{"id":1951,"date":"2013-08-06T18:07:49","date_gmt":"2013-08-06T09:07:49","guid":{"rendered":"http:\/\/blog.newswire.co.kr\/?p=1951"},"modified":"2018-07-12T15:38:20","modified_gmt":"2018-07-12T06:38:20","slug":"%eb%89%b4%ec%8a%a4%ec%9d%98-60%eb%8a%94-%eb%b3%b4%eb%8f%84%ec%9e%90%eb%a3%8c%eb%a5%bc-%ec%9d%b8%ec%9a%a9%ed%95%9c-%eb%b3%b4%eb%8f%84","status":"publish","type":"post","link":"https:\/\/blog.newswire.co.kr\/?p=1951","title":{"rendered":"\ub274\uc2a4\uc758 60%\ub294 \ubcf4\ub3c4\uc790\ub8cc\ub97c \uc778\uc6a9\ud55c \ubcf4\ub3c4"},"content":{"rendered":"

\"\uceec\ub7fc\ube44\uc544<\/a><\/p>\n

\ub300\ubd80\ubd84\uc758 \ub3c5\uc790\ub294 \uae30\uc790\ub4e4\uc774 \uae30\uc0ac\ub97c \uc4f0\uae30 \uc704\ud574 \uc5ec\uae30\uc800\uae30 \uc9c1\uc811 \ubc1c\ub85c \ub6f0\uba70 \ucde8\uc7ac\ud574 \uc791\uc131\ud558\ub294 \uac83\ucc98\ub7fc \ucc29\uac01\uc744 \ud558\uace0 \uc788\ub2e4. \ud558\uc9c0\ub9cc \uc2e4\uc81c\ub85c \ucc98\uc74c\ubd80\ud130 \ub05d\uae4c\uc9c0 \uae30\uc790\uac00 \uc544\uc774\ub514\uc5b4\ub97c \ub0b4\uace0 \uc9c1\uc811 \ucde8\uc7ac\ud574 \uc4f4 \uae30\uc0ac\ub294 \uadf8\ub807\uac8c \ub9ce\uc9c0 \uc54a\ub2e4. \uae30\uc790\uac00 \uc9c1\uc811 \uc4f0\ub294 \uacbd\uc6b0\ub294 \ud2b9\uc885 \ub610\ub294 \uae30\ud68d\uae30\uc0ac\uc77c \ubfd0\uc774\ub2e4. \ub300\ubd80\ubd84\uc740 \uc5b4\ub514\uc120\uac00 \uae30\uc0ac\uc758 \uc18c\uc7ac\uc640 \ub2e8\uc11c\ub97c \uc5bb\uac70\ub098 \uc804\ubb38\uac00\ub098 \ud64d\ubcf4\ub2f4\ub2f9\uc790\ub85c\ubd80\ud130 \ubaa8\uc740 \uc815\ubcf4\ub97c \uac00\uacf5\ud574 \uae30\uc0ac\ub97c \uc4f0\ub294 \uac83\uc774 \uc77c\ubc18\uc801\uc774\ub2e4.<\/p>\n

