{"id":18058,"date":"2025-12-01T13:45:54","date_gmt":"2025-12-01T04:45:54","guid":{"rendered":"https:\/\/blog.newswire.co.kr\/?p=18058"},"modified":"2025-12-01T13:46:29","modified_gmt":"2025-12-01T04:46:29","slug":"pr-%ec%a0%84%eb%9e%b5%ec%9d%84-%eb%b6%84%ea%b8%b0%eb%b3%84%eb%a1%9c-%eb%a6%ac%eb%b7%b0%ed%95%98%ea%b3%a0-%ed%99%98%ea%b2%bd-%eb%b3%80%ed%99%94%ec%97%90-%eb%a7%9e%ec%b6%b0-%ec%a1%b0%ec%a0%95%ed%95%98","status":"publish","type":"post","link":"https:\/\/blog.newswire.co.kr\/?p=18058","title":{"rendered":"PR \uc804\ub7b5\uc744 \ubd84\uae30\ubcc4\ub85c \ub9ac\ubdf0\ud558\uace0 \ud658\uacbd \ubcc0\ud654\uc5d0 \ub9de\ucdb0 \uc870\uc815\ud558\ub77c"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

\uc2dc\uc7a5\uc758 \ubcc0\ud654 \uc18d\ub3c4\ub294 \uc6b0\ub9ac\uac00 \uc608\uc0c1\ud558\ub294 \uac83\ubcf4\ub2e4 \ud6e8\uc52c \ube60\ub985\ub2c8\ub2e4. \ubd84\uae30\ubcc4\ub85c PR \uc804\ub7b5\uc744 \ub9ac\ubdf0\ud558\uace0, \uae09\ubcc0\ud558\ub294 \ud658\uacbd \ubcc0\ud654\uc5d0 \ub9de\ucdb0 \ubbfc\ucca9\ud558\uac8c \uc870\uc815\ud558\ub294 \uac83\uc740 \uc774\uc81c \uc120\ud0dd\uc774 \uc544\ub2c8\ub77c \uc0dd\uc874\uc758 \ud544\uc218 \uc870\uac74\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. PR \uc804\ub7b5\uc744 \uc0b4\uc544\uc788\ub294 \uc720\uae30\uccb4\ucc98\ub7fc \ub2e4\ub8e8\ub294 \ud1b5\ucc30\ub825\ub9cc\uc774 \uc704\uae30\ub97c \uae30\ud68c\ub85c \ubc14\uafb8\uace0 \uc9c0\uc18d\uc801\uc778 \uc131\uacf5\uc744 \uac00\uc838\uc62c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

PR \uc804\ub7b5\uc740 \ubd84\uae30\ubcc4\ub85c \uc131\uacfc\ub97c \uba74\ubc00\ud788 \ubd84\uc11d\ud558\uace0, \uc0ac\ud68c\uc801 \ud2b8\ub80c\ub4dc, \uacbd\uc7c1\uc0ac \ub3d9\ud5a5, \ubbf8\ub514\uc5b4 \ud658\uacbd \ub4f1\uc758 \ubcc0\ud654\uc5d0 \ub2a5\ub3d9\uc801\uc73c\ub85c \ub300\uc751\ud574\uc57c \ud569\ub2c8\ub2e4. ‘\uacc4\ud68d\ub300\ub85c’\uac00 \uc544\ub2cc ‘\ud604\uc2e4\uc5d0 \ub9de\ucdb0’ \uc720\uc5f0\ud558\uac8c \uc6c0\uc9c1\uc774\ub294 \uc804\ub7b5\ub9cc\uc774 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 PR\uc740 \uc77c\ubc29\uc801\uc778 \uba54\uc2dc\uc9c0 \uc804\ub2ec\uc774 \uc544\ub2cc, \ub04a\uc784\uc5c6\ub294 ‘\ub300\ud654’\uc640 ‘\uc870\uc815’\uc758 \uacfc\uc815\uc5d0\uc11c \ud0c4\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud574\uc678 \uc0ac\ub840<\/strong><\/p>\n\n\n\n

