{"id":18028,"date":"2025-11-24T15:48:30","date_gmt":"2025-11-24T06:48:30","guid":{"rendered":"https:\/\/blog.newswire.co.kr\/?p=18028"},"modified":"2025-11-24T15:48:34","modified_gmt":"2025-11-24T06:48:34","slug":"%ec%ba%a0%ed%8e%98%ec%9d%b8%ec%9d%80-%eb%b0%98%eb%93%9c%ec%8b%9c-kpi%eb%a5%bc-%ec%84%b8%ec%9b%8c%eb%9d%bc","status":"publish","type":"post","link":"https:\/\/blog.newswire.co.kr\/?p=18028","title":{"rendered":"\ucea0\ud398\uc778\uc740 \ubc18\ub4dc\uc2dc KPI\ub97c \uc138\uc6cc\ub77c"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

PR \ucea0\ud398\uc778\uc740 \ub290\ub08c\uc774\ub098 \ubd84\uc704\uae30\ub9cc\uc73c\ub85c \ud3c9\uac00\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc2dc\uc791 \ub2e8\uacc4\uc5d0\uc11c KPI(\uc815\ub7c9 \uc9c0\ud45c)\ub97c \uc138\uc6cc\ub450\uba74, \uc131\uacfc\uac00 \uba85\ud655\ud574\uc9c0\uace0 \uc608\uc0b0\u00b7\ub0b4\ubd80 \uc124\ub4dd\uc774 \uc26c\uc6cc\uc9d1\ub2c8\ub2e4. \uc88b\uc740 \ucea0\ud398\uc778\uc740 \uba54\uc2dc\uc9c0\ubfd0 \uc544\ub2c8\ub77c \uc22b\uc790\ub85c \uc131\uacfc\ub97c \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

1. KPI \uc5c6\ub294 \ucea0\ud398\uc778\uc740 \uc65c \uc704\ud5d8\ud560\uae4c?<\/strong><\/p>\n\n\n\n

KPI \uc5c6\uc774 \uc9c4\ud589\ud558\uba74 \uc774\ub7f0 \ubb38\uc81c\uac00 \uc0dd\uae41\ub2c8\ub2e4.<\/p>\n\n\n\n

– \ubb34\uc5c7\uc774 \uc131\uacf5\uc778\uc9c0 \uae30\uc900\uc774 \uc5c6\ub2e4.
– \uc608\uc0b0\uacfc \ud65c\ub3d9 \uc774\uc720\ub97c \uc124\uba85\ud558\uae30 \uc5b4\ub835\ub2e4.
– \ub2e4\uc74c \ucea0\ud398\uc778\uc5d0 \uc4f8 \ud559\uc2b5\uc774 \uc313\uc774\uc9c0 \uc54a\ub294\ub2e4.<\/p>\n\n\n\n

\uadf8\ub798\uc11c \uae30\ud68d\uacfc \ub3d9\uc2dc\uc5d0 KPI\ub97c \uc815\ud574 \ub450\ub294 \uac8c \uae30\ubcf8\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

2. KPI\ub294 \uc774\ub807\uac8c \uace0\ub974\uba74 \uc27d\uc2b5\ub2c8\ub2e4<\/strong><\/p>\n\n\n\n

2-1. \uba3c\uc800 \u201c\ubb34\uc5c7\uc744 \ubc14\uafc0\uc9c0\u201d\ub97c \uc815\ud558\uae30<\/p>\n\n\n\n

\ubcf4\ud1b5 PR \ubaa9\ud45c\ub294 \ub124 \uac00\uc9c0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

– \uc778\uc9c0 \uc62c\ub9ac\uae30
– \ucc38\uc5ec \ub298\ub9ac\uae30
– \ud589\ub3d9 \uc77c\uc73c\ud0a4\uae30 (\ub2e4\uc6b4\ub85c\ub4dc, \ubc29\ubb38, \uc2e0\uccad \ub4f1)
– \ud3c9\ud310\u00b7\uc2e0\ub8b0 \ub192\uc774\uae30<\/p>\n\n\n\n

