{"id":13588,"date":"2022-02-24T18:55:08","date_gmt":"2022-02-24T09:55:08","guid":{"rendered":"https:\/\/blog.newswire.co.kr\/?p=13588"},"modified":"2022-02-24T18:55:10","modified_gmt":"2022-02-24T09:55:10","slug":"pr-%eb%b8%8c%eb%a6%ac%ed%95%91-2%ec%9b%94-4%ec%a3%bc-2022%eb%85%84","status":"publish","type":"post","link":"https:\/\/blog.newswire.co.kr\/?p=13588","title":{"rendered":"PR \ube0c\ub9ac\ud551 \u2013 2\uc6d4 4\uc8fc 2022\ub144"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

\ucfe0\ud321\uc774 \uc11c\ube44\uc2a4 \ud558\ub294 \uc628\ub77c\uc778 \ub3d9\uc601\uc0c1 \ud50c\ub7ab\ud3fc(OTT) \u2018\ucfe0\ud321\ud50c\ub808\uc774\u2019\uac00 \uc9c0\ub09c 1\ub144 \uac04 \uac19\uc740 \uc11c\ube44\uc2a4 \uc911 \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\ud3ed\uc744 \ubcf4\uc778 \uac83<\/a>\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4.<\/p>\n\n\n\n

\uc80a\uc740 \uc18c\ube44\uce35\uc778 20\ub300\uc640 30\ub300\uc758 \uc2e0\ucc28 \uad6c\ub9e4\uac00 \uc9c0\ub09c 10\ub144 \uc0ac\uc774 26.2% \uae09\uac10<\/a>\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \ubc18\uba74 5060\uc138\ub300\uc758 \uc790\ub3d9\ucc28 \uad6c\ub9e4\ub294 \uae09\uc99d\ud588\ub2e4. <\/p>\n\n\n\n

\ub9ac\uc11c\uce58 \uc804\ubb38\uae30\uc5c5 \ubbf8\ub514\uc5b4 \ub9ac\uc5bc\ub9ac\uc11c\uce58 \ucf54\ub9ac\uc544\uac00 \uc2e4\uc2dc\ud55c \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ubaa8\ub514\uc288\uba38 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud574 \uc131\uc778\ub0a8\ub140 67.02%\uac00 ‘\ubaa8\ub978\ub2e4’\uace0 \uc751\ub2f5<\/a>\ud588\ub2e4.<\/p>\n\n\n\n

\uc18c\ube44\uc790 \ub9c8\uc74c\uc5d0 \ucd5c\uace0\ub85c \uac01\uc778\ub41c \u20182022 \ud55c\uad6d\uc18c\ube44\uc790 \ud3c9\uac00 \ucd5c\uace0\uc758 \ube0c\ub79c\ub4dc(2022 KCAB)\u2019<\/a> \uc120\uc815 \uae30\uc5c5\uc774 24\uc77c \ubc1c\ud45c\ub410\ub2e4.\u00a0<\/p>\n\n\n\n

\ubca0\uc774\uc9d5\uc62c\ub9bc\ud53d \uae30\uac04 \uba54\ub2ec\uc744 \ud68d\ub4dd\ud55c \uc120\uc218\uac00 \ucc29\uc6a9\ud55c \uc720\ub2c8\ud3fc \ube0c\ub79c\ub4dc\ub97c \uc9d1\uacc4<\/a>\ud55c \uacb0\uacfc 1\uc704\ub294 \ud720\ub77c, 2\uc704 \ub370\uc0c1\ud2b8, 3\uc704 \ud53c\ub2c9\uc2a4, 4\uc704 \uc544\ub514\ub2e4\uc2a4 \uc21c\uc774\uc5c8\ub2e4.<\/p>\n\n\n\n

\ub124\uc774\ubc84\ub294 \uc81c\ud398\ud1a0\u00b7\ub124\uc774\ubc84\uc1fc\ud551\uc744 \ud1b5\ud55c \uba85\ud488 \ube0c\ub79c\ub4dc \ud611\uc5c5<\/a>\uc774 \ub298\uace0 \uc788\ub2e4\uace0 \ubc1c\ud45c\ud588\ub2e4.<\/p>\n\n\n\n