\ud2b9\ud788 \uaddc\ubaa8\uac00 \uc791\uc740 \uc804\ubb38\uc9c0\uc758 \uae30\uc790, \ud639\uc740 \uc18c\uaddc\ubaa8 \uc628\ub77c\uc778 \ub9e4\uccb4 \uae30\uc790\ub4e4\uc740 \uc678\ubd80\ucde8\uc7ac\ub97c \ub098\uac00\uc9c0 \uc54a\uace0 \uc5c5\uccb4\uac00 \ubcf4\ub0b4\uc8fc\ub294 \ubcf4\ub3c4\uc790\ub8cc<\/a>\uc5d0\ub9cc \uc758\uc874\ud574 \uae30\uc0ac\ub97c \uc791\uc131\ud558\ub294 \uacbd\uc6b0\ub3c4 \ub9ce\ub2e4. \uc18c\uaddc\ubaa8 \uc804\ubb38\uc9c0\uc77c\uc218\ub85d \uc5c5\uacc4 \ub274\uc2a4\uac00 \ub9ce\uae30 \ub54c\ubb38\uc774\ub2e4. \ub610\ud55c \uaddc\ubaa8\uac00 \uc791\uc740 \uc628\ub77c\uc778 \ub9e4\uccb4\uc77c\uc218\ub85d \ud55c \uae30\uc790\uac00 \ub2f4\ub2f9\ud558\ub294 \ubd84\uc57c\ub3c4 \ub9ce\uace0 \ud558\ub8e8\uc5d0 \uc791\uc131\ud574\uc57c \ud560 \uae30\uc0ac\uac00 \uc801\uac8c\ub294 5\uac1c\uc5d0\uc11c \ub9ce\uac8c\ub294 10\uac1c\uae4c\uc9c0 \ub298\uc5b4\ub098\uae30 \ub54c\ubb38\uc5d0 \ubcf4\ub3c4\uc790\ub8cc<\/a>\ub97c \uc778\uc6a9\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\ub2e4. \uadf8\ub9cc\ud07c \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec\ub97c \ud1b5\ud55c \uc5b8\ub860 \ud64d\ubcf4\uac00 \uc911\uc694\ud55c \uac83\uc774\ub2e4. \uc5b8\ub860\uc774 \ubcf4\ub3c4\ub97c \ud558\uba74 \uc0ac\ud68c\uc801\uc73c\ub85c \uac00\uc7a5 \uc601\ud5a5\ub825\uc774 \uc788\ub294 \uc81c3\uc790 \uc989 \uc5b8\ub860\uc73c\ub85c\ubd80\ud130 \ud68c\uc0ac\uc640 \uae30\uc5c5\uc774 \uc778\uc815\uc744 \ubc1b\ub294 \uc148\uc774\ubbc0\ub85c, \ud68c\uc0ac\uc758 \ube0c\ub79c\ub4dc \uac00\uce58\uac00 \uc62c\ub77c\uac00\uac8c \ub41c\ub2e4.<\/p>\n

\ud2b9\ud788 \uc628\ub77c\uc778 \ub274\uc2a4\uc758 \uc601\ud5a5\ub825\uc774 \uc99d\ub300\ub418\uba74\uc11c, \uc2e4\uc2dc\uac04\uc73c\ub85c \ub274\uc2a4\uac70\ub9ac\ub97c \uc791\uc131\ud574\uc57c \ud558\ub294 \uae30\uc790\ub4e4\uc5d0\uac8c\ub294 \ubcf4\ub3c4\uc790\ub8cc<\/a>\uac00 \uac00\uc7a5 \uc911\uc694\ud55c \ub274\uc2a4 \uc18c\uc2a4\uac00 \ub418\uc5c8\ub2e4. \uae30\uc790\ub294 \ubcf4\ub3c4\uc790\ub8cc \ud558\ub098\ub85c \ud558\ub098\uc758 \ub274\uc2a4\ub97c \uc791\uc131\ud558\uae30\ub3c4 \ud558\uc9c0\ub9cc, \u00a0\ub3d9\uc77c \uc5c5\uacc4\uc5d0\uc11c \ubc30\ud3ec\ud55c\u00a0\uc5ec\ub7ec \ubcf4\ub3c4\uc790\ub8cc\ub97c \ubb36\uc5b4\uc11c \ub274\uc2a4\ub97c \ub9cc\ub4e4\uac70\ub098, \ub0b4\uc6a9\uc744 \uc57d\uac04 \ubcc0\ud615\ud574 \uae30\uc0ac\ud654\ud558\ub294\u00a0\uacbd\uc6b0\ub3c4 \uaf64 \ub9ce\ub2e4.<\/p>\n