2-2. \ubaa9\ud45c\ubcc4 \ub300\ud45c KPI \uc608\uc2dc<\/p>\n\n\n\n

\uc778\uc9c0: \uae30\uc0ac \uc218, \uac80\uc0c9\ub7c9, \uc5b8\uae09\ub7c9(SOV)
\ucc38\uc5ec: \uc88b\uc544\uc694\u00b7\ub313\uae00\u00b7\uacf5\uc720, \ud574\uc2dc\ud0dc\uadf8 \ucc38\uc5ec
\ud589\ub3d9: \ud074\ub9ad\ub960(CTR), \ubc29\ubb38\uc790, \ub2e4\uc6b4\ub85c\ub4dc
\ud3c9\ud310: \uc778\uc9c0\ub3c4\u00b7\ud638\uac10\ub3c4 \uc870\uc0ac \uacb0\uacfc<\/p>\n\n\n\n

\ud575\uc2ec\uc740 \uc0ac\ub78c\uc774 \uc2e4\uc81c\ub85c \uc5b4\ub5a4 \ubcc0\ud654\ub97c \ubcf4\uc600\ub294\uc9c0 \uc22b\uc790\ub85c \ud45c\ud604\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud574\uc678 \uc0ac\ub840<\/strong><\/p>\n\n\n\n

Dove \u2018Real Beauty\u2019<\/p>\n\n\n\n

\uac10\uc131\uc801\uc778 \uba54\uc2dc\uc9c0 \ucea0\ud398\uc774\uc9c0\ub9cc \ucca0\uc800\ud788 \uc22b\uc790\ub85c \uc131\uacfc\ub97c \uce21\uc815\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

– \ucea0\ud398\uc778 \uc601\uc0c1 \uc218\uc5b5 \ubdf0
– \uae00\ub85c\ubc8c \ubbf8\ub514\uc5b4 \ub178\ucd9c \uc218\uc2ed\uc5b5 \uac74
– \ub9e4\ucd9c\ub3c4 \ub208\uc5d0 \ub744\uac8c \uc99d\uac00<\/p>\n\n\n\n

‘\uc88b\uc558\ub2e4’\ub77c\ub294 \ub290\ub08c\uc774 \uc544\ub2c8\ub77c \ub3c4\ub2ec\u00b7\ucc38\uc5ec\u00b7\ub9e4\ucd9c\uc744 \ub2e8\uacc4\ubcc4\ub85c KPI\ub85c \uad00\ub9ac\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub098\uc774\ud0a4 \ub7ec\ub2dd \ucea0\ud398\uc778<\/p>\n\n\n\n

\ub098\uc774\ud0a4\ub294 \ub514\uc9c0\ud138 \ub370\uc774\ud130\ub97c \uc911\uc2ec\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

– SNS \ubc18\uc751, \uc571 \ub7ec\ub2dd \uae30\ub85d, MAU
– \ub7ec\ub2dd \ucc4c\ub9b0\uc9c0 \ucc38\uac00 \uc218
– \ucea0\ud398\uc778 \uae30\uac04 \ud310\ub9e4 \uc99d\uac00\uc728<\/p>\n\n\n\n

\uba54\uc2dc\uc9c0, \uc774\ubbf8\uc9c0, \ucc44\ub110\uc744 \uc2e4\uc2dc\uac04 \uc22b\uc790 \ubcf4\uace0 \uc218\uc815\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uad6d\ub0b4 \uc0ac\ub840<\/strong><\/p>\n\n\n\n

\uc9c8\ubcd1\uad00\ub9ac\uccad<\/p>\n\n\n\n

\uc608\ubc29\uc811\uc885 \ucea0\ud398\uc778\uc5d0\uc11c \uad6d\ubbfc \uc778\uc2dd \ubcc0\ud654\ub97c KPI\ub85c \uce21\uc815\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