\ud55c\uad6dPR\ud611\ud68c\ub294 22\uc77c \ucd5c\uc138\uc815 \uace0\ub824\ub300 \uad50\uc218\uc640 \uc774\uc218\ube48 \ud55c\uad6d\uacbd\uc81c \uae30\uc790\uc640 ‘\uba54\ud0c0\ubc84\uc2a4 \uc2dc\ub300 \uc6b0\ub9ac\ub294 \uc5b4\ub5bb\uac8c \uc18c\ud1b5\ud558\ub294\uac00 – \ud50c\ub7ab\ud3fc \ub2e4\ubcc0\ud654\uc640 \uc18c\ud1b5\uc758 \ube45\ubc45<\/a>‘\uc744 \uc8fc\uc81c\ub85c \uc544\ud649 \ubc88\uc9f8 PR \ud53c\ud50c \ud1a0\ud06c(People Talk) \ud589\uc0ac\ub97c \uc9c4\ud589\ud588\ub2e4.<\/p>\n\n\n\n

\uc628\ub77c\uc778 \uc885\ud569\ubab0 29CM\ub294 \uc790\uccb4 \uc720\ud29c\ube0c \ucc44\ub110 \u2018\ube0c\ub79c\ub4dc\ucf54\uba58\ud130\ub9ac’\ub97c \ud1b5\ud574 \uc18c\uac1c\ud55c \uc785\uc810 \ube0c\ub79c\ub4dc \ub9e4\ucd9c\uc774 \ud3c9\uade0 3\ubc30 \uc774\uc0c1 \uc99d\uac00<\/a>\ud588\ub2e4\uace0 \ubc1d\ud614\ub2e4.<\/p>\n\n\n\n

\ub124\uc774\ubc84\uac00 \uc720\ub8cc\uad6c\ub3c5 \uc804\ubb38 \ud50c\ub7ab\ud3fc \u2018\ud504\ub9ac\ubbf8\uc5c4 \ucf58\ud150\uce20\u2019<\/a>\ub97c 18\uc77c \uc815\uc2dd \ucd9c\uc2dc\ud588\ub2e4. \ub124\uc774\ubc84 \u2018\ud504\ub9ac\ubbf8\uc5c4 \ucf58\ud150\uce20\u2019\ub294 \ucc3d\uc791\uc790\uac00 \uae00\uc744 \uc4f0\uace0 \ub3c5\uc790\ub4e4\uc774 \uad6c\ub3c5\uc744 \ud558\ub294 \uacf5\uac04\uc774\ub2e4.<\/p>\n\n\n\n

\ubbf8\uad6d\uc758 PR\ud68c\uc0ac 5WPR\uc774 \uc5c5\uacc4 \uc804\ubb38\uc9c0\ub97c \ube44\ubc00\ub9ac\uc5d0 \uc778\uc218\ud574 \uc774\ub97c \uc790\uc0ac \ud64d\ubcf4 \ubc0f \uacbd\uc7c1\uc0ac \ube44\ud310\uc758 \uc218\ub2e8\uc73c\ub85c \uc0ac\uc6a9<\/a>\ud588\ub2e4\ub294 \uc758\ud639\uc774 \ubd88\uac70\uc84c\ub2e4.<\/p>\n\n\n\n

\ub2e4\ub2e8\uacc4\ud310\ub9e4\uc0b0\uc5c5\uc5d0 \ub300\ud55c \ubd80\uc815\uc801 \uc778\uc2dd\uc774 \ub300\ud3ed \uac1c\uc120<\/a>\ub41c \uac83\uc73c\ub85c \uc870\uc0ac\ub410\ub2e4.<\/p>\n\n\n\n