\ub274\uc2a4\uc640\uc774\uc5b4<\/a>\uc5d0 \ubcf4\ub3c4\uc790\ub8cc\ub97c \uc62c\ub9ac\uba74 \uc774\ub97c \uadf8\ub300\ub85c \uae30\uc0ac\ud654\ud558\ub294 \uae30\uc790\ub3c4 \uc788\uc9c0\ub9cc, \ub274\uc2a4\uc640\uc774\uc5b4\uc5d0\uc11c \uc5ec\ub7ec\uac00\uc9c0 \uc885\ub958\uc758 \ubcf4\ub3c4\uc790\ub8cc\ub97c \ud0a4\uc6cc\ub4dc\ub098 \uce74\ud14c\uace0\ub9ac\ub85c \uac80\uc0c9\ud574 \ubcf4\ub3c4\ub97c \ud558\ub294 \uacbd\uc6b0\uace0 \uaf64 \ub9ce\ub2e4. 2004\ub144\uc5d0 \ubcf4\ub3c4\uc790\ub8cc \ud3ec\ud138\uc778 \ub274\uc2a4\uc640\uc774\uc5b4\uac00 \uc0dd\uae30\uba74\uc11c \uae30\uc790\ub4e4\uc740 \ubcf4\ub3c4\uc790\ub8cc \ub370\uc774\ud130\ubca0\uc774\uc2a4<\/a>\uc5d0 \uc811\uadfc\ud574 \ub274\uc2a4\ub97c \ub9cc\ub4e4 \uc218 \uc788\uac8c \ub410\ub2e4.<\/p>\n

\ubbf8\uad6d\uc758 \ud55c PR\ub2e8\uccb4 \uc870\uc0ac \uacb0\uacfc, \uae30\uc790\ub4e4\uc758 75%\uac00 \ubcf4\ub3c4\uc790\ub8cc<\/a>\ub97c \uc720\uc775\ud558\uac8c \uc0dd\uac01\ud55c\ub2e4\uace0 \ud55c\ub2e4\uace0 \uc751\ub2f5\ud588\ub2e4. \uc774\ub294 \uc644\uc131\ub3c4 \ub192\uc740 \ubcf4\ub3c4\uc790\ub8cc \ub355\ubd84\uc778\ub370, \ud55c\uad6d\uc5d0\uc11c\ub3c4 \ud64d\ubcf4 \uc804\ubb38\uac00\ub97c \ub450\uace0 \uc788\ub294 \ub300\uae30\uc5c5\uacfc \ud64d\ubcf4\ub300\ud589\uc0ac\ub4e4\uc740 \ub354 \ub9ce\uc740 \ub274\uc2a4 \ucee4\ubc84\ub9ac\uc9c0\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574 \uae30\uc790\ub4e4\uc774 \uc190\uc744 \ub530\ub85c\u00a0\uc548 \ubd10\ub3c4 \ub420 \ub9cc\ud07c \uc644\ubcbd\ud55c \ub274\uc2a4 \ud615\uc2dd\uc758 \ubcf4\ub3c4\uc790\ub8cc\ub97c \uc791\uc131\ud574 \uc804\ub2ec\ud558\uae30 \ubc14\uc058\ub2e4. \ud2b9\ud788, \uc0bc\uc131\uc804\uc790 \uac19\uc740 \ub300\uae30\uc5c5\uc774 \ubc1c\ud45c\ud558\ub294 \ubcf4\ub3c4\uc790\ub8cc \uc218\uc900\uc740 \ub0b4\uc6a9\uc744 \uadf8\ub300\ub85c \uae30\uc0ac\ud654\ud574\ub3c4 \ub420 \ub9cc\ud07c \uc644\ubcbd\ud55c \uae30\uc0ac\uccb4 \ubb38\uc7a5\uc73c\ub85c \uc791\uc131\ub3fc\uc788\ub2e4.<\/p>\n