– \uae30\ud63c \ub0a8\ub140 3,037\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc628\ub77c\uc778 \uc124\ubb38 \uc9c4\ud589
– \uc608\ubc29\uc811\uc885 \ud0dc\ub3c4\u00b7\uc778\uc2dd, \uc7a5\uc560 \uc694\uc778\uc744 5\uc810 \ucc99\ub3c4\ub85c \uce21\uc815
– \u2018\ub9e4\uc6b0 \uadf8\ub807\ub2e4\u2019+\u2018\uadf8\ub807\ub2e4\u2019 \ube44\uc728\uc744 \uae0d\uc815 \uc751\ub2f5\uc73c\ub85c \uc815\uc758\ud574 KPI\ub85c \ud65c\uc6a9
– \ub610 \ub2e4\ub978 \uc870\uc0ac\uc5d0\uc11c\ub294 \uc608\ubc29\uc811\uc885 \uc9c0\uc6d0 \uc815\ucc45\uc5d0 \ub300\ud574 \u201c\ud64d\ubcf4\ub97c \uc798 \ud558\uace0 \uc788\ub2e4\u201d \uc751\ub2f5: 63.3% \u201c\ube44\uc6a9 \ubd80\ub2f4 \uac10\uc18c\uc5d0 \ub3c4\uc6c0\uc774 \ub41c\ub2e4\u201d \ub4f1 \uae0d\uc815\uc751\ub2f5\uc774 87~91% \uc218\uc900\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ub7f0 \uc218\uce58\ub294 \ub2e8\uc21c \ud64d\ubcf4 \ub9cc\uc871\ub3c4\ub97c \ub118\uc5b4, \uc815\ucc45\uc774 \uc2e4\uc81c\ub85c \u2018\ub3c4\uc6c0\uc774 \ub418\uace0 \uc788\ub2e4\u2019\ub294 \uccb4\uac10\ub3c4\ub97c \ubcf4\uc5ec\uc8fc\ub294 KPI\ub85c \ud65c\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n

GS\uce7c\ud14d\uc2a4<\/p>\n\n\n\n

GS\uce7c\ud14d\uc2a4\ub294 \uc8fc\uc720\uc18c \ube0c\ub79c\ub4dc \ucea0\ud398\uc778\uacfc \uace0\uac1d \uacbd\ud5d8 \uac1c\uc120 \ud65c\ub3d9\uc744 \uc9c4\ud589\ud558\uba74\uc11c, \uad6d\uac00\uace0\uac1d\ub9cc\uc871\ub3c4(NCSI)\ub97c \ud575\uc2ec KPI \uc911 \ud558\ub098\ub85c \uc0bc\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

– \ud55c\uad6d\uc0dd\uc0b0\uc131\ubcf8\ubd80\uc758 NCSI \uc870\uc0ac\uc5d0\uc11c \uc8fc\uc720\uc18c \ubd80\ubb38 17\ub144 \uc5f0\uc18d 1\uc704
– \uc5d0\ub108\uc9c0\ud50c\ub7ec\uc2a4 \uc571\uc744 \ud1b5\ud55c \ud3b8\uc758\uc131 \uac15\ud654 \ub4f1 \uace0\uac1d\uacbd\ud5d8 \uac1c\uc120 \ud65c\ub3d9\uc774 \uc9c0\ud45c \ud5a5\uc0c1\uc5d0 \uae30\uc5ec\ud588\ub2e4\uace0 \ud3c9\uac00
– NCSI\ub294 \ub2e8\uc77c \ucea0\ud398\uc778 \uc9c0\ud45c\ub77c\uae30\ubcf4\ub2e4\ub294, \uc5ec\ub7ec PR\u00b7\ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uacb0\uacfc\uac00 \u201c\uace0\uac1d \ub9cc\uc871\u201d\uc774\ub77c\ub294 \ud558\ub098\uc758 \uc22b\uc790\ub85c \ubaa8\uc774\ub294 \uc885\ud569 KPI \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

GS\uce7c\ud14d\uc2a4\ub294 \uc774 \uc218\uce58\ub97c \uc911\uc2ec\uc73c\ub85c \uc2e0\uaddc \uc11c\ube44\uc2a4, ESG \ud65c\ub3d9, \ube0c\ub79c\ub514\ub4dc \ucf58\ud150\uce20\ub97c \uc5f0\uacc4\ud574 \uc2a4\ud1a0\ub9ac\ub97c \ud480\uc5b4\ub0c5\ub2c8\ub2e4.<\/p>\n\n\n\n