‘\ub098\uc774\ud0a4’\uc758 \ubbfc\ucca9\ud55c \uc0ac\ud68c \uc774\uc288 \ub300\uc751
\uae00\ub85c\ubc8c \uc2a4\ud3ec\uce20 \ube0c\ub79c\ub4dc \ub098\uc774\ud0a4\ub294 \uc0ac\ud68c\uc801 \uc774\uc288\uc640 \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \uacb0\ud569\ud558\ub294 PR \uc804\ub7b5\uc5d0\uc11c \ub3c5\ubcf4\uc801\uc778 \ubaa8\uc2b5\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ub098\uc774\ud0a4\uc758 \uc0ac\ub840\ub294 \ud658\uacbd \ubcc0\ud654(\uc774\uc288 \ubc1c\uc0dd)\uc5d0 \ub9de\ucdb0 PR \uc804\ub7b5\uc744 \uadf9\uc801\uc73c\ub85c \uc870\uc815\ud558\ub294 \ubbfc\ucca9\uc131\uc774 \uc5bc\ub9c8\ub098 \ud070 \ud30c\uae09\ub825\uc744 \uac00\uc9c8 \uc218 \uc788\ub294\uc9c0 \uc798 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubc30\uacbd: 2018\ub144, NFL \uc120\uc218 \ucf5c\ub9b0 \uce90\ud37c\ub2c9(Colin Kaepernick)\uc740 \uc778\uc885\ucc28\ubcc4\uc5d0 \ud56d\uc758\ud558\uba70 \uacbd\uae30 \uc804 \uad6d\uac00 \uc5f0\uc8fc \uc2dc \ubb34\ub98e\uc744 \uafc7\ub294 \ud589\ub3d9\uc73c\ub85c \ub17c\ub780\uc758 \uc911\uc2ec\uc5d0 \uc130\uc2b5\ub2c8\ub2e4. \ub2f9\uc2dc \ub9ce\uc740 \uae30\uc5c5\uc774 \uc774 \ub17c\ub780\uc5d0\uc11c \uac70\ub9ac\ub97c \ub450\ub824 \ud588\uc9c0\ub9cc, \ub098\uc774\ud0a4\ub294 \ub2e4\ub978 \uc120\ud0dd\uc744 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc804\ub7b5\uc801 \uc870\uc815: \ub098\uc774\ud0a4\ub294 \ucea0\ud398\uc778 30\uc8fc\ub144\uc744 \ub9de\uc544 \ucf5c\ub9b0 \uce90\ud37c\ub2c9\uc744 \uc8fc\uc778\uacf5\uc73c\ub85c \ud55c “Dream Crazy” \ucea0\ud398\uc778\uc758 \uc0c8 \ubaa8\ub378\ub85c \uae30\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \ud575\uc2ec \uba54\uc2dc\uc9c0\ub294 “\ubb34\uc5b8\uac00\ub97c \ubbff\ub294\ub2e4\uba74, \ubaa8\ub4e0 \uac83\uc744 \uac78\uc5b4\ub77c(Believe in something, even if it means sacrificing everything)”\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uacb0\uacfc: \uc774 \uacb0\uc815\uc740 \uc5c4\uccad\ub09c \ucc2c\ubc18 \ub17c\uc7c1\uc744 \ubd88\ub7ec\uc77c\uc73c\ucf30\uace0, \uc77c\ubd80 \uc18c\ube44\uc790\ub4e4\uc758 \ubd88\ub9e4 \uc6b4\ub3d9\uacfc \uc8fc\uac00 \ud558\ub77d \uc6b0\ub824\ub3c4 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub098\uc774\ud0a4\ub294 ‘\uc6a9\uae30\uc640 \ub3c4\uc804’\uc774\ub77c\ub294 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uba85\ud655\ud788 \ud588\uc2b5\ub2c8\ub2e4. \ub2e8\uae30\uc801\uc778 \ub17c\ub780\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \uc774 \ucea0\ud398\uc778\uc740 \ub098\uc774\ud0a4\uc758 \ud575\uc2ec \ud0c0\uac9f\uce35\uc778 \uc80a\uc740 \uc138\ub300\uc640 \uc18c\uc218\uc790 \uadf8\ub8f9\uc73c\ub85c\ubd80\ud130 \ud3ed\ubc1c\uc801\uc778 \uc9c0\uc9c0\ub97c \uc5bb\uc5c8\uace0, \ucea0\ud398\uc778 \uacf5\uac1c \uc9c1\ud6c4 \uc628\ub77c\uc778 \ub9e4\ucd9c\uc774 31% \uc99d\uac00\ud558\ub294 \ub180\ub77c\uc6b4 \uc131\uacfc\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ubd84\uae30\ubcc4 \ub9ac\ubdf0\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc758 \ud575\uc2ec \uac00\uce58\uc640 \uc0ac\ud68c\uc801 \ud658\uacbd\uc744 \ud1b5\ud569\ud560 \uae30\ud68c\ub97c \ud3ec\ucc29\ud588\uae30\uc5d0 \uac00\ub2a5\ud588\ub358 PR \uc870\uc815\uc758 \ubc31\ubbf8\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\uad6d\ub0b4 \uc0ac\ub840<\/strong><\/p>\n\n\n\n