\ud64d\ubcf4\uc5c5\uacc4\uc5d0\ub294 1970\ub144\ub300\uc5d0 \ubbf8\uad6d\uc5d0\uc11c \ub808\uc628 \uc2dc\uac08(Leon Sigal)\uc774\ub77c\ub294 \ud559\uc790\uac00 \ubc1c\ud45c\ud55c \uc720\uba85\ud55c \uc5f0\uad6c \ubcf4\uace0\uc11c\uac00 \uc788\ub2e4. \uadf8 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \u2018\ub274\uc695 \ud0c0\uc784\uc2a4\u2019\uc640\u2018\uc6cc\uc2f1\ud134 \ud3ec\uc2a4\ud2b8\u2019\uc5d0 \ub098\uc628 \uae30\uc0ac \uac00\uc6b4\ub370 60% \uac00\ub7c9\uc774 \ubcf4\ub3c4\uc790\ub8cc \uc81c\uacf5 \ub4f1 \ud64d\ubcf4 \ud65c\ub3d9\uc744 \ud1b5\ud574 \ub098\uc628\ub2e4\uace0 \uac83\uc774\ub77c\ub294 \uacb0\uacfc\uac00 \uc801\ud600\uc788\ub2e4. \u2018\ub274\uc695 \ud0c0\uc784\uc2a4\u2019\uc640\u2018\uc6cc\uc2f1\ud134 \ud3ec\uc2a4\ud2b8\u2019\ub294 \ucd5c\uace0\uc758 \uace0\uae09\uc2e0\ubb38 \uc774\uc5b4\uc11c \ubcf4\ub3c4\uc790\ub8cc \uc758\uc874\ub3c4\uac00 \ub192\uc9c0 \uc54a\uc740 \ud3b8\uc778 \ub370\ub3c4 \uc774 \uc815\ub3c4\uba74 \ub9e4\uc6b0 \ub192\uc740 \uc218\uce58\ub2e4.<\/p>\n

\ub610\ud55c 1980\ub144\ub300\uc5d0\ub294 \ucf5c\ub86c\ube44\uc544 \uc800\ub110\ub9ac\uc998 \ub9ac\ubdf0(Columbia Journalism Review)<\/a>\uac00 \uba87\uba87\uc758 \uc8fc\uc694 \uc2e0\ubb38\uc0ac \ub97c \uc870\uc0ac\ud55c \uacb0\uacfc\ub97c \ubc1c\ud45c\ud588\ub294\ub370, 45%\uc758 \uae30\uc0ac\uac00 \ubcf4\ub3c4\uc790\ub8cc\ub97c \uadf8\ub300\ub85c \uc778\uc6a9\ud558\uac70\ub098 \uc0b4\uc9dd \ubcc0\ud615\ud574 \uc791\uc131\ub418\uc5c8\ub2e4\uace0 \ubc1d\ud614\ub2e4.<\/p>\n

1999\ub144\ub3c4\uc5d0\ub294 PR \uc704\ud06c\uac00 \uc124\ubb38\uc870\uc0ac\ub97c \uc9c4\ud589\ud55c \uacb0\uacfc 60%\uc758 \uae30\uc790\ub4e4\uc774 \u2018\ub9e4\ubc88\u2019 \ud639\uc740 \u2018\uc790\uc8fc\u2019 \ubcf4\ub3c4\uc790\ub8cc\ub97c \ud65c\uc6a9\ud558\uace0 \uc788\ub2e4\uace0 \ub098\ud0c0\ub0ac\uc73c\uba70, \uc751\ub2f5\uc790\ub4e4\uc758 3\ubd84\uc758 1\uc774 \uc2dc\uac04\uc774 \uc9c0\ub0a0\uc218\ub85d \ub354\uc6b1 \ubcf4\ub3c4\uc790\ub8cc\uc5d0\uc11c \uc5bb\ub294 \uc815\ubcf4\uc5d0 \uc758\uc874\ud558\uac8c\ub41c\ub2e4\uace0 \ubc1d\ud614\ub2e4.<\/p>\n

\uc774\uc640 \ub354\ubd88\uc5b4 \ub274\uc695\uc8fc\uc758 Jericho Promotions\uac00 \uc804\uc138\uacc4 \uae30\uc790\ub4e4\uc5d0\uac8c \uc124\ubb38\uc744 \uc694\uccad\ud55c \uacb0\uacfc, \uc751\ub2f5\ud55c \uae30\uc790\ub4e4\uc758 38%\uac00 \uc791\uc131\ud558\ub294 \uae30\uc0ac\uc758 \uc575\uae00\uacfc \ucee8\uc149\uc740 \ud64d\ubcf4\ub300\ud589\uc0ac\uc5d0\uc11c \ubc1b\ub294 \uc790\ub8cc\uc5d0\uc11c \uc808\ubc18 \uac00\ub7c9 \ub530\uc628\ub2e4\uace0 \ubc1d\ud614\ub2e4. \uadf8 \uc911 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c, \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8, \uc758\ub8cc \ubd80\ubb38 \uae30\uc790\ub4e4\uc758 \ubcf4\ub3c4\uc790\ub8cc \uc758\uc874\ub3c4\ub294 \ub354\uc6b1 \ub192\uc740 \uac83\uc73c\ub85c \ubc1d\ud600\uc84c\ub2e4.<\/p>\n

