{"id":13625,"date":"2022-03-03T13:48:19","date_gmt":"2022-03-03T04:48:19","guid":{"rendered":"https:\/\/blog.newswire.co.kr\/?p=13625"},"modified":"2022-03-03T21:56:10","modified_gmt":"2022-03-03T12:56:10","slug":"pr-%eb%b8%8c%eb%a6%ac%ed%95%91-3%ec%9b%94-1%ec%a3%bc-2022%eb%85%84","status":"publish","type":"post","link":"https:\/\/blog.newswire.co.kr\/?p=13625","title":{"rendered":"PR \ube0c\ub9ac\ud551 \u2013 3\uc6d4 1\uc8fc 2022\ub144"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

\ud3ec\ucf13\ubaac\ube75 \ub760\ubd80\ub760\ubd80\uc530(\ub5bc\uace0 \ubd99\uc774\uace0 \ub5bc\uace0 \ubd99\uc774\ub294 \uc530)\uc774 \uc7ac\ucd9c\uc2dc<\/a>\ub418\uc5b4 \u2018\uc5b4\ub978\uc774\u2019(\uc5b4\ub978+\uc5b4\ub9b0\uc774)\ub4e4\uc758 \ud5a5\uc218\ub97c \uc790\uadf9\ud558\uba70 \ubd88\ud2f0\ub098\uac8c \ud314\ub9ac\uace0 \uc788\ub2e4. <\/p>\n\n\n\n

\uae00\ub85c\ubc8c IT, \uc720\ud1b5 \uae30\uc5c5\ub4e4\uc774 \ube0c\ub79c\ub4dc \ud3c9\ud310\uc744 \uad00\ub9ac\ud558\uae30 \uc704\ud574 \uc5f0\uc774\uc5b4 \ub7ec\uc2dc\uc544 \uc11c\ube44\uc2a4\ub97c \uc911\ub2e8<\/a>\ud558\uace0 \uc788\ub2e4.<\/p>\n\n\n\n

KPR\uc774 \u2018\uc81c19\ud68c KPR \ub300\ud559\uc0dd PR \uc544\uc774\ub514\uc5b4 \uacf5\ubaa8\uc804<\/a>\u2019\uc758 \uc218\uc0c1\uc790\ub97c \ubc1c\ud45c\ud588\ub2e4.<\/p>\n\n\n\n

NFT\uac00 \uac8c\uc784\u00b7\uc608\uc220 \ubd84\uc57c\ub97c \ub118\uc5b4 \uc758\ub958 \ube0c\ub79c\ub4dc \ub4f1 \uc720\ud1b5\uac00<\/a>\ub85c \uc601\uc5ed\uc744 \ud655\uc7a5\ud558\uace0 \uc788\ub2e4. <\/p>\n\n\n\n

\ub514\uc9c0\ud138 \uad11\uace0\uc804\ubb38\uae30\uc5c5 \uc778\ud06c\ub85c\uc2a4 \uc870\uc0ac \uacb0\uacfc, \uc18c\ube44\uc790\ub4e4\uc774 \uba85\ud488 \ube0c\ub79c\ub4dc\uc758 \uc81c\ud488 \uc815\ubcf4\ub97c \ud0d0\uc0c9\ud560 \ub54c \uc8fc\ub85c \uc774\uc6a9\ud558\ub294 \ucc44\ub110\uc740 ‘\uc628\ub77c\uc778 \uc1fc\ud551\ubab0 \uc0ac\uc774\ud2b8\u00b7\uc571’<\/a>\uc778 \uac83\uc73c\ub85c \uc870\uc0ac\ub410\ub2e4.<\/p>\n\n\n\n

\uace8\ud504\uc6e8\uc5b4 \uc2dc\uc7a5\uc774 \uc5f0\ud3c9\uade0 10% \ub118\ub294 \uace0\uc131\uc7a5\uc138\ub97c \ubcf4\uc774\uc790 \uc804\ud1b5 \ud328\uc158 \ub300\uae30\uc5c5, \ud574\uc678 \ud328\uc158 \ube0c\ub79c\ub4dc\uae4c\uc9c0 \uace8\ud504\uc6e8\uc5b4 \ube0c\ub79c\ub4dc\ub97c \uc55e\ub2e4\ud248 \ucd9c\uc2dc<\/a>\ud558\uba74\uc11c \uacbd\uc7c1\uc774 \uc2ec\ud654\ub418\uace0 \uc788\ub2e4. <\/p>\n\n\n\n

