{"id":12520,"date":"2021-06-15T06:00:00","date_gmt":"2021-06-14T21:00:00","guid":{"rendered":"http:\/\/blog.newswire.co.kr\/?p=12520"},"modified":"2021-06-14T20:56:16","modified_gmt":"2021-06-14T11:56:16","slug":"%ea%bc%ad-%ec%95%8c%ec%95%84%ec%95%bc-%ed%95%98%eb%8a%94-%ed%99%8d%eb%b3%b4-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%9a%a9%ec%96%b4-2%ed%8e%b8","status":"publish","type":"post","link":"https:\/\/blog.newswire.co.kr\/?p=12520","title":{"rendered":"\uaf2d \uc54c\uc544\uc57c \ud558\ub294 \ud64d\ubcf4 \ub9c8\ucf00\ud305 \uc6a9\uc5b4 2\ud3b8"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"397\" data-attachment-id=\"12521\" data-permalink=\"https:\/\/blog.newswire.co.kr\/?attachment_id=12521\" data-orig-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2021\/06\/learning-2.jpg\" data-orig-size=\"595,397\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Shutterstock&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;Copyright (c) 2018 TippaPatt\/Shutterstock.  No use without permission.&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Business,Planning,,E,Learning,Concept.,Casual,Business,Man,Writing,On&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Business,Planning,,E,Learning,Concept.,Casual,Business,Man,Writing,On\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2021\/06\/learning-2.jpg\" src=\"http:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2021\/06\/learning-2.jpg\" alt=\"\" class=\"wp-image-12521\" srcset=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2021\/06\/learning-2.jpg 595w, https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2021\/06\/learning-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/blog.newswire.co.kr\/?p=12497\">\uc9c0\ub09c \ud3b8<\/a>\uc5d0\uc11c\ub294 \uae30\ubcf8\uc801\uc778 \ud64d\ubcf4 \ubc0f \uc628\ub77c\uc778 \uad11\uace0 \uc6a9\uc5b4\ub97c \uc18c\uac1c\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ubc88\uc5d0\ub294 \ud64d\ubcf4\uc640 \ub9c8\ucf00\ud305 \uad00\ub828 \uc5ec\ub7ec \uc774\ub860\uacfc \uc6a9\uc5b4\ub97c \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uc5e0\ubc14\uace0<\/strong><strong>(Embargo)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubcf8\ub798 \uc0c1\uc120\uc758 \uc785\ud56d\uae08\uc9c0 \ud639\uc740 \uad6d\uac00 \uac04 \uc218\ucd9c\uae08\uc9c0\ub97c \ub73b\ud558\ub294 \uc804\ubb38 \ud1b5\uc0c1\uc6a9\uc5b4\ub098 \uc5b8\ub860\uc5d0\uc11c\ub294 \u2018\uc2dc\ud55c\ubd80 \ubcf4\ub3c4 \uc720\ubcf4\u2019\ub97c \ub73b\ud569\ub2c8\ub2e4.&nbsp;\u2018\uc2dc\ud55c\ubd80 \ubcf4\ub3c4 \uc720\ubcf4\u2019\ub780 \uc815\ubcf4\uc81c\uacf5\uc790\uac00 \uc5b4\ub5a4 \ub274\uc2a4\ub098 \ubcf4\ub3c4\uc790\ub8cc\ub97c \uc5b8\ub860\uc774\ub098 \uae30\uc790\uc5d0\uac8c \uc81c\ubcf4\ud558\uba74\uc11c \uc77c\uc815 \uc2dc\uc810\uae4c\uc9c0 \ubcf4\ub3c4\ub97c \ubbf8\ub8e8\uc5b4 \ub2ec\ub77c\uace0 \uacf5\uc2dd\uc801\uc73c\ub85c \uc694\uccad\ud558\ub294 \uac83\uc73c\ub85c, \ucde8\uc7ac\uc6d0\uacfc \ucde8\uc7ac\uae30\uc790 \uc0ac\uc774\uc5d0 \uc774\ub8e8\uc5b4\uc9c0\ub294 \ubcf4\ub3c4 \uc2dc\uae30\uc5d0 \ub300\ud55c \uc77c\uc885\uc758 \uc57d\uc18d\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uc624\ud504<\/strong><strong> <\/strong><strong>\ub354<\/strong><strong> <\/strong><strong>\ub808\ucf54\ub4dc<\/strong><strong>(Off the record)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uae30\uc790\ud68c\uacac\uc774\ub098 \uc778\ud130\ubdf0 \uc911 \ubcf4\ub3c4\ub97c \ud558\uc9c0 \uc54a\ub294\ub2e4\ub294 \uc870\uac74\uc744 \ubd99\uc5ec \ud558\ub294 \ubc1c\ud45c\uc785\ub2c8\ub2e4. \uc989 \ubc1c\uc5b8\uc790\uc758 \uc774\uc57c\uae30\ub97c \ucc38\uace0\ub9cc \ud560 \ubfd0, \uae30\uc0ac\ud654\ud574\uc11c\ub294 \uc548 \ub418\ub294 \uc815\ubcf4\ub97c \ub9d0\ud560 \ub54c \uc4f0\ub294 \uc6a9\uc5b4\uc785\ub2c8\ub2e4.&nbsp;\uc18c\uaddc\ubaa8 \uadf8\ub8f9\ubbf8\ud305\uc774\ub098 \uc778\ud130\ubdf0\uc5d0\uc11c \uc778\ud130\ubdf0\ud558\ub294 \uc0ac\ub78c\uc774&nbsp;\uc624\ud504 \ub354 \ub808\ucf54\ub4dc\ub97c \uc694\uad6c\ud558\ub294 \uacbd\uc6b0, \uae30\uc790\ub85c\ubd80\ud130 \uadf8 \ubc1c\uc5b8\uc744 \uacf5\ud45c\ud558\uc9c0 \uc54a\uaca0\ub2e4\ub294 \uc57d\uc18d\uc744 \ubc1b\uc740 \ub4a4 \ubc1c\uc5b8\ud558\ub294 \uac83\uc774 \uc77c\ubc18\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud37c\ube14\ub9ac\uc2dc\ud2f0<\/strong><strong>(Publicity)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uae30\uc5c5\uc5d0\uac8c \uc720\ub9ac\ud55c \uc815\ubcf4\ub098&nbsp;<a href=\"http:\/\/www.newswire.co.kr\/?ed=51\">\ubcf4\ub3c4\uc790\ub8cc<\/a>\ub97c \uc81c\uacf5\ud574 \uae30\uc0ac\ub098 \ubcf4\ub3c4\ub97c \ub04c\uc5b4\ub0b4\ub294 \uac83\uc785\ub2c8\ub2e4. \ub300\uc911\ub9e4\uccb4\ub97c \ud1b5\ud574 \uc790\uc0ac\uc758 \uc0c1\ud488\u00b7\uc11c\ube44\uc2a4\u00b7\ud589\uc0ac\u00b7\uacac\ud574\u00b7\uc804\ub9dd\u00b7\uc870\uc0ac \uacb0\uacfc\u00b7\uacc4\uc57d\uccb4\uacb0\u00b7\uc218\uc0c1 \ub4f1 \ub2e4\uc591\ud55c \ud65c\ub3d9\uc774 \ub178\ucd9c\ub418\ub294 \uac83\uc744&nbsp;\uc758\ubbf8\ud569\ub2c8\ub2e4. \ud37c\ube14\ub9ac\uc2dc\ud2f0\ub294 \uad11\uace0\uc640 \ub300\ube44\ub418\ub294 \uac1c\ub150\uc785\ub2c8\ub2e4. \uad11\uace0\ub294 \ubbf8\ub514\uc5b4\uc5d0 \ube44\uc6a9\uc744 \uc9c0\uae09\ud558\ub294 \ub370 \ubc18\ud574 \ud37c\ube14\ub9ac\uc2dc\ud2f0\ub294 \ubb34\ub8cc\uc785\ub2c8\ub2e4. \ub610\ud55c, \ubbf8\ub514\uc5b4\uc5d0 \ub098\uc624\ub294 \ubcf4\ub3c4 \ub0b4\uc6a9\uc774 \ub300\uc911\ub9e4\uccb4\uac00 \ub3c5\uc790\uc801\uc73c\ub85c \uc791\uc131\ud55c \uae30\uc0ac\ub85c \ud45c\ud604\ub41c\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \ud37c\ube14\ub9ac\uc2dc\ud2f0\ub294 \uad6d\ubbfc\uc758 \uc0dd\ud65c\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \ubbf8\ub514\uc5b4\uc5d0 \ub300\ud55c \ub3c5\uc790\uc640 \uc2dc\uccad\uc790\uc758 \uc2e0\ub8b0\uac10\uc744 \ubc14\ud0d5\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c0\ubbc0\ub85c, \uae30\uc5c5\uc774 \ud558\ub294 \uc77c\ubc29\uc801\uc778 \uc120\uc804\u00b7\uad11\uace0\uc640 \ub2ec\ub9ac \ud6a8\uacfc\uc640 \uc601\ud5a5\ub825\uc774 \uac15\ub825\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud301<\/strong><strong> <\/strong><strong>\uc624\ud504<\/strong><strong>(Tip Off)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ube44\ubc00\uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uac70\ub098 \ubc00\uace0\ud558\ub294 \uac83\uc744 \ub73b\ud569\ub2c8\ub2e4. \uc8fc\ub85c \uae30\uc5c5 \ud639\uc740 \uc9d1\ub2e8 \ub0b4\ubd80\uc5d0\uc11c \uc9c4\ud589\ub418\ub294 \uc77c\uc774 \uc0ac\ud68c\uc801\uc73c\ub85c \ubb38\uc81c\uac00 \uc788\uac70\ub098 \ubd88\ubc95\uc77c \ub54c \uadf8 \uc815\ubcf4\ub97c \uc5b8\ub860\uc5d0 \ud758\ub9ac\ub294 \ub0b4\ubd80 \uace0\ubc1c\uacfc \uac19\uc740 \uc758\ubbf8\ub85c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uae30\uc5c5\uc740 \uc801\uadf9\uc801\uc778 \ud64d\ubcf4\ub3c4 \uc911\uc694\ud558\uc9c0\ub9cc, \uc774\ub807\uac8c \ud574\uc11c \uc313\uc740 \uc88b\uc740 \uae30\uc5c5 \ub610\ub294 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\uac00 \ub0b4\ubd80 \uace0\ubc1c \ub54c\ubb38\uc5d0 \ud55c\uc21c\uac04\uc5d0 \ub0a0\uc544\uac08 \uc218 \uc788\uc73c\ubbc0\ub85c \uc784\uc9c1\uc6d0\uc774 \ubd88\ubc95\uc801\uc774\uac70\ub098 \ube44\uc724\ub9ac\uc801\uc778 \ud65c\ub3d9\uc744 \ud558\uc9c0 \uc54a\ub3c4\ub85d \uc8fc\uc758\ub97c \uae30\uc6b8\uc774\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>IR(Investor Relations)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud22c\uc790\uc790\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uae30\uc5c5 \uc124\uba85 \ubc0f \ud64d\ubcf4 \ud65c\ub3d9\uc744 \ud558\uc5ec \ud22c\uc790 \uc720\uce58\ub97c \uc6d0\ud65c\ud558\uac8c \ud558\ub294 \ud65c\ub3d9\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc8fc\uc8fc\ucd1d\ud68c, \ud22c\uc790\uc720\uce58, \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec, \uae30\uc790\uac04\ub2f4\ud68c \ub4f1\uc774 IR\uc758 \ub300\ud45c\uc801\uc778 \ud65c\ub3d9\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\ub098 \uc5b8\ub860\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \ud65c\ub3d9\uc740 PR(Public Relations)\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MPR(Marketing PR)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9c8\ucf00\ud305 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 PR\uc758 \uc804\ub7b5\uacfc \uc804\uc220\uc744 \uc774\uc6a9\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. MPR\uc740 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \ub9c8\ucf00\ud305\uc744 \ud558\uace0 \ube0c\ub79c\ub4dc\ub97c \uac15\ud654\ud558\uae30 \uc704\ud574 \uc218\ud589\ud558\ub294 \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec, \uc2a4\ud3f0\uc11c \ud65c\ub3d9, \uc774\ubca4\ud2b8, \uace0\uac1d \uc11c\ube44\uc2a4, \uc778\uc1c4\ubb3c \ubc1c\ud589, \ub9e4\uccb4 \uc774\ubca4\ud2b8, \uc5b8\ub860\uc0ac \ubc29\ubb38, \uc5c5\uacc4 \uc9c0\uc6d0 \ud65c\ub3d9 \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. PR \ud65c\ub3d9\uc740 \ud06c\uac8c MPR\uacfc CPR(Corporate PR)\ub85c \ub098\ub204\uc5b4\uc9d1\ub2c8\ub2e4. CPR\uc740&nbsp;\uae30\uc5c5\uc5d0 \ub300\ud574 \uae0d\uc815\uc801\uc778 \uc774\ubbf8\uc9c0\ub97c \uac16\ub3c4\ub85d \ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c, \uae30\uc790, \ub300\uc911, \uc815\ubd80, \uc885\uc5c5\uc6d0\uc744 \ub300\uc0c1\uc73c\ub85c \ud64d\ubcf4 \ud65c\ub3d9\uc744 \ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ATL(Above The Line)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc778\ud130\ub137, TV, \uc2e0\ubb38, \uc7a1\uc9c0, \ub77c\ub514\uc624 \ub4f1\uacfc \uac19\uc740 \ub9e4\uccb4\ub97c \ud65c\uc6a9\ud558\uc5ec \ud64d\ubcf4 \ubc0f \uad11\uace0 \ud65c\ub3d9\uc744 \ud558\ub294 \ube44\ub300\uba74 \ub9c8\ucf00\ud305 \ubc29\uc2dd\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. ATL \ub9c8\ucf00\ud305\uc758 \uc7a5\uc810\uc740 \ube0c\ub79c\ub4dc, \uc0c1\ud488, \uc544\uc774\ub514\uc5b4 \ub4f1\uc744 \ub2e4\uc591\ud55c \uc138\ub300\uc640 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc54c\ub9b4 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BTL(Below The Line)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud504\ub85c\ubaa8\uc158, \uc774\ubca4\ud2b8, \uc804\uc2dc\ud68c, PPL, \uac04\ud310 \ub4f1 \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud558\uc9c0 \uc54a\uace0 \ub300\uba74 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud65c\uc6a9\ud558\ub294 \ub9c8\ucf00\ud305 \uae30\ubc95\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc30d\ubc29\ud5a5 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \uac00\ub2a5\ud558\ub2e4\ub294 \ud2b9\uc9d5\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uace0\uac1d \uc0dd\uc560 \uac00\uce58(CLV, Customer Lifetime Value)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud55c \uba85\uc758 \uace0\uac1d\uc774 \uae30\uc5c5\uc758 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \ub3d9\uc548 \uacb0\uc81c\ud558\ub294 \ucd1d\uae08\uc561\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ub2e8\ubc1c\uc131 \uac70\ub798\uac00 \uc544\ub2cc \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc5ec \uc9c0\uc18d\uc801\uc73c\ub85c \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\uac8c \ud558\uc5ec \uace0\uac1d\uc774 \uc7a5\uae30\uc801\uc73c\ub85c \uc5b4\ub290 \uc815\ub3c4 \uc774\uc775\uc744 \uac00\uc838\ub2e4\uc8fc\ub294\uac00\ub97c \uc218\uce58\ud654\ud55c \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d \uc0dd\uc560 \uac00\uce58\uac00 \uc911\uc694\ud55c \uc774\uc720\ub294 \uace0\uac1d\uc758 \uc7ac\ubc29\ubb38\uacfc \uc7ac\uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uc5ec \ucda9\uc131\uace0\uac1d\uc73c\ub85c \ub9cc\ub4dc\ub294 \uac83\uc774 \ud64d\ubcf4\uc640 \ub9c8\ucf00\ud305\uc5d0 \uc788\uc5b4 \uc911\uc694\ud55c \uacfc\uc81c\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ub9e4\uccb4 \uc810\uc720\uc728(SOV, Share of Voice)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc81c\ud488 \uce74\ud14c\uace0\ub9ac\ubcc4 \ub610\ub294 \uc0b0\uc5c5\ubcc4\ub85c \ubbf8\ub514\uc5b4\uc0c1\uc5d0 \uae30\uc5c5 \ub610\ub294 \ube0c\ub79c\ub4dc\uac00 \uc5bc\ub9c8\ub098 \ub9ce\uc774 \uc5b8\uae09\ub418\ub294\uac00 \ud558\ub294 \ube44\uc728\uc744 \ub098\ud0c0\ub0b8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SOGV(Share of Good Voice)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ube0c\ub79c\ub4dc \ub610\ub294 \uae30\uc5c5\uc774 \ubbf8\ub514\uc5b4 \uc0c1\uc5d0\uc11c \uc5b8\uae09\ub41c \uac83 \uc911\uc5d0\uc11c \uae0d\uc815\uc801\uc778 \uc5b8\uae09\uc5d0 \ub300\ud55c \uc810\uc720\uc728\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ub2e8\uc21c\ud55c \uad11\uace0 \uc810\uc720\uc728\uc774 \uc544\ub2cc \uc120\ud55c \uc601\ud5a5\ub825\uc744 \ud589\uc0ac\ud558\ub294 \ucf58\ud150\uce20\ub97c \uac1c\ubc1c\ud558\uace0 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\ud558\ub294 \uac83\uc774 \uc911\uc694\ud574\uc9c0\uba74\uc11c \uc0dd\uaca8\ub09c \uac1c\ub150\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ub124\uc774\ud2f0\ube0c \uad11\uace0(Native Ads)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud574\ub2f9 \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \ub9de\uac8c \uae30\ud68d \ubc0f \uc81c\uc791\ub41c \uad11\uace0\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \uae30\uc874 \uad11\uace0\uc640\ub294 \ub2ec\ub9ac \uc6f9\uc0ac\uc774\ud2b8 \uc774\uc6a9\uc790\uac00 \uacbd\ud5d8\ud558\ub294 \ucf58\ud150\uce20\uc640 \ube44\uc2b7\ud558\uac8c \ub9cc\ub4e4\uc5b4\uc9c4 \uac83\uc774 \ud2b9\uc9d5\uc785\ub2c8\ub2e4. \uae30\uc874 \uad11\uace0\ubcf4\ub2e4 \uc0ac\uc6a9\uc790\uc758 \uac70\ubd80\uac10\uc744 \uc904\uc774\uace0 \uad00\uc2ec\uc744 \ub044\ub294 \uad11\uace0 \uc720\ud615\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ubbf8\ub514\uc5b4\ub7a9(Media Representative)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubc29\uc1a1\uc0ac\uc758 \uad11\uace0 \uc2dc\uac04\uc744 \uad11\uace0\uc8fc\uc5d0\uac8c \ubc30\uae09\ud558\ub294 \ud68c\uc0ac\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \uad11\uace0 \ub300\ud589\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\ub85c\ubd80\ud130 \uc77c\uc815\ub7c9\uc758 \ub300\ud589 \uc218\uc218\ub8cc\ub97c \ubc1b\uac8c \ub429\ub2c8\ub2e4. \ubbf8\ub514\uc5b4\ub7a9\uc740 \uad11\uace0 \ud310\ub9e4 \ub300\ud589 \uc5c5\ubb34\ubfd0\ub9cc \uc544\ub2c8\ub77c \uad11\uace0\uc8fc\uc5d0\uac8c \uad11\uace0 \ubd84\uc11d, \uad11\uace0 \uae30\ubc95 \ub4f1\uc758 \ub9e4\uccb4 \uc790\ub8cc\ub97c \uc81c\uacf5\ud574 \uc8fc\ub294 \uc5ed\ud560\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud398\ub974\uc18c\ub098(Persona)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5b4\ub5a4 \uc81c\ud488 \ud639\uc740 \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud560 \ub9cc\ud55c \uace0\uac1d\uc758 \uc720\ud615\ub4e4\uc744 \ub300\ud45c\ud558\ub294 \uac00\uc0c1\uc758 \uc778\ubb3c\uc785\ub2c8\ub2e4. \ud398\ub974\uc18c\ub098\ub294 \uc5b4\ub5a4 \uc81c\ud488\uc774\ub098 \ud639\uc740 \uc11c\ube44\uc2a4\ub97c \uac1c\ubc1c\ud558\uae30 \uc704\ud558\uc5ec \uc2dc\uc7a5\uacfc \ud658\uacbd \uadf8\ub9ac\uace0 \uc0ac\uc6a9\uc790\ub4e4\uc744 \uc774\ud574\ud558\uae30 \uc704\ud574 \uc0ac\uc6a9\ub429\ub2c8\ub2e4. \uc5b4\ub5a4 \ud2b9\uc815\ud55c \uc0c1\ud669\uacfc \ud658\uacbd \uc18d\uc5d0\uc11c \uc5b4\ub5a4 \uc804\ud615\uc801\uc778 \uc778\ubb3c\uc774 \uc5b4\ub5bb\uac8c \ud589\ub3d9\ud560 \uac83\uc778\uac00\uc5d0 \ub300\ud55c \uc608\uce21\uc744 \uc704\ud574 \uc2e4\uc81c \uc0ac\uc6a9\uc790 \uc790\ub8cc\ub97c \ubc14\ud0d5\uc73c\ub85c \uac1c\uc778\uc758 \uac1c\uc131\uc744 \ubd80\uc5ec\ud558\uc5ec \ub9cc\ub4e4\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uc0ac\uc6a9\uc790 \uc778\ud130\ud398\uc774\uc2a4(UI, User Interface)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc0ac\uc6a9\uc790\uc640 \ucef4\ud4e8\ud130\uac00 \uc815\ubcf4\ub97c \uc8fc\uace0 \ubc1b\uae30 \uc704\ud574 \uc0c1\ud638\uc791\uc6a9\uc744 \ud560 \uc218 \uc788\uac8c \ud574\uc8fc\ub294 \uc778\ud130\ud398\uc774\uc2a4\ub97c \ub73b\ud569\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud560 \ub54c \ub9c8\uc8fc\ud558\ub294 \ub514\uc2a4\ud50c\ub808\uc774 \ud654\uba74, \uae30\uc220\uc801\uc778 \ubd80\ubd84 \ub4f1\uc744 \uc758\ubbf8\ud558\uba70 \uc6f9\uc0ac\uc774\ud2b8\uc0c1\uc758 \ud3f0\ud2b8, \uceec\ub7ec, \uc904 \uac04\uaca9, \ubc84\ud2bc \ub4f1\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uc0ac\uc6a9\uc790<\/strong><strong> <\/strong><strong>\uacbd\ud5d8<\/strong><strong>(UX, User Experience)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uad6c\ub9e4\ud560 \ub54c \uc0ac\uc6a9\uc790\uac00 \uacbd\ud5d8\ud558\ub294 \ubaa8\ub4e0 \uacfc\uc815\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.&nbsp;\uc6f9\uc0ac\uc774\ud2b8\ub098 \uc5b4\ud50c\ub9ac\ucf00\uc774\uc158\uc744 \uc774\uc6a9\ud558\uba74\uc11c \ub728\ub294 \ud31d\uc5c5\ucc3d, \ud130\uce58 \ubc18\uc751 \uc18d\ub3c4, \uc2a4\ud06c\ub864 \ubc29\ubc95 \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. UX\ub97c \ub514\uc790\uc778\ud55c\ub2e4\ub294 \uac83\uc740 \ud654\uba74\uc744 \ub514\uc790\uc778\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc0ac\uc6a9\uc790\uac00 \uc11c\ube44\uc2a4\ub97c \ud3b8\ud558\uac8c \uc774\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uacfc\uc815\uc744 \uc124\uacc4\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uac80\uc0c9 \uc5d4\uc9c4 \ucd5c\uc801\ud654(SEO, Search Engine Optimization)\u200b<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5b4\ub5a0\ud55c \ucf58\ud150\uce20\ub97c \ud2b9\uc815\ud55c \ud0a4\uc6cc\ub4dc\ub85c \uac80\uc0c9\ud558\uc600\uc744 \ub54c, \uac80\uc0c9 \uacb0\uacfc\uc758 \uc0c1\uc704\uc5d0 \ub178\ucd9c\ub418\ub3c4\ub85d \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. <strong>&nbsp;<\/strong>SEO\uac00 \uc798 \ub418\uc5b4\uc788\ub294 \uc6f9\ud398\uc774\uc9c0\ub098 \ucf58\ud150\uce20\uc77c\uc218\ub85d \uac80\uc0c9\ucc3d\uc5d0 \uba3c\uc800 \ub178\ucd9c\ub429\ub2c8\ub2e4. \ub300\ubd80\ubd84\uc758 \uc0ac\ub78c\ub4e4\uc740 \uc815\ubcf4\ub97c \uc5bb\uae30 \uc704\ud574 \uac80\uc0c9 \ub2e8\uacc4\ub97c \uac70\uce58\uae30 \ub54c\ubb38\uc5d0 SEO\ub97c \uace0\ub824\ud55c \ud64d\ubcf4\uc640 \ub9c8\ucf00\ud305\uc740 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"nw_banner\">\n<div class=\"inner\"><b> PR\uc804\ubb38\uac00\ub97c \uc704\ud55c \uc9c0\ub2a5\ud615 \uc5b8\ub860 \ud64d\ubcf4 \ud50c\ub7ab\ud3fc MediaBee<\/b><br>\ub274\uc2a4\uc640\uc774\uc5b4\uac00 \ucd9c\uc2dc\ud55c \ubbf8\ub514\uc5b4\ube44(<a href=\"https:\/\/www.mediabee.com\/\">https:\/\/www.mediabee.com<\/a>)\ub294 \uae30\uc790 DB, \ub274\uc2a4 \ubaa8\ub2c8\ud130\ub9c1, \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec, \ud300 \ud611\uc5c5, AI \ub3c4\uad6c \ub4f1 PR \uc804\ubb38\uac00\uac00 \ud544\uc694\ud55c \uae30\ub2a5\ub9cc \uc5c4\uc120\ud574 \ud558\ub098\ub85c \ud1b5\ud569\ud588\uc2b5\ub2c8\ub2e4.\n<a href=\"https:\/\/www.mediabee.com\/demo?utm_source=newswire_blog&amp;utm_medium=article_list_sidebar&amp;utm_campaign=demo\" class=\"act\">\ubb34\ub8cc \ub370\ubaa8 \uc2e0\uccad &gt;<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc9c0\ub09c \ud3b8\uc5d0\uc11c\ub294 \uae30\ubcf8\uc801\uc778 \ud64d\ubcf4 \ubc0f \uc628\ub77c\uc778 \uad11\uace0 \uc6a9\uc5b4\ub97c \uc18c\uac1c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubc88\uc5d0\ub294 \ud64d\ubcf4\uc640 \ub9c8\ucf00\ud305 \uad00\ub828 \uc5ec\ub7ec \uc774\ub860\uacfc \uc6a9\uc5b4\ub97c \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc5e0\ubc14\uace0(Embargo) \ubcf8\ub798 \uc0c1\uc120\uc758 \uc785\ud56d\uae08\uc9c0 \ud639\uc740 \uad6d\uac00 \uac04 \uc218\ucd9c\uae08\uc9c0\ub97c \ub73b\ud558\ub294 \uc804\ubb38 \ud1b5\uc0c1\uc6a9\uc5b4\ub098 \uc5b8\ub860\uc5d0\uc11c\ub294 \u2018\uc2dc\ud55c\ubd80 \ubcf4\ub3c4 \uc720\ubcf4\u2019\ub97c \ub73b\ud569\ub2c8\ub2e4.&nbsp;\u2018\uc2dc\ud55c\ubd80 \ubcf4\ub3c4 \uc720\ubcf4\u2019\ub780 \uc815\ubcf4\uc81c\uacf5\uc790\uac00 \uc5b4\ub5a4 \ub274\uc2a4\ub098 \ubcf4\ub3c4\uc790\ub8cc\ub97c \uc5b8\ub860\uc774\ub098 \uae30\uc790\uc5d0\uac8c \uc81c\ubcf4\ud558\uba74\uc11c \uc77c\uc815 \uc2dc\uc810\uae4c\uc9c0 \ubcf4\ub3c4\ub97c \ubbf8\ub8e8\uc5b4 \ub2ec\ub77c\uace0 \uacf5\uc2dd\uc801\uc73c\ub85c \uc694\uccad\ud558\ub294 \uac83\uc73c\ub85c, \ucde8\uc7ac\uc6d0\uacfc \ucde8\uc7ac\uae30\uc790 \uc0ac\uc774\uc5d0 \uc774\ub8e8\uc5b4\uc9c0\ub294 \ubcf4\ub3c4 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1638],"tags":[2744,2745,45,65,84,103,2748,2747,120,122,2746,2749,1852,2750,672,2751,1043,2742],"class_list":["post-12520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-news","tag-atl","tag-btl","tag-clv","tag-ir","tag-mpr","tag-seo","tag-sogv","tag-sov","tag-ui","tag-ux","tag-2746","tag-2749","tag-1852","tag-2750","tag-672","tag-2751","tag-1043","tag-2742"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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