‘\ubc30\ub2ec\uc758\ubbfc\uc871’\uc758 \uc720\uc5f0\ud55c \ud32c\ub370\ubbf9 \ub300\uc751
\uad6d\ub0b4 \ub300\ud45c \ubc30\ub2ec \ud50c\ub7ab\ud3fc \ubc30\ub2ec\uc758\ubbfc\uc871(\uc6b0\uc544\ud55c\ud615\uc81c\ub4e4)\uc740 \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uc774\ub77c\ub294 \uae09\uaca9\ud55c \ud658\uacbd \ubcc0\ud654 \uc18d\uc5d0\uc11c PR \uc804\ub7b5\uc758 \ucd08\uc810\uc744 \uc720\uc5f0\ud558\uac8c \uc804\ud658\ud558\uc5ec \uc131\uacf5\uc744 \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uc0ac\ub840\ub294 \uc704\uae30 \uc0c1\ud669\uc5d0\uc11c PR\uc758 ‘\ud1a4 \uc564 \ub9e4\ub108’\ub97c \uc870\uc815\ud558\ub294 \uc911\uc694\uc131\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubc30\uacbd: \ucf54\ub85c\ub09819 \ucd08\uae30, \uc0ac\ud68c \uc804\ubc18\uc5d0 \ubd88\uc548\uac10\uacfc \uc704\uae30\uac10\uc774 \uace0\uc870\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ubc30\ub2ec\uc758\ubbfc\uc871\uc740 \ud3c9\uc18c \uc720\uba38\ub7ec\uc2a4\ud558\uace0 B\uae09 \uac10\uc131\uc758 \ub9c8\ucf00\ud305\uc73c\ub85c \uc720\uba85\ud588\uc9c0\ub9cc, \uc774 \uc2dc\uae30\uc5d0\ub294 \uae30\uc874\uc758 \ubc29\uc2dd\uc774 \ubd80\uc801\uc808\ud560 \uc218 \uc788\ub2e4\ub294 \ud310\ub2e8\uc744 \ub0b4\ub838\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc804\ub7b5\uc801 \uc870\uc815: \ud68c\uc0ac\ub294 \uc720\uba38 \ucf54\ub4dc\ub97c \uc7a0\uc2dc \ub0b4\ub824\ub193\uace0, \uc0ac\ud68c\uc801 \ucc45\uc784\uacfc \uc0c1\uc0dd\uc744 \uac15\uc870\ud558\ub294 \ubc29\ud5a5\uc73c\ub85c PR \uba54\uc2dc\uc9c0\ub97c \uc804\ud658\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc0ac\uc7a5\ub2d8(\uc790\uc601\uc5c5\uc790)\uc744 \uc704\ud55c \uc218\uc218\ub8cc \ubc0f \uad11\uace0\ube44 \uc9c0\uc6d0 \ud655\ub300 \uc0ac\uc2e4\uc744 \uc801\uadf9\uc801\uc73c\ub85c \uc54c\ub9ac\uace0, “\ud798\ub0b4\uc138\uc694, \uc0ac\uc7a5\ub2d8” \ucea0\ud398\uc778\uc73c\ub85c \uc0c1\uc0dd \uc774\ubbf8\uc9c0\ub97c \uac15\ud654\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ub77c\uc774\ub354(\ubc30\ub2ec\uc6d0)\ub4e4\uc758 \uc548\uc804\uacfc \ub178\uace0\ub97c \uc870\uba85\ud558\uba70 \uc0ac\ud68c \ud544\uc218 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc790\ub85c\uc11c\uc758 \uc5ed\ud560\uc744 \ubd80\uac01\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uacb0\uacfc: \ubc30\ub2ec\uc758\ubbfc\uc871\uc740 \ub2e8\uc21c\ud55c ‘\ubc30\ub2ec \uc571’\uc744 \ub118\uc5b4, \uc704\uae30 \uc0c1\ud669 \uc18d\uc5d0\uc11c \uc0ac\ud68c \uad6c\uc131\uc6d0\uc758 \uace0\ud1b5\uc744 \ubd84\ub2f4\ud558\uace0 \uc0c1\uc0dd\uc744 \uc2e4\ucc9c\ud558\ub294 \uae30\uc5c5\uc774\ub77c\ub294 \uae0d\uc815\uc801\uc778 \uc774\ubbf8\uc9c0\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ube0c\ub79c\ub4dc \ud638\uac10\ub3c4\ub97c \ub192\uc774\uace0, \uad81\uadf9\uc801\uc73c\ub85c \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ub354\uc6b1 \uacf5\uace0\ud788 \ud558\ub294 \uae30\ubc18\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ubd84\uae30\ubcc4 \uc0c1\ud669 \ubd84\uc11d\uc744 \ud1b5\ud574 \ub300\uc911\uc758 \uc815\uc11c\uc640 \uae30\uc5c5\uc758 \ud589\ub3d9\uc744 \uc77c\uce58\uc2dc\ud0a4\ub294 PR \uc804\ub7b5 \uc870\uc815\uc774 \ube5b\uc744 \ubc1c\ud55c \uc21c\uac04\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