\uadf8 \ud6c4 \uc57d 20\ub144\uac04 \uc218\ub9ce\uc740 \uc5b8\ub860 \ud64d\ubcf4 \ub300\ud589\uc0ac \ubc0f \uc5f0\uad6c\uae30\uad00\ub4e4\uc774 \ubbf8\ub514\uc5b4\ubcc4, \uaddc\ubaa8\ubcc4 \ub9e4\uccb4\ub4e4\uc744 \uc870\uc0ac\ud55c \uacb0\uacfc, \uc9c1\uc811\uc801\uc774\ub4e0 \uac04\uc811\uc801\uc774\ub4e0 \uae30\uc0ac\uc758 35% \uc5d0\uc11c 75%\uac00 \ubcf4\ub3c4\uc790\ub8cc\uc5d0\uc11c \uc628\ub2e4\uace0 \ubc1d\ud600\uc84c\ub2e4.<\/p>\n

\uacbd\uc81c\uc9c0\ub098 \uc804\ubb38\uc9c0\ub294 \ubcf4\ub3c4\uc790\ub8cc \uc758\uc874\ub3c4\uac00 \ud6e8\uc52c \ub192\ub2e4. \ucf5c\ub7fc\ube44\uc544 \uc800\ub110\ub9ac\uc998 \ub9ac\ubdf0<\/a>\uac00 \uc6d4\uc2a4\ud2b8\ub9ac\ud2b8 \uc800\ub110\uc758 \ud558\ub8e8\uce58 \uae30\uc0ac\uc5d0 \ub300\ud558\uc5ec \ubd84\uc11d\ud55c \ubc14, \ud558\ub8e8\uc5d0 \uc2e4\ub9b0 \uae30\uc0ac \uac00\uc6b4\ub370 111\uac1c \uc989\u00a070%\ub294 \ubcf4\ub3c4\uc790\ub8cc\ub97c \ud3ec\ud568\ud55c \ud64d\ubcf4\uc758 \uacb0\uacfc\ub77c\uace0 \ud55c\ub2e4.\u00a0\uadf8\ub807\ub2e4\uba74 \ubcf4\ub3c4\uc790\ub8cc\ub97c \uc778\uc6a9\ud574 \ub9cc\ub4e0 \uc774\ub4e4 \uae30\uc0ac \uac00\uc6b4\ub370 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ub274\uc2a4\uac00 \uae30\uc790\ub4e4\uc758 \ub178\ub825\uc774 \ub4e4\uc5b4\uac04 \uac83\uc77c\uae4c? 70%\ub294 \ubcf4\ub3c4\uc790\ub8cc\ub97c \uadf8\ub300\ub85c \ubca0\ub07c\ub2e4\uc2dc\ud53c \ud55c \uac83\uc774\uc5c8\uace0, 30%\ub9cc\uc774 \ubcf4\ub3c4\uc790\ub8cc\uc5d0 \uc0c8\ub85c\uc6b4 \uc0ac\uc2e4\uc744 \uae30\uc790\uac00 \ucca8\uac00\ud55c \ub274\uc2a4\uc600\ub2e4.<\/p>\n