KPI \uc124\uc815\uc740 \uc774\ub807\uac8c \ud558\uba74 \ud3b8\ud569\ub2c8\ub2e4<\/strong><\/p>\n\n\n\n

– \ubaa9\ud45c\ub97c \ud55c \ubb38\uc7a5\uc73c\ub85c \uc815\uc758
– \uac00\uc7a5 \uc911\uc694\ud55c KPI 1~2\uac1c\ub9cc \uc120\ud0dd
– Leading(\ucd08\uae30 \ubc18\uc751)\/Lagging(\ucd5c\uc885 \uacb0\uacfc)\ub85c \uad6c\ubd84
– \ub370\uc774\ud130\ub97c \uc5b4\ub514\uc11c \ubf51\uc744\uc9c0 \ubbf8\ub9ac \uc815\ud558\uae30
– \ubcf4\uace0\uc11c\uc5d0 \ub123\uc744 \u2018\ud55c \uc904 \uc131\uacfc \ubb38\uc7a5\u2019\uc744 \ubbf8\ub9ac \uc0c1\uc0c1\ud558\uae30<\/p>\n\n\n\n

KPI\ub97c \ubcf4\ub3c4\uc790\ub8cc\uc5d0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc4f0\ub294 \ubc95<\/strong><\/p>\n\n\n\n

(\uc77c\ubc18) \u201c\ub9ce\uc740 \uad00\uc2ec\uc744 \ubc1b\uc558\ub2e4.\u201d<\/p>\n\n\n\n

(KPI \ud65c\uc6a9) \u201c\ucea0\ud398\uc778 \ud55c \ub2ec \ub9cc\uc5d0 \uc601\uc0c1 \uc870\ud68c\uc218 120\ub9cc \ud68c, \ud574\uc2dc\ud0dc\uadf8 \uac8c\uc2dc\ubb3c 8,500\uac74\uc744 \uae30\ub85d\ud588\ub2e4.\u201d<\/p>\n\n\n\n

\uae30\uc790\ub294 \uc22b\uc790\uac00 \uc788\ub294 \ubb38\uc7a5\uc744 \ub354 \uc27d\uac8c \uae30\uc0ac\uc5d0 \ub123\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

KPI \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/strong><\/p>\n\n\n\n

– \ucea0\ud398\uc778 \uc2dc\uc791 \uc804 KPI\ub97c \ubb38\uc11c\ud654\ud588\ub294\uac00?
– \uc5ec\ub7ec \ubd80\uc11c\uc640 KPI\ub97c \ud569\uc758\ud588\ub294\uac00?
– \ub370\uc774\ud130 \uc218\uc9d1 \ubc29\ubc95\uc774 \uc900\ube44\ub410\ub294\uac00?
– \ud55c \uc904\ub85c \uc131\uacfc\ub97c \uc124\uba85\ud560 \uc218 \uc788\ub294\uac00?<\/p>\n\n\n\n

\uc22b\uc790\ub97c \uc7a1\uc544\ub450\uba74 PR \ucea0\ud398\uc778\uc758 \ubc29\ud5a5\uc774 \ud6e8\uc52c \uc120\uba85\ud574\uc9d1\ub2c8\ub2e4. <\/p>\n\n\n\n

\n\t\t\t
\ub274\uc2a4\uc640\uc774\uc5b4 \uc2e0\uc81c\ud488<\/div>\n\t\t\t

\ud64d\ubcf4 \uc804\ubb38\uac00\ub97c \uc704\ud55c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc, MediaBee<\/h3>\n\t\t\t

\uae30\uc790 DB, \ub274\uc2a4 \ubaa8\ub2c8\ud130\ub9c1, \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec, \ud300 \ud611\uc5c5, AI \ub3c4\uad6c\uae4c\uc9c0. PR \uc804\ubb38\uac00\uc5d0\uac8c \uaf2d \ud544\uc694\ud55c \uae30\ub2a5\ub9cc \ud558\ub098\ub85c \ubaa8\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n\t\t\t

