{"id":2318,"date":"2014-02-03T13:19:49","date_gmt":"2014-02-03T04:19:49","guid":{"rendered":"http:\/\/blog.newswire.co.kr\/?p=2318"},"modified":"2017-11-16T15:57:39","modified_gmt":"2017-11-16T06:57:39","slug":"%ea%b8%80-%ec%9e%98-%ec%93%b0%eb%8a%94-10%ea%b0%80%ec%a7%80-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/blog.newswire.co.kr\/?p=2318","title":{"rendered":"\uae00 \uc798 \uc4f0\ub294 \ubc29\ubc95 10\uac00\uc9c0"},"content":{"rendered":"<p><a href=\"http:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2014\/02\/\ud06c\uae30\ubcc0\ud658_ogilvy.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2324\" data-permalink=\"https:\/\/blog.newswire.co.kr\/?attachment_id=2324\" data-orig-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2014\/02\/\ud06c\uae30\ubcc0\ud658_ogilvy.jpg\" data-orig-size=\"250,259\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\ud06c\uae30\ubcc0\ud658_ogilvy\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2014\/02\/\ud06c\uae30\ubcc0\ud658_ogilvy.jpg\" class=\"alignleft size-full wp-image-2324\" src=\"http:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2014\/02\/\ud06c\uae30\ubcc0\ud658_ogilvy.jpg\" alt=\"\ud06c\uae30\ubcc0\ud658_ogilvy\" width=\"250\" height=\"259\" \/><\/a>\u2018\uad11\uace0\uc758 \uc544\ubc84\uc9c0\u2019\ub85c \ubd88\ub9ac\ub294 \ub370\uc774\ube44\ub4dc \uc624\uae38\ube44(David Ogilvy, 1911~1999\ub144)\ub294 \ud64d\ubcf4, \ub9c8\ucf00\ud305, \uad11\uace0 \uc804\ubb38\uac00\ub77c\uba74 \uaf2d \uae30\uc5b5\ud574\uc57c \ud560 \uc0ac\ub78c\uc774\ub2e4. \uadf8\ub294 \uad11\uace0\uc5d0 \uc18c\ube44\uc790 \ub9ac\uc11c\uce58 \uac1c\ub150\uc744 \ub3c4\uc785\ud588\uace0, \uc138\uacc4\uc801\uc778 \uad11\uace0\ud68c\uc0ac\ub97c \uc124\ub9bd\ud574 \uc774\ub97c \uc2e4\ucc9c\ud55c \uc778\ubb3c\uc774\ub2e4.<\/p>\n<p>\uc624\uae38\ube44\ub294 \uc601\uad6d\uc5d0\uc11c \ud0dc\uc5b4\ub098 \uc625\uc2a4\ud37c\ub4dc\ub300\uc5d0 \uc785\ud559\ud588\uc73c\ub098 \uc6b0\uc6b8\uc99d\uc73c\ub85c \ud559\uc5c5\uc5d0 \ubd80\uc9c4, \ud1f4\ud559 \ub2f9\ud588\ub2e4. \ub18d\ubd80, \uc694\ub9ac\uc0ac\ub97c \uc804\uc804\ud55c \uadf8\ub294 \uc624\ube10 \uc678\ud310\uc6d0\uc73c\ub85c \uc77c\ud558\ub2e4 \uad11\uace0\uc5d0 \uad00\uc2ec\uc744 \uac16\uac8c \ub41c\ub2e4. \uc624\ud508 \ud310\ub9e4\ub97c \ub298\ub9ac\ub824\uace0 \uc138\uc77c\uc988 \uac00\uc774\ub4dc\ubd81\uc744 \ub9cc\ub4e4\uc5c8\ub294\ub370 \uc774\ub97c \ubcf8 \uad11\uace0\ub300\ud589\uc0ac \ub9c8\ub354 \uc564 \ud06c\ub85c\ub354\uac00 \uadf8\ub97c \ucc44\uc6a9\ud574 \uad11\uace0\uc5d0 \uc785\ubb38\ud588\ub2e4.