{"id":12497,"date":"2021-06-08T06:00:00","date_gmt":"2021-06-07T21:00:00","guid":{"rendered":"http:\/\/blog.newswire.co.kr\/?p=12497"},"modified":"2021-06-07T22:19:52","modified_gmt":"2021-06-07T13:19:52","slug":"%ea%bc%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%98%eb%8a%94-%ed%99%8d%eb%b3%b4-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%9a%a9%ec%96%b4-1%ed%8e%b8","status":"publish","type":"post","link":"https:\/\/blog.newswire.co.kr\/?p=12497","title":{"rendered":"\uaf2d \uc54c\uc544\uc57c \ud558\ub294 \ud64d\ubcf4 \ub9c8\ucf00\ud305 \uc6a9\uc5b4 1\ud3b8"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-attachment-id=\"12499\" data-permalink=\"https:\/\/blog.newswire.co.kr\/?attachment_id=12499\" data-orig-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2021\/06\/learning.jpg\" data-orig-size=\"595,397\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Shutterstock&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;Copyright (c) 2018 TippaPatt\\\/Shutterstock.  No use without permission.&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Business,Planning,,E,Learning,Concept.,Casual,Business,Man,Writing,On&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Business,Planning,,E,Learning,Concept.,Casual,Business,Man,Writing,On\" data-image-description=\"\" data-medium-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2021\/06\/learning-300x200.jpg\" data-large-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2021\/06\/learning.jpg\" loading=\"lazy\" width=\"595\" height=\"397\" src=\"http:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2021\/06\/learning.jpg\" alt=\"\" class=\"wp-image-12499\" srcset=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2021\/06\/learning.jpg 595w, https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2021\/06\/learning-300x200.jpg 300w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/figure><\/div>\n\n\n\n<p>KPI, PV, CPC \ub4f1 \ud64d\ubcf4\uc640 \ub9c8\ucf00\ud305\uc744 \ub2f4\ub2f9\ud558\ub2e4 \ubcf4\uba74 \uc5c5\ubb34 \uc911\uc5d0 \ub9ce\uc774 \uc811\ud558\uac8c \ub418\ub294 \ub2e8\uc5b4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub300\ud589\uc0ac\uc640 \ubbf8\ud305 \uc804 \uc6a9\uc5b4\ub4e4\uc744 \uc774\ud574\ud558\uc9c0 \uc54a\uace0\ub294 \uc644\ubcbd\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc5c6\uc74c\ubbc0\ub85c \uae30\ubcf8\uc801\uc778 \uc6a9\uc5b4\ub294 \uc5b4\ub290 \uc815\ub3c4 \uc54c\uc544 \ub450\ub294 \uac83\uc774 \uc88b\uc740\ub370\uc694.