\uc2e0\ubb38\uc0ac \uac04\ubd80\ub4e4\uc740\u2018\ubcf4\ub3c4\uc790\ub8cc \ubca0\ub07c\uae30\u2019\uc5d0 \ub300\ud558\uc5ec \uac00\ub054\uc529 \uacbd\uc885\uc744 \uc6b8\ub9b0\ub2e4. \ubcf4\ub3c4\uc790\ub8cc\ub9cc \ubca0\ub07c\ub2c8\uae4c \uc2e0\ubb38\uc758 \ud2b9\uc9d5\uacfc \uac1c\uc131\uc774 \uc5c6\uc5b4\uc9c4\ub2e4\uace0 \ub098\ubb34\ub780\ub2e4. \uc774\ub7f0 \uc9c0\uc801\uc744 \ubc1b\uc73c\uba74 \uae30\uc790\ub4e4\uc740 \uc5ec\uae30 \uc800\uae30\uc5d0\uc11c \ub098\uc628 \ubcf4\ub3c4\uc790\ub8cc\ub97c \ubb36\uc5b4\uc11c \uc885\ud569\uc801\uc778 \uae30\uc0ac\ub97c \uc4f0\uac70\ub098 \ubcf4\ub3c4\uc790\ub8cc\ub97c \ud1a0\ub300\ub85c \uc880\ub354 \ubcf4\uc644 \ucde8\uc7ac\ub97c \ud574\uc11c \uae30\uc0ac\ub97c \uc791\uc131\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\ub2e4.<\/p>\n

\uc694\uc998\uc740 \uacfc\uac70\uc640 \ub2ec\ub9ac \uc0c8\ub85c\uc6b4 \uc0ac\uc2e4\uc744 \uce90\ub0bc \ub9cc\ud55c \uac83\uc774 \ubcc4\ub85c \uc5c6\uace0, \ubb34\uc791\uc815 \uce90\ub0b4\uace0 \ube44\ud310\ud558\ub294 \uc2e0\ubb38\uc744 \uc88b\uc544\ud558\ub294 \ub3c5\uc790\ub3c4 \uadf8\ub807\uac8c \ub9ce\uc9c0 \uc54a\ub2e4. \ubc1c\ud45c\ub418\ub294 \uc0dd\uc0dd\ud55c \ub274\uc2a4\uc778 \ubcf4\ub3c4\uc790\ub8cc\ub97c \ubb34\uc2dc\ud558\uace0 \uc77d\ud788\ub294 \uae30\uc0ac\ub97c \uc4f4\ub2e4\ub294 \uac83\uc740 \uc26c\uc6b4 \uc77c\uc774 \uc544\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7fc \uc774\uc81c \uae30\uc0ac\ud654\ub420 \ubcf4\ub3c4\uc790\ub8cc\ub97c \uc791\uc131\ud558\ub294 \uac83\uc774 \ud64d\ubcf4 \uc804\ubb38\uac00\uc758 \uc219\uc81c\ub2e4. \ud64d\ubcf4\uc131 \uc790\ub8cc\ubcf4\ub2e4\ub294 \uc815\ubcf4\uc131 \ubcf4\ub3c4\uc790\ub8cc\ub97c \uc791\uc131\ud574\uc57c \ud558\uace0, \uc88b\uc740 \ubcf4\ub3c4\uc790\ub8cc \uc81c\ubaa9\uc744 \uc120\ud0dd\ud574\uc57c \ud558\uace0(\ucc38\uace0: \uc88b\uc740 \ubcf4\ub3c4\uc790\ub8cc \uc81c\ubaa9 50\uc120)<\/a>\uc774\uace0, \ub610 \ucd5c\uadfc \ud2b8\ub80c\ub4dc \ubc0f \ud654\uc81c\uac70\ub9ac\uc640 \uc5f0\uad00\uc774 \uc788\uc5b4\uc57c \ud560 \uac83\uc774\ub2e4. \ub274\uc2a4\uc640\uc774\uc5b4 \ub274\uc2a4\ub8f8\uc758 \uc8fc\uc81c\ubcc4 \ubcf4\ub3c4\uc790\ub8cc \uc139\uc158<\/a>\uc744 \ucc38\uace0\ud574 \uc5b4\ub5a4 \uc774\uc288\uac00 \uc788\ub294\uc9c0, \uc5b4\ub5a4 \ud2b8\ub80c\ub4dc\uac00 \ub728\uace0 \uc788\ub294\uc9c0 \ud30c\uc545\ud574\ubcf4\ub294 \uac83\ub3c4 \uc88b\uc740 \ubc29\ubc95\uc774\ub2e4.<\/p>\n

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