2022 F\/W \uc11c\uc6b8\ud328\uc158\uc704\ud06c<\/a>\uac00 3\uc6d4 18\uc77c\ubd80\ud130 23\uc77c\uae4c\uc9c0 6\uc77c\uac04 \uc628\u2219\uc624\ud504\ub77c\uc778 \ud558\uc774\ube0c\ub9ac\ub4dc \ubc29\uc2dd\uc73c\ub85c \uac1c\ucd5c\ub41c\ub2e4.<\/p>\n\n\n\n

\uc774\ud654\uc5ec\uc790\ub300\ud559\uad50\ub294 \ud328\uc158 \ube0c\ub79c\ub4dc \ub514\uc62c<\/a>\uacfc \ubbf8\ub798\uc778\uc7ac \uc591\uc131\uacfc \uc9c0\uc18d\uac00\ub2a5 \uc0ac\ud68c \uad6c\ud604\uc5d0 \uacf5\ub3d9 \ub178\ub825\ud558\uae30 \uc704\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \uccb4\uacb0\ud588\ub2e4.<\/p>\n\n\n\n

\uc560\ud50c(Apple)\uc774 2022\ub144 \ubbf8\uad6d \uc18c\ube44\uc790\uac00 \ubf51\uc740 ‘\uac00\uc7a5 \uad00\ub828\uc131\uc788\ub294 \ube0c\ub79c\ub4dc(Most Relevant Brands)’ 1\uc704<\/a>\uc5d0 \uc62c\ub790\ub2e4.<\/p>\n\n\n\n

\uc640\uc774\uc988\uc571\u00b7\ub9ac\ud14c\uc77c\u00b7\uad7f\uc988 \uc870\uc0ac \uacb0\uacfc, \uc804\ub144 \ub3d9\uc6d4 \ub300\ube44 \u2018\ub9c8\ucf13\uceec\ub9ac\u2019\uc640 \u2018\uc624\uc544\uc2dc\uc2a4\ub9c8\ucf13\u2019\uc758 \uacb0\uc81c\ucd94\uc815\uae08\uc561\uc774 \ubaa8\ub450 \uc99d\uac00<\/a>\ud55c \uac83\uc73c\ub85c \uc870\uc0ac\ub410\ub2e4.<\/p>\n\n\n\n

\ud55c\uad6d\ubc29\uc1a1\uad11\uace0\uc9c4\ud765\uacf5\uc0ac\uac00 2022\ub144 3\uc6d4\uc758 \uad11\uace0\uacbd\uae30\ub97c \uc804\ub9dd\ud558\ub294 \uad11\uace0\uacbd\uae30\uc804\ub9dd\uc9c0\uc218(KAI ; Korea Advertising Index)<\/a>\ub97c 107.7\ub85c \ubc1c\ud45c\ud588\ub2e4.<\/p>\n\n\n\n

HS\uc560\ub4dc\ub294 \ubd80\uc0b0\uad00\uad11\uacf5\uc0ac\uc640 \ud568\uaed8 \ubd80\uc0b0\ub9cc\uc758 \ucc28\ubcc4\ud654\ub41c \ub9e4\ub825\uc744 \uc54c\ub9ac\ub294 \ubc14\uc774\ub7f4 \uc601\uc0c1<\/a>\uc744 \ub7f0\uce6d\ud55c \uc9c0 20\uc5ec\uc77c\ub9cc\uc5d0 \uc720\ud29c\ube0c \uc870\ud68c \uc218 2200\ub9cc\uac74\uc744 \ub3cc\ud30c\ud588\ub2e4.<\/p>\n\n\n\n

\uc6e8\ubc84\uc0cc\ub4dc\uc705 \ucf54\ub9ac\uc544\uac00 \uace0\uc601\ubcf4 \uc2e0\uc784 \ub300\ud45c<\/a>\ub97c \uc120\uc784\ud588\ub2e4.<\/p>\n\n\n\n