<\/p>\n\n\n\n<p>\uc2e4\uc81c \ud604\uc7a5\uc5d0\uc11c \uc4f0\uc774\ub294 \ud64d\ubcf4 \ub9c8\ucf00\ud305 \uc6a9\uc5b4\ub97c 2\ud68c\uc5d0 \uac78\uccd0 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ub9c8\ucf00\ud130(Marketer)<\/strong><\/p>\n\n\n\n<p>\ud68c\uc0ac\uc758 \ub9c8\ucf00\ud305 \ubd80\uc11c\uc5d0\uc11c \ub9c8\ucf00\ud305 \uc5c5\ubb34\ub97c \ub2f4\ub2f9\ud558\ub294 \uc0ac\ub78c\uc744 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>AE(Account Executive)<\/strong><\/p>\n\n\n\n<p>\ud64d\ubcf4\ub300\ud589\uc0ac \ud639\uc740 \ud504\ub85c\uc81d\ud2b8\ub97c \ub300\ud45c\ud574\uc11c \uad11\uace0\uc8fc\uc640 \uc5f0\ub77d\uc744 \uc8fc\uace0\ubc1b\ub294 \ub2f4\ub2f9\uc790\ub97c \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc544\ud2b8\ub514\ub809\ud130 (AD, Art Director)<\/strong><\/p>\n\n\n\n<p>\uad11\uace0\uc758 \uba54\uc2dc\uc9c0\ub97c \ube44\uc8fc\uc5bc\ub85c \ud45c\ud604\ud558\ub294 \uc5c5\ubb34\ub97c \ucd1d\uad04\ud558\ub294 \uc0ac\ub78c\uc744 \ub9d0\ud55c\ub2e4.<\/p>\n\n\n\n<p><strong>\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ub514\ub809\ud130 (CD, Creative Director)<\/strong><\/p>\n\n\n\n<p>\uad11\uace0 \uc544\uc774\ub514\uc5b4\ub97c \ub0b4\uace0, \uc81c\uc791\ubb3c\uc774 \uc644\uc131\ub418\uae30\uae4c\uc9c0\uc758 \uacfc\uc815\uc744 \ucc45\uc784\uc9c0\ub294 \ucd1d\uad04 \ucc45\uc784\uc790\ub97c \ub73b\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ubcf4\ub3c4\uc790\ub8cc<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.newswire.co.kr\/?ed=51\">\ubcf4\ub3c4\uc790\ub8cc<\/a>\ub294 \uc18c\uc2dd\uc744 \uc138\uc0c1\uc5d0 \uc54c\ub9ac\uae30 \uc704\ud574 \uc721\ud558\uc6d0\uce59\uc5d0 \ub530\ub77c \ub274\uc2a4 \ud615\uc2dd\uc73c\ub85c \uc791\uc131\ud55c \uc790\ub8cc\uc785\ub2c8\ub2e4. \ubcf4\ub3c4\uc790\ub8cc\ub294 \ubb38\uc11c \uc678\uc5d0 \uc0ac\uc9c4, \ub3d9\uc601\uc0c1, \ub3c4\ud45c \ub4f1\uc73c\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4. \uae30\uc5c5 \ub610\ub294 \uae30\uad00\uc774 \ubcf4\ub3c4\uc790\ub8cc\ub97c \uae30\uc790\uc5d0\uac8c \ubcf4\ub0b4\uba74 \uc5b8\ub860\uc740 \uc774\ub97c \uc778\uc6a9\ud574 \ub274\uc2a4 \ubcf4\ub3c4\ub97c \ud558\uac8c \ub429\ub2c8\ub2e4.  \ubcf4\ub3c4\uc790\ub8cc \uc591\uc2dd\uc740 <a href=\"http:\/\/www.newswire.co.kr\/?ed=6\">\uc5ec\uae30<\/a>\uc5d0\uc11c \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ucee4\ubc84\ub9ac\uc9c0(Coverage)<\/strong><\/p>\n\n\n\n<p>\ubcf4\ub3c4\uc790\ub8cc\ub97c \ubc30\ud3ec\ud558\ub294 \ub4f1\uc758 \ud64d\ubcf4 \ud65c\ub3d9\uc744 \ud1b5\ud574 \uc790\uc0ac \ub274\uc2a4\uac00 \uc5b8\ub860\uc5d0 \ubcf4\ub3c4\ub41c \uacb0\uacfc\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \uac8c\uc7ac \uacb0\uacfc\ubb3c\uc744 \ubaa8\uc544\uc11c \ub9cc\ub4e0 \ubcf4\uace0\uc11c\ub97c \ucee4\ubc84\ub9ac\uc9c0 \ub9ac\ud3ec\ud2b8\ub77c\uace0 \ubd80\ub985\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc560\ub4dc\ubc84\ud1a0\ub9ac\uc5bc(Advertorial)&nbsp;&nbsp;<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<p>\uad11\uace0(Advertisement)\uc640 \ub17c\uc124(Editorial)\uc758 \ud569\uc131\uc5b4\uc778 \uc560\ub4dc\ubc84\ud1a0\ub9ac\uc5bc(Advertorial)\uc740 \uae30\uc0ac\ud615 \uad11\uace0\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \uac8c\uc7ac \ub9e4\uccb4\uc640\uc758 \ud611\ub825\uc744 \ud1b5\ud574 \uc81c\uc791\ub418\ub294 \uac83\uc774 \ub9ce\uc73c\uba70 \ud3b8\uc9d1 \uae30\uc0ac\uc640\uc758 \ud63c\ub3d9\uc744 \ud53c\ud558\uace0\uc790 \u2019\uad11\uace0\u2019, \u2019sponsored by 00\u2019, \u2018ad\u2019 \ub4f1\uc758 \ud45c\uc2dc\ub97c \ub123\uc5b4 \uad6c\ubcc4\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc2a4\ud2b8\ub808\uc774\ud2b8 \uae30\uc0ac<\/strong><\/p>\n\n\n\n<p>\uc2a4\ud2b8\ub808\uc774\ud2b8 \uae30\uc0ac\ub294 \uc0ac\uc2e4 \uc804\ub2ec \uc704\uc8fc\uc758 \uae30\uc0ac\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc5b4\ub5a4 \uc0ac\uac74\uc774 \ubc1c\uc0dd\ud55c \uac83\uc5d0 \uc9d1\uc911\ud558\ub294 \uae30\uc0ac\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ubc15\uc2a4 \uae30\uc0ac<\/strong><\/p>\n\n\n\n<p>\uc0ac\uac01\ud615 \ubc15\uc2a4 \uc548\uc5d0 \ub4e4\uc5b4\uac00 \uc788\ub2e4\uace0 \ud574\uc11c \ubd99\uc5ec\uc9c4 \uc774\ub984\uc73c\ub85c \uc2a4\ud2b8\ub808\uc774\ud2b8 \uae30\uc0ac\ubcf4\ub2e4 \ubb38\uccb4\uac00 \ubd80\ub4dc\ub7ec\uc6b4 \uae30\uc0ac\uc785\ub2c8\ub2e4. \uc8fc\ub85c \uc2a4\ud2b8\ub808\uc774\ud2b8 \uae30\uc0ac\uc758 \ubc30\uacbd, \uc6d0\uc778, \uc758\ubbf8, \uc804\ub9dd \ub4f1\uc744 \uc124\uba85\ud558\ub294 \uae30\uc0ac \ub610\ub294 \uc778\ud130\ubdf0 \uae30\uc0ac\uac00 \ud574\ub2f9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ub274\uc2a4 \uc575\uae00(News angle)<\/strong><\/p>\n\n\n\n<p>\ub274\uc2a4 \uc2a4\ud1a0\ub9ac \ub610\ub294 \uae30\ud68d \uae30\uc0ac\uc5d0\uc11c \uac00\uc7a5 \uc911\uc2ec\uc774 \ub418\ub294 \uc8fc\uc81c \ub610\ub294 \uc694\uc810\uc774\ub098 \ud575\uc2ec\uc744 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ud504\ub808\uc2a4\ud0b7(Press Kit)<\/strong><\/p>\n\n\n\n<p>\uae30\uc790 \uac04\ub2f4\ud68c, \uc804\uc2dc\ud68c \ub4f1\uc5d0\uc11c \uae30\uc5c5\uc774 \ubbf8\ub514\uc5b4\uc5d0 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uae30\uc5c5\uacfc \uc81c\ud488 \uc815\ubcf4\ub97c \uc815\ub9ac\ud574 \ubaa8\uc544 \ub193\uc740 \ub300\uc5b8\ub860 \uc790\ub8cc\ub97c \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc628\ub4dc \ubbf8\ub514\uc5b4(Owned Media)<\/strong><\/p>\n\n\n\n<p>\uae30\uc5c5\uc774 \uc9c1\uc811 \uc18c\uc720(own)\ud558\uace0 \uc788\ub294 \ubbf8\ub514\uc5b4\ub97c \ub73b\ud569\ub2c8\ub2e4. \uae30\uc5c5\uc758 \ud648\ud398\uc774\uc9c0, \ube14\ub85c\uadf8, \ubaa8\ubc14\uc77c\uc571, \ube0c\ub85c\uc154, \ud398\uc774\uc2a4\ubd81, \ud2b8\uc704\ud130, \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc774\ub098 \uc720\ud29c\ube0c \ub4f1 \uc18c\uc15c\ubbf8\ub514\uc5b4 \ucc44\ub110 \ub4f1\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. <a href=\"http:\/\/blog.newswire.co.kr\/?p=9611\">\uc790\uc138\ud788 \ubcf4\uae30 \u25b6<\/a><\/p>\n\n\n\n<p><strong>\ud398\uc774\ub4dc \ubbf8\ub514\uc5b4(Paid Media)<\/strong><\/p>\n\n\n\n<p>\uae30\uc5c5\uc774 \ub3c8\uc744 \uc9c0\ubd88(pay)\ud558\uc5ec \uc5bb\ub294 \ubbf8\ub514\uc5b4\uc785\ub2c8\ub2e4. \ub3c8\uc744 \ub0b4\uace0, \ubbf8\ub514\uc5b4\uc758 \uc77c\ubd80 \uacf5\uac04\uc774\ub098 \uc2dc\uac04\uc744 \uc0ac\ub294 \uac83\uc73c\ub85c TV \uad11\uace0, \uc2e0\ubb38 \uad11\uace0, \uc7a1\uc9c0 \uad11\uace0, \ub77c\ub514\uc624 \uad11\uace0, \uc625\uc678 \uad11\uace0, \uac80\uc0c9 \uad11\uace0, SNS \uad11\uace0 \ub4f1\uc774 \uc18d\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc5b8\ub4dc \ubbf8\ub514\uc5b4(Earned Media)<\/strong><\/p>\n\n\n\n<p>\uae30\uc5c5\uc774 \uc544\ub2cc \uc8fc\uccb4(\uc18c\ube44\uc790, \uc5b8\ub860 \ub4f1)\uac00 \uc0dd\uc0b0\ud558\uace0 \ubc1c\uc2e0\ud558\ub294 \ubbf8\ub514\uc5b4\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud574 \uae30\uc790, \ube14\ub85c\uac70, \uc778\ud50c\ub8e8\uc5b8\uc11c \ub4f1\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec \ub4f1 PR \ud65c\ub3d9\uc744 \uc77c\uceeb\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc5b8\ub860\uc758 \ubcf4\ub3c4, \uc0ac\uc6a9\uc790 \uc0dd\uc0b0 \ucf58\ud150\uce20, \uc804\ubb38\uac00\uc758 \ud3c9\uac00 \ub4f1\uc758 \uacb0\uacfc\ub97c \uc5bb\ub294 \ud65c\ub3d9\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ud398\uc774\uc9c0\ubdf0(PV, Page View)<\/strong><\/p>\n\n\n\n<p>\ud648\ud398\uc774\uc9c0\uc5d0 \ub4e4\uc5b4\uc628 \uc811\uc18d\uc790\uac00 \ub458\ub7ec\ubcf8 \ud398\uc774\uc9c0 \uc218\ub97c \ub9d0\ud55c\ub2e4.<\/p>\n\n\n\n<p><strong>\ub79c\ub529 \ud398\uc774\uc9c0(Landing page)<\/strong><\/p>\n\n\n\n<p>\uc778\ud130\ub137 \uc0ac\uc6a9\uc790\uac00 \uad11\uace0\ub97c \ud074\ub9ad\ud558\uace0 \uad11\uace0\uc8fc\uc758 \uc0ac\uc774\ud2b8\uc5d0 \ubc29\ubb38\ud588\uc744 \ub54c \ucd5c\ucd08\ub85c \ubcf4\uac8c \ub418\ub294 \uc6f9\ud398\uc774\uc9c0\ub97c \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ub178\ucd9c \uc218(Impression)<\/strong><\/p>\n\n\n\n<p>\uad11\uace0\uac00 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ubcf4\uc774\ub294 \uac83 \ub610\ub294 \uac80\uc0c9 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uad11\uace0\uac00 \ub178\ucd9c\ub41c \ud69f\uc218\ub97c \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ub9ac\ud37c\ub7ec(Referrer)<\/strong><\/p>\n\n\n\n<p>\u2018\ucc38\uc870\ud558\ub2e4(refer)\u2019\uc758 \uc758\ubbf8\uc5d0\uc11c \uc720\ub798\ud55c \uac83\uc73c\ub85c \uc774\uc6a9\uc790\uac00 \uc0ac\uc774\ud2b8\ub97c \uc5b4\ub5bb\uac8c \ubc29\ubb38\ud588\ub294\uc9c0 \uc54c\uae30 \uc704\ud574 \uc218\uc9d1\ud558\ub294 \ub9c1\ud06c\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ud074\ub9ad\ub960(CTR, Click Through Rate)<\/strong><\/p>\n\n\n\n<p>\uad11\uace0\uac00 \ubc29\ubb38\uc790\uc5d0\uac8c \ub178\ucd9c\ub41c \ud69f\uc218 \uc911 \uba87 \ubc88\uc774\ub098 \ud074\ub9ad\ud588\ub294\uc9c0 \uce21\uc815\ud558\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4. CTR\uc744 \uad6c\ud558\ub294 \ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. \ud074\ub9ad \uc218 \/ \ub178\ucd9c \uc218 * 100 \uc608\ub97c \ub4e4\uc5b4, \ud2b9\uc815 \uad11\uace0\uac00 100\ubc88 \ub178\ucd9c\ub418\uc5c8\uc744 \ub54c, 5\ubc88 \ud074\ub9ad \ub41c\ub2e4\uba74 CTR\uc740 5%\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uad6c\ub9e4 \uc804\ud658\uc728(CVR, Conversion Rate)<\/strong><\/p>\n\n\n\n<p>\uad11\uace0\ub97c \ud074\ub9ad\ud558\uc5ec \uc0ac\uc774\ud2b8\uc5d0 \ub4e4\uc5b4\uc628 \ubc29\ubb38\uc790\uac00 \uc2e4\uc81c\ub85c \uc5bc\ub9c8\ub098 \uad6c\ub9e4\ud558\uac70\ub098 \ud68c\uc6d0\uac00\uc785 \ub4f1\uc73c\ub85c \uc774\uc5b4\uc84c\ub294\uc9c0\ub97c \uce21\uc815\ud558\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4. CVR \uad6c\ud558\ub294 \ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uc804\ud658 \uc218(\uad6c\ub9e4 \ud69f\uc218)\/\ud074\ub9ad \uc218*100<\/p>\n\n\n\n<p><strong>CPC(Cost Per Click)<\/strong><\/p>\n\n\n\n<p>CPC\ub294 \uac00\uc7a5 \uc77c\ubc18\uc801\uc778 \uc628\ub77c\uc778 \uad11\uace0 \uacfc\uae08 \ubaa8\ub378 \uc911 \ud558\ub098\ub85c \ud074\ub9ad\ub2f9 \ube44\uc6a9\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. PPC(Pay Per Click)\uc640 \uac19\uc740 \uc758\ubbf8\ub85c \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>CPM(Cost Per Mille)<\/strong><\/p>\n\n\n\n<p>\uad11\uace0 \uae30\uac04 \uc77c\uc5b4\ub09c \ub178\ucd9c 1,000\ud68c\ub2f9 \uc9c0\ubd88\ud558\ub294 \ube44\uc6a9\uc744 \ub73b\ud569\ub2c8\ub2e4. \ud604\uc7ac\ub294 \uc6d4 \uc815\uc561\uc81c \uad11\uace0\uc758 \uc758\ubbf8\ub85c \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. CPM \uad6c\ud558\ub294 \ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uad11\uace0 \ucea0\ud398\uc778 \ucd1d \ube44\uc6a9 \/ \uc804\uccb4 \ub178\ucd9c \uc218 X 1,000<\/p>\n\n\n\n<p><strong>CPI(Cost Per Install)<\/strong><\/p>\n\n\n\n<p>\uc124\uce58\ub2f9 \ube44\uc6a9(CPI)\uc740 \ub2e4\uc6b4\ub85c\ub4dc\uac00 \ubc1c\uc0dd\ud55c \uac74\ub9c8\ub2e4 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uc571, \uac8c\uc784 \uc5c5\uacc4\uc5d0\uc11c \ub9ce\uc774 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>CPA(Cost Per Action)<\/strong><\/p>\n\n\n\n<p>\ud589\ub3d9\ub2f9 \ube44\uc6a9(CPA)\uc740 \uad11\uace0\ub97c \ud074\ub9ad\ud558\uc5ec \uc720\uc785\ub41c \uace0\uac1d\uc774 \uc9c0\uc815\ub41c \ud589\uc704(\ud68c\uc6d0\uac00\uc785, \uad6c\ub9e4, \uc774\ubca4\ud2b8 \ucc38\uac00 \ub4f1)\ub97c \ud560 \uacbd\uc6b0\uc5d0 \uc9c0\ubd88\ud558\ub294 \uad11\uace0 \ud615\ud0dc\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI, Key Performance Indicator)<\/strong><\/p>\n\n\n\n<p>\ud64d\ubcf4 \ubc0f \ub9c8\ucf00\ud305 \ubaa9\ud45c\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ub2ec\uc131\ud558\uae30 \uc704\ud574 \ud575\uc2ec\uc801\uc73c\ub85c \uad00\ub9ac\ud574\uc57c \ud558\ub294 \uc694\uc18c\ub4e4\uc5d0 \ub300\ud55c \uc131\uacfc\uc9c0\ud45c\ub85c\uc368 KPI\ub294 \uc0ac\uc5c5\uc758 \uc131\ud328\uc640 \uc9c4\ud589 \uc0c1\ud669\uc744 \uc54c \uc218 \uc788\ub294 \uce21\uc815 \uc9c0\ud45c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>A\/B \ud14c\uc2a4\ud2b8<\/strong><\/p>\n\n\n\n<p>\ub3d9\uc77c\ud55c \uc6f9 \ud398\uc774\uc9c0\uc5d0 \ud558\ub098\uc758 \uadf8\ub8f9\uc5d0\ub294 A\ubc84\uc804\uc744 \ubcf4\uc5ec\uc8fc\uace0 \ub610 \ub2e4\ub978 \uadf8\ub8f9\uc5d0\uac8c\ub294 B\ubc84\uc804\uc744 \ubcf4\uc5ec\uc900 \ub4a4 \ub450 \uadf8\ub8f9 \uc911 \uc5b4\ub5a4 \uadf8\ub8f9\uc5d0\uc11c \ub354 \ubc18\uc751\uc774 \uc88b\uc740\uc9c0 \ud3c9\uac00\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ucc38\uc5ec(Engagement)<\/strong><\/p>\n\n\n\n<p>\uc18c\uc15c\ubbf8\ub514\uc5b4 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc0ac\uc6a9\uc790\uac00 \uac1c\uc778 \ub610\ub294 \ube0c\ub79c\ub4dc \uacc4\uc815\uc758 \ud3ec\uc2a4\ud2b8\uc5d0 \u2018\uc88b\uc544\uc694\u2019\ub97c \ub204\ub974\uac70\ub098 \ub313\uae00\uc744 \ub2ec\uac70\ub098 \uacf5\uc720 \ub4f1\uc758 \ucc38\uc5ec\ub97c \ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"nw_banner\">\n<div class=\"inner\"><b>\ud64d\ubcf4 \uc131\uacfc\ub97c \ub192\uc774\ub294\n\uc9c0\ub2a5\ud615 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc MediaBee<\/b><br>\ub274\uc2a4\uc640\uc774\uc5b4\uac00 \ucd9c\uc2dc\ud55c \ubbf8\ub514\uc5b4\ube44(<a href=\"https:\/\/www.mediabee.com\/\">https:\/\/www.mediabee.com<\/a>)\ub294 \uae30\uc790 DB, \ub274\uc2a4 \ubaa8\ub2c8\ud130\ub9c1, \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec, \ud300 \ud611\uc5c5, AI \ub3c4\uad6c \ub4f1 PR \uc804\ubb38\uac00\uac00 \ud544\uc694\ud55c \uae30\ub2a5\ub9cc \uc5c4\uc120\ud574 \ud558\ub098\ub85c \ud1b5\ud569\ud588\uc2b5\ub2c8\ub2e4.