\uc2a4\ud3ec\ud2f0\ud30c\uc774(Spotify)\uac00 \uc544\ud2f0\uc2a4\ud2b8 \uc804\uc6a9 \ud50c\ub7ab\ud3fc\uc778 \uc2a4\ud3ec\ud2f0\ud30c\uc774 \ud3ec \uc544\ud2f0\uc2a4\ud2b8(Spotify for Artists; \uc57d\uc5b4 S4A) \ud55c\uad6d\uc5b4 \uc9c0\uc6d0\uc744 \uc2dc\uc791<\/a>\ud55c\ub2e4.<\/p>\n\n\n\n

\uc778\ub77c\uc774\ud50c\uc740 \uace0\uac1d \uad00\ub9ac \ud601\uc2e0\uc744 \uc704\ud55c \ub370\uc774\ud130 \uae30\ubc18 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ucc44\ub110 \ud1b5\ud569 \uc194\ub8e8\uc158 \u2018\uc544\uc774\uc13c\ub4dc(I-SEND)\u2019\ub85c 2021\ub144 \ubc1c\uc0dd\ud55c \uc1fc\ud551\ubab0 \ub9e4\ucd9c\uc774 210\uc5b5\uc6d0\uc73c\ub85c \uc9d1\uacc4<\/a>\ub410\ub2e4\uace0 \ubc1d\ud614\ub2e4,<\/p>\n\n\n\n

\uc11c\ube59\ub85c\ubd07 \ub80c\ud138 \uc0ac\uc5c5\uc5d0 \ub098\uc120 \ubc30\ub2ec \uc571 \ubc30\ub2ec\uc758\ubbfc\uc871\uc774 SK\uadf8\ub8f9 \uacc4\uc5f4\uc0ac\uc640 \uc190\uc7a1\uace0 \uc601\uc5c5 \uac15\ud654<\/a>\uc5d0 \ub098\uc120\ub2e4. <\/p>\n\n\n\n

\uc774\ub9c8\ud2b8\ub294 5080 \uc138\ub300\ub85c \ubd88\ub9ac\ub294 \uc911\uc7a5\ub144\uce35\uc774 \uc0c8\ub85c\uc6b4 \uc18c\ube44 \uc8fc\uccb4\ub85c \uae09\ubd80\uc0c1<\/a>\ud558\uba74\uc11c \uc2dc\ub2c8\uc5b4\uc6a9\ud488\uc744 \ucd5c\ub300 50%\uae4c\uc9c0 \ud560\uc778\ud574 \ud310\ub9e4\ud558\ub294 \u2018\uc2dc\ub2c8\uc5b4 \uc704\ud06c\u2019 \ud589\uc0ac\ub97c \uac1c\ucd5c\ud55c\ub2e4.  <\/p>\n\n\n\n

\ub300\ud55c\ubbfc\uad6d \uc778\ud50c\ub8e8\uc5b8\uc11c \ud611\ud68c \uc8fc\ucd5c\ub85c \uc5f4\ub9b0 ‘\uae00\ub85c\ubc8c \uc778\ud50c\ub8e8\uc5b8\uc11c \uc0b0\uc5c5 \ud601\uc2e0\uc131\uc7a5 \ud3ec\ub7fc’\uc5d0 \ucc38\uac00\ud55c \uc804\ubb38\uac00\ub4e4\uc740 \uc55e\uc73c\ub85c \uae30\uc5c5\uacfc \uc815\ubd80\uac00 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc5d0 \ub354 \uc8fc\ubaa9\ud574\uc57c \ud55c\ub2e4\uace0 \uac15\uc870<\/a>\ud588\ub2e4.<\/p>\n\n\n\n

\uc544\uc2dc\uc544 \ucd5c\ub300 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc5d1\uc2a4\ud3ec ‘\uc560\ub4dc\uc544\uc2dc\uc544 \uc11c\uc6b8 2023’ \uc870\uc9c1\uc704\uc6d0\ud68c\uac00 \ucd9c\ubc94<\/a>\ud588\ub2e4.<\/p>\n\n\n\n