PR \uc804\ubb38\uac00\uac00 \ubc18\ub4dc\uc2dc \ucc59\uaca8\uc57c \ud560 \ubd84\uae30\ubcc4 \uc810\uac80 \ud3ec\uc778\ud2b8<\/strong><\/p>\n\n\n\n

PR \uc804\ub7b5\uc774 \uc720\uae30\uccb4\ucc98\ub7fc \uc131\uc7a5\ud558\uace0 \ud6a8\uacfc\ub97c \ubc1c\ud718\ud558\uae30 \uc704\ud574 \ubd84\uae30\ubcc4\ub85c \ub2e4\uc74c \uc138 \uac00\uc9c0 \ud575\uc2ec \uc694\uc18c\ub97c \uc810\uac80\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc131\uacfc \uce21\uc815 \ubc0f \ubd84\uc11d <\/p>\n\n\n\n

KPI \ub2ec\uc131\ub3c4: \ubbf8\ub514\uc5b4 \ub178\ucd9c\ub7c9, \uae0d\uc815\uc801 \uae30\uc0ac \ube44\uc728, \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc5b8\uae09\ub7c9, \ud575\uc2ec \uba54\uc2dc\uc9c0 \ub3c4\ub2ec\ub960 \ub4f1 \uc815\ub7c9\uc801 \ubaa9\ud45c \ub2ec\uc131 \uc5ec\ubd80\ub97c \ub0c9\ucca0\ud558\uac8c \ud3c9\uac00\ud569\ub2c8\ub2e4.
\ud53c\ub4dc\ubc31 \uc218\uc9d1: \ubd80\uc815\uc801 \uc5ec\ub860\uc758 \uc6d0\uc778, \uacbd\uc7c1\uc0ac \ub300\ube44 \uc6b0\uc704\/\uc5f4\uc704 \ubd84\uc11d, \ud0c0\uac9f \uace0\uac1d \ubc18\uc751 \ub4f1\uc744 \ubd84\uc11d\ud558\uc5ec \ub2e4\uc74c \ubd84\uae30 \uc804\ub7b5\uc5d0 \ubc18\uc601\ud560 \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud658\uacbd \ubcc0\ud654 \uac10\uc9c0 <\/p>\n\n\n\n