\n<a href=\"https:\/\/www.mediabee.com\/demo?utm_source=newswire_blog&#038;utm_medium=article_list_sidebar&#038;utm_campaign=demo\" class=\"act\">\ubb34\ub8cc \ub370\ubaa8 \uc2e0\uccad &gt;<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KPI, PV, CPC \ub4f1 \ud64d\ubcf4\uc640 \ub9c8\ucf00\ud305\uc744 \ub2f4\ub2f9\ud558\ub2e4 \ubcf4\uba74 \uc5c5\ubb34 \uc911\uc5d0 \ub9ce\uc774 \uc811\ud558\uac8c \ub418\ub294 \ub2e8\uc5b4\uc785\ub2c8\ub2e4. \ub300\ud589\uc0ac\uc640 \ubbf8\ud305 \uc804 \uc6a9\uc5b4\ub4e4\uc744 \uc774\ud574\ud558\uc9c0 \uc54a\uace0\ub294 \uc644\ubcbd\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc5c6\uc74c\ubbc0\ub85c \uae30\ubcf8\uc801\uc778 \uc6a9\uc5b4\ub294 \uc5b4\ub290 \uc815\ub3c4 \uc54c\uc544 \ub450\ub294 \uac83\uc774 \uc88b\uc740\ub370\uc694. \uc2e4\uc81c \ud604\uc7a5\uc5d0\uc11c \uc4f0\uc774\ub294 \ud64d\ubcf4 \ub9c8\ucf00\ud305 \uc6a9\uc5b4\ub97c 2\ud68c\uc5d0 \uac78\uccd0 \uc18c\uac1c\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130(Marketer) \ud68c\uc0ac\uc758 \ub9c8\ucf00\ud305 \ubd80\uc11c\uc5d0\uc11c \ub9c8\ucf00\ud305 \uc5c5\ubb34\ub97c \ub2f4\ub2f9\ud558\ub294 \uc0ac\ub78c\uc744 \ub9d0\ud569\ub2c8\ub2e4. AE(Account Executive) \ud64d\ubcf4\ub300\ud589\uc0ac \ud639\uc740 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1638],"tags":[2739,2138,2738,106,232,2164,1466,1852,2741,426,652,911,1043,2740],"jetpack_featured_media_url":"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2021\/06\/learning-1.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.newswire.co.kr\/?p=12497\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uaf2d \uc54c\uc544\uc57c \ud558\ub294 \ud64d\ubcf4 \ub9c8\ucf00\ud305 \uc6a9\uc5b4 1\ud3b8 - \ud64d\ubcf4\uc758 \ubaa8\ub4e0 \uac83\" \/>\n<meta property=\"og:description\" content=\"KPI, PV, CPC \ub4f1 \ud64d\ubcf4\uc640 \ub9c8\ucf00\ud305\uc744 \ub2f4\ub2f9\ud558\ub2e4 \ubcf4\uba74 \uc5c5\ubb34 \uc911\uc5d0 \ub9ce\uc774 \uc811\ud558\uac8c \ub418\ub294 \ub2e8\uc5b4\uc785\ub2c8\ub2e4. \ub300\ud589\uc0ac\uc640 \ubbf8\ud305 \uc804 \uc6a9\uc5b4\ub4e4\uc744 \uc774\ud574\ud558\uc9c0 \uc54a\uace0\ub294 \uc644\ubcbd\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \uc774\ub8e8\uc5b4\uc9c8 \uc218 \uc5c6\uc74c\ubbc0\ub85c \uae30\ubcf8\uc801\uc778 \uc6a9\uc5b4\ub294 \uc5b4\ub290 \uc815\ub3c4 \uc54c\uc544 \ub450\ub294 \uac83\uc774 \uc88b\uc740\ub370\uc694. \uc2e4\uc81c \ud604\uc7a5\uc5d0\uc11c \uc4f0\uc774\ub294 \ud64d\ubcf4 \ub9c8\ucf00\ud305 \uc6a9\uc5b4\ub97c 2\ud68c\uc5d0 \uac78\uccd0 \uc18c\uac1c\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130(Marketer) \ud68c\uc0ac\uc758 \ub9c8\ucf00\ud305 \ubd80\uc11c\uc5d0\uc11c \ub9c8\ucf00\ud305 \uc5c5\ubb34\ub97c \ub2f4\ub2f9\ud558\ub294 \uc0ac\ub78c\uc744 \ub9d0\ud569\ub2c8\ub2e4. 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