\ucf54\ub85c\ub09819 \uc7a5\uae30\ud654\ub85c \uc778\ud574 \ub300\uba74 \uc811\ucd09\uc774 \uc904\uace0 \ubbf8\ub514\uc5b4 \uc774\uc6a9\uc774 \ub298\uc5b4\ub098\uba74 \uc0ac\ud68c\uc801 \uacb0\uc18d\ub3c4 \uc904\uc5b4\ub4e4 \uac83\uc774\ub77c\ub294 \uc608\uc0c1\uacfc \ub2ec\ub9ac \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud55c \ube44\ub300\uba74 \uc18c\ud1b5 \uc5ed\uc2dc \uacb0\uc18d\uc744 \uc99d\uc9c4\ud55c\ub2e4\ub294 \uc5f0\uad6c \uacb0\uacfc<\/a>\uac00 \ub098\uc654\ub2e4.<\/p>\n\n\n\n

\n
PR\uc804\ubb38\uac00\ub97c \uc704\ud55c \uc9c0\ub2a5\ud615 \uc5b8\ub860 \ud64d\ubcf4 \ud50c\ub7ab\ud3fc MediaBee<\/b>
\ub274\uc2a4\uc640\uc774\uc5b4\uac00 \ucd9c\uc2dc\ud55c \ubbf8\ub514\uc5b4\ube44(https:\/\/www.mediabee.com<\/a>)\ub294 \uae30\uc790 DB, \ub274\uc2a4 \ubaa8\ub2c8\ud130\ub9c1, \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec, \ud300 \ud611\uc5c5, AI \ub3c4\uad6c \ub4f1 PR \uc804\ubb38\uac00\uac00 \ud544\uc694\ud55c \uae30\ub2a5\ub9cc \uc5c4\uc120\ud574 \ud558\ub098\ub85c \ud1b5\ud569\ud588\uc2b5\ub2c8\ub2e4.\n\ubb34\ub8cc \ub370\ubaa8 \uc2e0\uccad ><\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\ucfe0\ud321\uc774 \uc11c\ube44\uc2a4 \ud558\ub294 \uc628\ub77c\uc778 \ub3d9\uc601\uc0c1 \ud50c\ub7ab\ud3fc(OTT) \u2018\ucfe0\ud321\ud50c\ub808\uc774\u2019\uac00 \uc9c0\ub09c 1\ub144 \uac04 \uac19\uc740 \uc11c\ube44\uc2a4 \uc911 \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\ud3ed\uc744 \ubcf4\uc778 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \uc80a\uc740 \uc18c\ube44\uce35\uc778 20\ub300\uc640 30\ub300\uc758 \uc2e0\ucc28 \uad6c\ub9e4\uac00 \uc9c0\ub09c 10\ub144 \uc0ac\uc774 26.2% \uae09\uac10\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \ubc18\uba74 5060\uc138\ub300\uc758 \uc790\ub3d9\ucc28 \uad6c\ub9e4\ub294 \uae09\uc99d\ud588\ub2e4.  \ub9ac\uc11c\uce58 \uc804\ubb38\uae30\uc5c5 \ubbf8\ub514\uc5b4 \ub9ac\uc5bc\ub9ac\uc11c\uce58 \ucf54\ub9ac\uc544\uac00 \uc2e4\uc2dc\ud55c \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ubaa8\ub514\uc288\uba38 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud574 \uc131\uc778\ub0a8\ub140 67.02%\uac00 ‘\ubaa8\ub978\ub2e4’\uace0 \uc751\ub2f5\ud588\ub2e4. \uc18c\ube44\uc790 \ub9c8\uc74c\uc5d0 \ucd5c\uace0\ub85c \uac01\uc778\ub41c […]<\/p>\n","protected":false},"author":1,"featured_media":13592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2919],"tags":[],"class_list":["post-13588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-briefing"],"yoast_head":"\nPR \ube0c\ub9ac\ud551 \u2013 2\uc6d4 4\uc8fc 2022\ub144 - 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