{"id":11056,"date":"2020-07-21T06:00:13","date_gmt":"2020-07-20T21:00:13","guid":{"rendered":"http:\/\/blog.newswire.co.kr\/?p=11056"},"modified":"2020-07-20T16:46:42","modified_gmt":"2020-07-20T07:46:42","slug":"%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5%ec%9d%98-%ea%b8%b0%eb%b3%b8-4p%ec%97%90%ec%84%9c-7p%eb%a1%9c-%ec%a7%84%ed%99%94","status":"publish","type":"post","link":"https:\/\/blog.newswire.co.kr\/?p=11056","title":{"rendered":"\ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \ud575\uc2ec, 4P\uc5d0\uc11c 7P\ub85c"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"644\" data-attachment-id=\"11057\" data-permalink=\"https:\/\/blog.newswire.co.kr\/?attachment_id=11057\" data-orig-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2020\/07\/7ps-marketing-ps.jpg\" data-orig-size=\"655,644\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"7ps-marketing-ps\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2020\/07\/7ps-marketing-ps.jpg\" src=\"http:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2020\/07\/7ps-marketing-ps.jpg\" alt=\"\" class=\"wp-image-11057\" srcset=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2020\/07\/7ps-marketing-ps.jpg 655w, https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2020\/07\/7ps-marketing-ps-300x295.jpg 300w, https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2020\/07\/7ps-marketing-ps-427x420.jpg 427w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9c8\ucf00\ud305 \ubbf9\uc2a4(Marketing Mix; 4P)\ub780 \ud0c0\uae43 \uc2dc\uc7a5\uc5d0\uc11c \ub9c8\ucf00\ud305 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 \ud544\uc694\ud55c \uc694\uc18c\ub4e4\uc758 \uc870\ud569\uc744 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub77c\ub294 \uc6a9\uc5b4\ub294 \ubbf8\uad6d \ubbf8\uc2dc\uac04 \uc8fc\ub9bd \ub300\ud559\uc758 \uad50\uc218\uc778 E. \uc81c\ub86c \ub9e5\uce74\uc2dc \uad50\uc218\uac00 1960\ub144 \ucc98\uc74c \uc18c\uac1c\ud558\uc600\uc2b5\ub2c8\ub2e4. E. \uc81c\ub86c \ub9e5\uce74\uc2dc \uad50\uc218\ub294 \uae30\uc5c5\uc774 \uadf8\ub4e4\uc758 \ud0c0\uae43 \uace0\uac1d\uce35\uc744 \ub9cc\uc871\uc2dc\ud0a4\uae30 \uc704\ud574\uc11c \uc81c\ud488(Product), \uac00\uaca9(Pricing), \uc7a5\uc18c(Place), \ud310\ub9e4\ucd09\uc9c4(Promotion) \ud06c\uac8c 4\uac00\uc9c0\ub85c \ub098\ub258\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc801\uc808\ud558\uac8c \uc11e\uc5b4\uc11c \uc0ac\uc6a9\ud574\uc57c \ud55c\ub2e4\uace0 \uc8fc\uc7a5\ud558\uc600\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uc81c\ud488(Product)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2e8\uc21c\ud788 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc0dd\uc0b0\ud558\ub294 \uac83 \uc774\uc678\uc5d0 \uadf8 \uc81c\ud488\uc774 \uc904 \uc218 \uc788\ub294 \uc885\ud569\uc801\uc778 \ud61c\ud0dd\uc744 \ud1b5\ud2c0\uc5b4\uc11c \uc774\ub974\ub294 \uac83\uc785\ub2c8\ub2e4. \ub514\uc790\uc778, \ube0c\ub79c\ub4dc, \uc0c1\uc9d5, \ubcf4\uc99d, \uc774\ubbf8\uc9c0 \ub4f1\uc744 \ud3ec\ud568\ud558\uace0 \uadf8\uac83\uc744 \uad00\ub9ac\ud558\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uc7a5\uc18c(Place)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2e8\uc21c\ud788 \ubb3c\uac74\uc744 \ud30c\ub294 \uc7a5\uc18c\ub9cc\uc744 \ub73b\ud558\ub294 \uac83\uc774 \uc544\ub2cc, \uace0\uac1d\uacfc\uc758 \uc811\ucd09\uc774 \uc774\ub8e8\uc5b4\uc9c0\ub294\n\ubd80\ubd84\uc758 \uc804\uccb4\uc801\uc778 \uc720\ud1b5\uacbd\ub85c\ub97c \ud3ec\ud568\ud569\ub2c8\ub2e4. \uc0dd\uc0b0\uc790\ubd80\ud130, \ub3c4\ub9e4\uc0c1, \uc18c\ub9e4\uc0c1\uc744 \uac70\uccd0 \uc18c\ube44\uc790\uc5d0\uac8c \uae4c\uc9c0 \uc804\ub2ec\ub418\ub294 \uacfc\uc815\uc744 \ub9d0\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud310\ub9e4 \ucd09\uc9c4(Promotion)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud310\ub9e4\ub97c \ucd09\uc9c4\uc2dc\ud0a4\uae30 \uc704\ud574 \uc0ac\uc6a9\ud558\ub294 \uad6c\ub9e4 \uc720\uc778 \uae30\ubc95\uc785\ub2c8\ub2e4. \uad11\uace0, \ud64d\ubcf4(PR), \uc774\ubca4\ud2b8, \ud560\uc778\n\ud589\uc0ac, \uc778\uc801\ud310\ub9e4, SNS \ud64d\ubcf4, \uc804\ub2e8\uc9c0, \uc628\ub77c\uc778 \uad11\uace0 \ub4f1 \uc0c1\ud488\uc744 \uc54c\ub9ac\uace0 \ud310\ub9e4\ub97c \ucd09\uc9c4\ud558\uae30 \uc704\ud55c \ubaa8\ub4e0\n\ud65c\ub3d9\uc744 \uc544\uc6b0\ub974\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uac00\uaca9(Price) <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uae30\uc5c5\uc774 \ud2b9\uc815 \ubb3c\ud488\uc758 \uac00\uce58\ub97c \uac00\uc7a5 \uac1d\uad00\uc801\uc778 \uc218\uce58\ub85c \ub098\ud0c0\ub0b4\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4. \uac00\uaca9\n\uc804\ub7b5\uc5d0\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc804\ub7b5\ub4e4\uc774 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; Skimming: \ube44\uc2f8\uac8c \ud30c\ub294 \uace0\uac00\ud654 \uc804\ub7b5<\/li><li>&#8211; Penetration: \uc2f8\uac8c \ud30c\ub294 \uce68\ud22c \uc804\ub7b5 <\/li><li>&#8211; Competitive Pricing: \uacbd\uc7c1\uc0ac\uc640 \uad00\uacc4\ub97c \uc774\uc6a9\ud55c \uac00\uaca9 \uc804\ub7b5  <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9c8\ucf00\ud305 \ubbf9\uc2a4 \uc804\ub7b5\uc740 \uc774 \ubaa8\ub4e0 \uc694\uc18c\ub97c \uc870\ud654\ub86d\uac8c \uad6c\uc131\ud558\ub294 \uac83\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uc989, \uc81c\ud488, \uac00\uaca9, \uc720\ud1b5, \ud310\ub9e4\ucd09\uc9c4 \ub4f1\uc744 \uc77c\uad00\ub41c \ubc29\ud5a5\uc73c\ub85c \ud750\ub974\uac8c \ub9cc\ub4dc\ub294 \uac83 \uc785\ub2c8\ub2e4. \uae30\uc5c5\uc774 \uace0\uac1d\uc5d0\uac8c \uc804\ub2ec\ud558\uace0\uc790 \ud558\ub294 \uac00\uce58(\uc81c\ud488)\ub97c \ub9cc\ub4e4\uc5b4 \uace0\uac1d\uc774 \uc9c0\ubd88\ud558\ub294 \ube44\uc6a9(\uac00\uaca9)\uacfc \uad50\ud658\ud558\uace0 \uc804\ub2ec\ud558\ub294 \uacbd\ub85c(\uc720\ud1b5)\ub97c \uc120\ud0dd\ud558\uc5ec \uc54c\ub9ac\ub294 \uac83(\ud310\ub9e4 \ucd09\uc9c4) \uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud604\ub300\uc5d0 \uc640\uc11c \uc5ec\ub7ec \ud559\uc790\ub4e4\uc774 \uc804\ud1b5\uc801\uc778 4P\ub85c\ub9cc \ub9c8\ucf00\ud305\uc744 \ud558\ub294 \uac83\uc774 \ub2e4\uc6d0\ud654\ub41c \ud604\ub300 \uc0ac\ud68c\uc5d0 \uc54c\ub9de\uc9c0 \uc54a\ub294\ub2e4\uba70 \uacfc\uc815(Process), \ubb3c\ub9ac\uc801 \uadfc\uac70(Physical evidence), \uc0ac\ub78c(People)\uc758 3\uac00\uc9c0 \uc694\uc18c\ub97c \ub354\ud55c 7P \uc804\ub7b5\uc744 \uc81c\uc548\ud574 \ub110\ub9ac\ubc1b\uc544\ub4e4\uc5ec\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">7P\ub85c \ud655\uc7a5\ub41c \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub294 \ubb3c\ub9ac\uc801\uc778 \uc81c\ud488\uc774 \uc544\ub2cc \uc11c\ube44\uc2a4 \uc81c\ud488\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc880\ub354 \uc138\ubc00\ud558\uac8c \uc218\ub9bd\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uc0ac\ub78c(People) <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> \ubaa8\ub4e0 \ud68c\uc0ac\ub294 \uc77c\uc120 \uc601\uc5c5 \uc9c1\uc6d0\uc5d0\uc11c \uc784\uc6d0\uae4c\uc9c0 \ud68c\uc0ac\ub97c \uacbd\uc601\ud558\ub294 \uc0ac\ub78c\ub4e4\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4.  \uc77c\ud558\ub294 \uc0ac\ub78c\uc740 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub9cc\ud07c\uc774\ub098 \ube44\uc988\ub2c8\uc2a4\uc758 \uac00\uce58\ub97c \uc81c\uacf5\ud558\ub294 \uc8fc\uccb4\uc774\uae30 \ub54c\ubb38\uc5d0 \ud68c\uc0ac\uac00 \uc62c\ubc14\ub97c \uc0ac\ub78c\ub4e4\uc744 \ud655\ubcf4\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud504\ub85c\uc138\uc2a4(Process)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> \uc11c\ube44\uc2a4\uc5d0\uc11c \uc774\ub97c \uc5b4\ub5a4 \uacfc\uc815\uacfc \uc808\ucc28\ub97c \uac70\uccd0 \uc81c\uacf5\ud558\ub290\ub0d0\ub294 \uc11c\ube44\uc2a4 \uadf8 \uc790\uccb4\uc640 \ub5bc\ub824\uc57c \ub5c4 \uc218 \uc5c6\ub294 \uac83\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc11c\ube44\uc2a4 \uc81c\uacf5 \ubc29\uc2dd\uc740 \uc18c\ube44\uc790\uac00 \uc9c0\ubd88\ud558\ub294 \ube44\uc6a9\uc758 \uc77c\ubd80\uc774\ubbc0\ub85c, \uc5b4\ub5bb\uac8c \uc11c\ube44\uc2a4\uc640 \uc81c\ud488\uc744 \uc81c\uacf5\ud560 \uac83\uc778\uc9c0 \uc0dd\uac01\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ubb3c\ub9ac\uc801 \uc99d\uac70(Physical evidence) <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> \uc18c\ube44\uc790\uac00 \uad6c\ub9e4\ud558\ub294 \uc11c\ube44\uc2a4\uac00 \ubb34\ud615\uc778 \uacbd\uc6b0\uc5d0\ub3c4 \ubaa8\ub4e0 \uc11c\ube44\uc2a4\uc5d0\ub294 \uc77c\ubd80 \ubb3c\ub9ac\uc801 \uc694\uc18c\uac00 \ud3ec\ud568\ub418\uc5b4 \uc788\ub2e4\ub294 \uc810\uc744 \uac04\uacfc\ud574\uc11c\ub294 \uc548\ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ubbf8\uc6a9\uc2e4\uc740 \uace0\uac1d\uc5d0\uac8c \ub2e4\ub4ec\uc5b4\uc9c4 \uba38\ub9ac\uac00\ub77d\uc744 \uc81c\uacf5\ud558\uace0, \ubcf4\ud5d8 \ud68c\uc0ac\ub294 \uace0\uac1d\uc5d0\uac8c \uc778\uc1c4\ubb3c \ub610\ub294 PDF \ubb38\uc11c \uac19\uc740 \ubb3c\ub9ac\uc801 \uc81c\ud488\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"nw_banner\">\n<div class=\"inner\">\uc774 \ube14\ub85c\uadf8\ub294 \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec \uc11c\ube44\uc2a4 \ub274\uc2a4\uc640\uc774\uc5b4(<a href=\"http:\/\/www.newswire.co.kr\/\">www.newswire.co.kr<\/a>)\uac00 \ud64d\ubcf4, \ub9c8\ucf00\ud305, PR\uc804\ubb38\uac00 \uc5d0\uac8c \uc81c\uacf5\ud558\ub294 \uc815\ubcf4\uc785\ub2c8\ub2e4. <a href=\"http:\/\/www.newswire.co.kr\/\">\ub274\uc2a4\uc640\uc774\uc5b4<\/a>\uc5d0 <a href=\"https:\/\/www.newswire.co.kr\/member\/member_join.php\">\ud68c\uc6d0 \uac00\uc785<\/a>\uc744 \ud558\uba74 \ube14\ub85c\uadf8\uc758 \uae00\uc744 \ub9e4\uc8fc \ubc1b\uc544\ubcfc \uc218 \uc788\uace0, \uc628\ub77c\uc778\uc73c\ub85c \ub274\uc2a4\uc640\uc774\uc5b4\uc5d0 \ubcf4\ub3c4\uc790\ub8cc \ub4f1\ub85d\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a class=\"act\" href=\"https:\/\/www.newswire.co.kr\/member\/member_join.php\">\uac00\uc785\ud558\uae30 &gt;<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ub9c8\ucf00\ud305 \ubbf9\uc2a4(Marketing Mix; 4P)\ub780 \ud0c0\uae43 \uc2dc\uc7a5\uc5d0\uc11c \ub9c8\ucf00\ud305 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 \ud544\uc694\ud55c \uc694\uc18c\ub4e4\uc758 \uc870\ud569\uc744 \ub9d0\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub77c\ub294 \uc6a9\uc5b4\ub294 \ubbf8\uad6d \ubbf8\uc2dc\uac04 \uc8fc\ub9bd \ub300\ud559\uc758 \uad50\uc218\uc778 E. \uc81c\ub86c \ub9e5\uce74\uc2dc \uad50\uc218\uac00 1960\ub144 \ucc98\uc74c \uc18c\uac1c\ud558\uc600\uc2b5\ub2c8\ub2e4. E. \uc81c\ub86c \ub9e5\uce74\uc2dc \uad50\uc218\ub294 \uae30\uc5c5\uc774 \uadf8\ub4e4\uc758 \ud0c0\uae43 \uace0\uac1d\uce35\uc744 \ub9cc\uc871\uc2dc\ud0a4\uae30 \uc704\ud574\uc11c \uc81c\ud488(Product), \uac00\uaca9(Pricing), \uc7a5\uc18c(Place), \ud310\ub9e4\ucd09\uc9c4(Promotion) \ud06c\uac8c 4\uac00\uc9c0\ub85c \ub098\ub258\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc801\uc808\ud558\uac8c \uc11e\uc5b4\uc11c \uc0ac\uc6a9\ud574\uc57c \ud55c\ub2e4\uace0 \uc8fc\uc7a5\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc81c\ud488(Product) \ub2e8\uc21c\ud788 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[2493,2494,2495,169,1466,349,817,849,1043],"class_list":["post-11056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-4p","tag-7p","tag-2495","tag-169","tag-1466","tag-349","tag-817","tag-849","tag-1043"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \ud575\uc2ec, 4P\uc5d0\uc11c 7P\ub85c - \ud64d\ubcf4\uc758 \ubaa8\ub4e0 \uac83<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.newswire.co.kr\/?p=11056\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \ud575\uc2ec, 4P\uc5d0\uc11c 7P\ub85c - \ud64d\ubcf4\uc758 \ubaa8\ub4e0 \uac83\" \/>\n<meta property=\"og:description\" content=\"\ub9c8\ucf00\ud305 \ubbf9\uc2a4(Marketing Mix; 4P)\ub780 \ud0c0\uae43 \uc2dc\uc7a5\uc5d0\uc11c \ub9c8\ucf00\ud305 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 \ud544\uc694\ud55c \uc694\uc18c\ub4e4\uc758 \uc870\ud569\uc744 \ub9d0\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ubbf9\uc2a4\ub77c\ub294 \uc6a9\uc5b4\ub294 \ubbf8\uad6d \ubbf8\uc2dc\uac04 \uc8fc\ub9bd \ub300\ud559\uc758 \uad50\uc218\uc778 E. \uc81c\ub86c \ub9e5\uce74\uc2dc \uad50\uc218\uac00 1960\ub144 \ucc98\uc74c \uc18c\uac1c\ud558\uc600\uc2b5\ub2c8\ub2e4. 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