\uc138\uacc4\ubcf4\uac74\uae30\uad6c(WHO)\uc640 \uc720\ub2c8\uc138\ud504(Unicef)\uac00 \ubcf4\uace0\uc11c\ub97c \ud1b5\ud574 \uacf5\uaca9\uc801\uc774\uace0 \ube44\uc724\ub9ac\uc801\uc778 \uc544\uae30 \ubd84\uc720 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud574 \uacbd\uace0<\/a>\ud588\ub2e4.<\/p>\n\n\n\n

\ud55c\uad6d\uad11\uace0\uc8fc\ud611\ud68c\ub97c \uc774\ub04c\uc5b4\uac08 \uc0c8\ub85c\uc6b4 \uc218\uc7a5<\/a>\uc73c\ub85c \ucd5c\uc120\ubaa9 \uc804 \ud55c\ud654 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc704\uc6d0\ud68c \uc0ac\uc7a5\uc774 \uc120\uc784\ub410\ub2e4.<\/p>\n\n\n\n

\uc9c0\ub09c\ub2ec \ud558\uc774\ud2b8\uc9c4\ub85c \ub4f1 \uc8fc\ub958\uc5c5\uacc4\uac00 \uc18c\uc90f\uac12\uc744 \uc778\uc0c1\ud55c\ub370 \uc774\uc5b4 \uc624\ube44\ub9e5\uc8fc\ub3c4 \uad6d\uc0b0 \uc81c\ud488\uc758 \ucd9c\uace0\uac00\uaca9<\/a>\uc744 \uc62c\ub9b0\ub2e4.<\/p>\n\n\n\n

\ubc30\uc6b0 \uc774\uc815\uc7ac\uc640 \uc815\ud638\uc5f0\uc774 \uc544\uc2dc\uc544 \uad6d\uc801 \ubc30\uc6b0 \ucd5c\ucd08\ub85c \ubbf8\uad6d \uce98\ub9ac\ud3ec\ub2c8\uc544\uc8fc \uc0cc\ud0c0\ubaa8\ub2c8\uce74\uc5d0\uc11c \uc5f4\ub9b0 \uc81c28\ud68c SAG\uc2dc\uc0c1\uc2dd\uc5d0\uc11c \ub0a8\ub140\uc8fc\uc5f0\uc0c1<\/a>\uc744 \uc218\uc0c1\ud588\ub2e4.<\/p>\n\n\n\n

2022\ub144 \ubd80\uc0b0\uad6d\uc81c\uad11\uace0\uc81c<\/a>\uac00 \uc628\u2027\uc624\ud504\ub77c\uc778\uc744 \ud1b5\ud574 \ud558\uc774\ube0c\ub9ac\ub4dc \ubc29\uc2dd\uc73c\ub85c \uc624\ub294 8\uc6d4\uc5d0 \uac1c\ucd5c\ub41c\ub2e4.<\/p>\n\n\n\n

