uc774 \ube14\ub85c\uadf8\ub294 \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec \uc11c\ube44\uc2a4 \ub274\uc2a4\uc640\uc774\uc5b4(www.newswire.co.kr<\/a>)\uac00 \ud64d\ubcf4, \ub9c8\ucf00\ud305, PR\uc804\ubb38\uac00 \uc5d0\uac8c \uc81c\uacf5\ud558\ub294 \uc815\ubcf4\uc785\ub2c8\ub2e4. \ub274\uc2a4\uc640\uc774\uc5b4<\/a>\uc5d0 \ud68c\uc6d0 \uac00\uc785<\/a>\uc744 \ud558\uba74 \ube14\ub85c\uadf8\uc758 \uae00\uc744 \ub9e4\uc8fc \ubc1b\uc544\ubcfc \uc218 \uc788\uace0, \uc628\ub77c\uc778\uc73c\ub85c \ub274\uc2a4\uc640\uc774\uc5b4\uc5d0 \ubcf4\ub3c4\uc790\ub8cc \ub4f1\ub85d\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uc785\ud558\uae30 ><\/a><\/div>\n<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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