\ubbf8\ub514\uc5b4 \ubc0f \ud50c\ub7ab\ud3fc \ubcc0\ud654: \uc0c8\ub85c\uc6b4 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud2b8\ub80c\ub4dc, AI \ub4f1 \uae30\uc220 \ubcc0\ud654, \uc8fc\uc694 \uc5b8\ub860\uc0ac\uc758 \ubcf4\ub3c4 \uacbd\ud5a5 \ub4f1\uc744 \ud30c\uc545\ud569\ub2c8\ub2e4.
\uc0ac\ud68c\/\uc815\ucc45 \ubcc0\ud654: \ube0c\ub79c\ub4dc\uc640 \uad00\ub828\ub41c \ubc95\uaddc\ub098 \uc815\ucc45\uc758 \ubcc0\ud654, \uadf8\ub9ac\uace0 \ub300\uc911\uc758 ESG(\ud658\uacbd\/\uc0ac\ud68c\/\uc9c0\ubc30\uad6c\uc870) \ub610\ub294 \uc820\ub354 \uac10\uc218\uc131 \ub4f1\uc758 \uc0ac\ud68c\uc801 \ud2b8\ub80c\ub4dc\ub97c \uba74\ubc00\ud788 \uc0b4\ud54d\ub2c8\ub2e4.
\uacbd\uc7c1\uc0ac \ub3d9\ud5a5: \uacbd\uc7c1\uc0ac\uc758 \uc131\uacf5\uc801\uc778 PR \ucea0\ud398\uc778, \uc704\uae30 \ub300\uc751 \ubc29\uc2dd \ub4f1\uc744 \ubd84\uc11d\ud558\uc5ec \uc6b0\ub9ac \uc804\ub7b5\uc758 \ucc28\ubcc4\ud654 \ud3ec\uc778\ud2b8\ub97c \ucc3e\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc720\uc5f0\ud55c \uc870\uc815<\/p>\n\n\n\n

\uba54\uc2dc\uc9c0 \ubc0f \ucc44\ub110 \uc870\uc815: \ubd84\uc11d \uacb0\uacfc\ub97c \ubc14\ud0d5\uc73c\ub85c \ud575\uc2ec \uba54\uc2dc\uc9c0\uc758 \ud1a4\uc564\ub9e4\ub108\ub97c \ubcc0\uacbd\ud558\uac70\ub098, \ud6a8\uacfc\uac00 \ubbf8\ubbf8\ud55c \ucc44\ub110\uc758 \uc608\uc0b0\uc744 \uc904\uc774\uace0 \uc0c8\ub86d\uac8c \ubd80\uc0c1\ud55c \ud50c\ub7ab\ud3fc\uc5d0 \uc9d1\uc911\ud558\ub294 \ub4f1 \uc790\uc6d0\uc744 \uc7ac\ubc30\ubd84\ud569\ub2c8\ub2e4.
\uc704\uae30 \ub300\uc751 \ub9e4\ub274\uc5bc \uc5c5\ub370\uc774\ud2b8: \uc0c8\ub85c\uc6b4 \ud658\uacbd \ubcc0\ud654\uc5d0 \ub530\ub978 \uc7a0\uc7ac\uc801 \uc704\uae30 \uc694\uc18c\ub97c \ucd94\uac00\ud558\uace0 \ub300\uc751 \ub9e4\ub274\uc5bc\uc744 \ubd84\uae30\ub9c8\ub2e4 \ucd5c\uc2e0\ud654\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

PR \uc804\ub7b5\uc740 \ud55c \ubc88 \uc138\uc6cc\ub193\uace0 \ub05d\ub098\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ub04a\uc784\uc5c6\ub294 \uc810\uac80, \ubd84\uc11d, \uc870\uc815\uc744 \ud1b5\ud574 \uc2dc\ub300\uc758 \ud750\ub984\uacfc \ub300\uc911\uc758 \ub9c8\uc74c\uc5d0 \ub9de\ucdb0 \uc9c4\ud654\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\n
PR\uc804\ubb38\uac00\ub97c \uc704\ud55c \uc9c0\ub2a5\ud615 \uc5b8\ub860 \ud64d\ubcf4 \ud50c\ub7ab\ud3fc MediaBee<\/b>
\ub274\uc2a4\uc640\uc774\uc5b4\uac00 \ucd9c\uc2dc\ud55c \ubbf8\ub514\uc5b4\ube44(https:\/\/www.mediabee.com<\/a>)\ub294 \uae30\uc790 DB, \ub274\uc2a4 \ubaa8\ub2c8\ud130\ub9c1, \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec, \ud300 \ud611\uc5c5, AI \ub3c4\uad6c \ub4f1 PR \uc804\ubb38\uac00\uac00 \ud544\uc694\ud55c \uae30\ub2a5\ub9cc \uc5c4\uc120\ud574 \ud558\ub098\ub85c \ud1b5\ud569\ud588\uc2b5\ub2c8\ub2e4.\n\ubb34\ub8cc \ub370\ubaa8 \uc2e0\uccad ><\/a><\/div>\n<\/div>\n\n\n\n

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