\n
PR\uc804\ubb38\uac00\ub97c \uc704\ud55c \uc9c0\ub2a5\ud615 \uc5b8\ub860 \ud64d\ubcf4 \ud50c\ub7ab\ud3fc MediaBee<\/b>
\ub274\uc2a4\uc640\uc774\uc5b4\uac00 \ucd9c\uc2dc\ud55c \ubbf8\ub514\uc5b4\ube44(https:\/\/www.mediabee.com<\/a>)\ub294 \uae30\uc790 DB, \ub274\uc2a4 \ubaa8\ub2c8\ud130\ub9c1, \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec, \ud300 \ud611\uc5c5, AI \ub3c4\uad6c \ub4f1 PR \uc804\ubb38\uac00\uac00 \ud544\uc694\ud55c \uae30\ub2a5\ub9cc \uc5c4\uc120\ud574 \ud558\ub098\ub85c \ud1b5\ud569\ud588\uc2b5\ub2c8\ub2e4.\n\ubb34\ub8cc \ub370\ubaa8 \uc2e0\uccad ><\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\ud3ec\ucf13\ubaac\ube75 \ub760\ubd80\ub760\ubd80\uc530(\ub5bc\uace0 \ubd99\uc774\uace0 \ub5bc\uace0 \ubd99\uc774\ub294 \uc530)\uc774 \uc7ac\ucd9c\uc2dc\ub418\uc5b4 \u2018\uc5b4\ub978\uc774\u2019(\uc5b4\ub978+\uc5b4\ub9b0\uc774)\ub4e4\uc758 \ud5a5\uc218\ub97c \uc790\uadf9\ud558\uba70 \ubd88\ud2f0\ub098\uac8c \ud314\ub9ac\uace0 \uc788\ub2e4. \uae00\ub85c\ubc8c IT, \uc720\ud1b5 \uae30\uc5c5\ub4e4\uc774 \ube0c\ub79c\ub4dc \ud3c9\ud310\uc744 \uad00\ub9ac\ud558\uae30 \uc704\ud574 \uc5f0\uc774\uc5b4 \ub7ec\uc2dc\uc544 \uc11c\ube44\uc2a4\ub97c \uc911\ub2e8\ud558\uace0 \uc788\ub2e4. KPR\uc774 \u2018\uc81c19\ud68c KPR \ub300\ud559\uc0dd PR \uc544\uc774\ub514\uc5b4 \uacf5\ubaa8\uc804\u2019\uc758 \uc218\uc0c1\uc790\ub97c \ubc1c\ud45c\ud588\ub2e4. NFT\uac00 \uac8c\uc784\u00b7\uc608\uc220 \ubd84\uc57c\ub97c \ub118\uc5b4 \uc758\ub958 \ube0c\ub79c\ub4dc \ub4f1 \uc720\ud1b5\uac00\ub85c \uc601\uc5ed\uc744 \ud655\uc7a5\ud558\uace0 \uc788\ub2e4.  \ub514\uc9c0\ud138 \uad11\uace0\uc804\ubb38\uae30\uc5c5 \uc778\ud06c\ub85c\uc2a4 \uc870\uc0ac \uacb0\uacfc, \uc18c\ube44\uc790\ub4e4\uc774 \uba85\ud488 \ube0c\ub79c\ub4dc\uc758 \uc81c\ud488 […]<\/p>\n","protected":false},"author":1,"featured_media":13628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2919],"tags":[],"class_list":["post-13625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-briefing"],"yoast_head":"\nPR \ube0c\ub9ac\ud551 \u2013 3\uc6d4 1\uc8fc 2022\ub144 - \ud64d\ubcf4\uc758 \ubaa8\ub4e0 \uac83<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.newswire.co.kr\/?p=13625\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR \ube0c\ub9ac\ud551 \u2013 3\uc6d4 1\uc8fc 2022\ub144 - \ud64d\ubcf4\uc758 \ubaa8\ub4e0 \uac83\" \/>\n<meta property=\"og:description\" content=\"\ud3ec\ucf13\ubaac\ube75 \ub760\ubd80\ub760\ubd80\uc530(\ub5bc\uace0 \ubd99\uc774\uace0 \ub5bc\uace0 \ubd99\uc774\ub294 \uc530)\uc774 \uc7ac\ucd9c\uc2dc\ub418\uc5b4 \u2018\uc5b4\ub978\uc774\u2019(\uc5b4\ub978+\uc5b4\ub9b0\uc774)\ub4e4\uc758 \ud5a5\uc218\ub97c \uc790\uadf9\ud558\uba70 \ubd88\ud2f0\ub098\uac8c \ud314\ub9ac\uace0 \uc788\ub2e4. \uae00\ub85c\ubc8c IT, \uc720\ud1b5 \uae30\uc5c5\ub4e4\uc774 \ube0c\ub79c\ub4dc \ud3c9\ud310\uc744 \uad00\ub9ac\ud558\uae30 \uc704\ud574 \uc5f0\uc774\uc5b4 \ub7ec\uc2dc\uc544 \uc11c\ube44\uc2a4\ub97c \uc911\ub2e8\ud558\uace0 \uc788\ub2e4. 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