\n\t\t\t\t\ubb34\ub8cc \ub370\ubaa8 \uc2e0\uccad ><\/span><\/a>\n\t\t\t\tmediabee.com \uc0b4\ud3b4\ubcf4\uae30<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"

PR \ucea0\ud398\uc778\uc740 \ub290\ub08c\uc774\ub098 \ubd84\uc704\uae30\ub9cc\uc73c\ub85c \ud3c9\uac00\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc2dc\uc791 \ub2e8\uacc4\uc5d0\uc11c KPI(\uc815\ub7c9 \uc9c0\ud45c)\ub97c \uc138\uc6cc\ub450\uba74, \uc131\uacfc\uac00 \uba85\ud655\ud574\uc9c0\uace0 \uc608\uc0b0\u00b7\ub0b4\ubd80 \uc124\ub4dd\uc774 \uc26c\uc6cc\uc9d1\ub2c8\ub2e4. \uc88b\uc740 \ucea0\ud398\uc778\uc740 \uba54\uc2dc\uc9c0\ubfd0 \uc544\ub2c8\ub77c \uc22b\uc790\ub85c \uc131\uacfc\ub97c \uc124\uba85\ud569\ub2c8\ub2e4. 1. KPI \uc5c6\ub294 \ucea0\ud398\uc778\uc740 \uc65c \uc704\ud5d8\ud560\uae4c? KPI \uc5c6\uc774 \uc9c4\ud589\ud558\uba74 \uc774\ub7f0 \ubb38\uc81c\uac00 \uc0dd\uae41\ub2c8\ub2e4. – \ubb34\uc5c7\uc774 \uc131\uacf5\uc778\uc9c0 \uae30\uc900\uc774 \uc5c6\ub2e4.– \uc608\uc0b0\uacfc \ud65c\ub3d9 \uc774\uc720\ub97c \uc124\uba85\ud558\uae30 \uc5b4\ub835\ub2e4.– \ub2e4\uc74c \ucea0\ud398\uc778\uc5d0 \uc4f8 \ud559\uc2b5\uc774 \uc313\uc774\uc9c0 \uc54a\ub294\ub2e4. \uadf8\ub798\uc11c \uae30\ud68d\uacfc \ub3d9\uc2dc\uc5d0 KPI\ub97c […]<\/p>\n","protected":false},"author":1,"featured_media":10252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-18028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-tip"],"yoast_head":"\n\ucea0\ud398\uc778\uc740 \ubc18\ub4dc\uc2dc KPI\ub97c \uc138\uc6cc\ub77c - \ud64d\ubcf4\uc758 \ubaa8\ub4e0 \uac83<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.newswire.co.kr\/?p=18028\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ucea0\ud398\uc778\uc740 \ubc18\ub4dc\uc2dc KPI\ub97c \uc138\uc6cc\ub77c - \ud64d\ubcf4\uc758 \ubaa8\ub4e0 \uac83\" \/>\n<meta property=\"og:description\" content=\"PR \ucea0\ud398\uc778\uc740 \ub290\ub08c\uc774\ub098 \ubd84\uc704\uae30\ub9cc\uc73c\ub85c \ud3c9\uac00\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc2dc\uc791 \ub2e8\uacc4\uc5d0\uc11c KPI(\uc815\ub7c9 \uc9c0\ud45c)\ub97c \uc138\uc6cc\ub450\uba74, \uc131\uacfc\uac00 \uba85\ud655\ud574\uc9c0\uace0 \uc608\uc0b0\u00b7\ub0b4\ubd80 \uc124\ub4dd\uc774 \uc26c\uc6cc\uc9d1\ub2c8\ub2e4. \uc88b\uc740 \ucea0\ud398\uc778\uc740 \uba54\uc2dc\uc9c0\ubfd0 \uc544\ub2c8\ub77c \uc22b\uc790\ub85c \uc131\uacfc\ub97c \uc124\uba85\ud569\ub2c8\ub2e4. 1. 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