<\/p>\n<p>\ubbf8\uad6d\uc5d0 \uc774\ubbfc\ud55c \uadf8\ub294 1948\ub144 \ub274\uc695\uc5d0\uc11c \uad11\uace0\ub300\ud589\uc0ac\ub97c \uc124\ub9bd\ud588\uace0 1965\ub144\uc5d0\ub294 \uc790\uc2e0\uc744 \uace0\uc6a9\ud55c \ub9e4\ub354 \uc564 \ud06c\ub85c\ub354\ub97c \uc778\uc218\ud588\ub2e4. \uc774\ub807\uac8c \ud574\uc11c \ub9cc\ub4e4\uc5b4\uc9c4 \uc624\uae38\ube44 \uc564 \ub9e4\ub354\ub294 \uc624\ub298\ub0a0 100\uc5ec\uac1c\uad6d\uc5d0 \uc9c0\uc0ac\ub97c \ub454 \ub2e4\uad6d\uc801 \uad11\uace0\ud68c\uc0ac\uac00 \ub418\uc5c8\ub2e4.<\/p>\n<p>\uc624\uae38\ube44 \uc564 \ub9e4\ub354\ub294 \uc624\uae38\ube44\uac00 \uc138\uc6b4 \uc6d0\uce59 \uc989 \u201c\uad11\uace0\uc758 \uae30\ub2a5\uc740 \ud310\ub9e4\uc774\uace0 \uc131\uacf5\uc801\uc778 \uad11\uace0\ub294 \uadf8 \uc0c1\ud488\uc758 \uc18c\ube44\uc790\uc5d0 \ub300\ud55c \uc815\ubcf4\uc5d0 \uae30\ucd08\ud574\uc57c \ud55c\ub2e4\u201d\ub294 \uac1c\ub150\uc744 \uae30\ubc18\uc73c\ub85c \uc6b4\uc601\ub418\uace0 \uc788\ub2e4. \uc624\uae38\ube44\ub294 \uc740\ud1f4 \ud6c4 1983\ub144 \uc790\uc2e0\uc758 \ub300\ud45c \uc800\uc11c <a href=\"http:\/\/www.yes24.com\/24\/goods\/1376852?scode=032&amp;OzSrank=1\">\uad11\uace0 \ubd88\ubcc0\uc758 \ubc95\uce59<\/a>\uc744 \uc800\uc220\ud588\ub2e4.<\/p>\n<p>\uc774 \ucc45\uc744 \ud0c8\uace0\ud558\uae30 \uc9c1\uc804 1982\ub144 \uc624\uae38\ube44\ub294 \ud68c\uc0ac\uc758 \uc9c1\uc6d0\ub4e4\uc5d0\uac8c \u2018\uc5b4\ub5bb\uac8c \uc4f8 \uac83\uc778\uac00?(How to Write)\u201d\uc5d0 \ub300\ud55c \ub0b4\ubd80 \uba54\ubaa8\ub97c \ubcf4\ub0c8\uace0 \uc774 \uba54\ubaa8\uac00 \ub098\uc911\uc5d0 \ubc1c\uacac\ub3fc \uc54c\ub824\uc9c0\uac8c \ub410\ub2e4.<\/p>\n<p><strong>\uc5b4\ub5bb\uac8c \uc4f8 \uac83\uc778\uac00?<\/strong><\/p>\n<p>1. \ub85c\ub9cc-\ub77c\ud30c\uc5d8\uc2a8\uc774 \uc4f4 \uae00\uc4f0\uae30 \ucc45(Writing That Works)\ub97c \uc77d\uc5b4\ub77c. \uc138 \ubc88\uc744 \ubd10\ub77c.<br \/>\n2. \ub9d0\ud558\ub294 \uac83\ucc98\ub7fc \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc368\ub77c.<br \/>\n3. \ub2e8\uc5b4, \ubb38\uc7a5, \ubb38\ub2e8\uc740 \uc9e7\uc544\uc57c \ud55c\ub2e4.<br \/>\n4. \uc804\ubb38\uc6a9\uc5b4\ub97c \uc4f0\uc9c0 \ub9d0\uc544\ub77c. \uc804\ubb38\uc6a9\uc5b4\ub294 \ud5c8\uc138\uc758 \uc99d\uac70\uc77c \ubfd0\uc774\ub2e4.<br \/>\n5. \uc5b4\ub5a4 \uc8fc\uc81c\uc774\ub4e0 2 \ud398\uc774\uc9c0 \uc774\uc0c1 \uc4f0\uc9c0 \ub9d0\uc544\ub77c.<br \/>\n6. \uc778\uc6a9\ubb38\uc744 \uaf3c\uaf3c\ud788 \uc810\uac80\ud558\ub77c.<br \/>\n7. \ud3b8\uc9c0\ub098 \uba54\ubaa8\ub294 \uc790\uc2e0\uc774 \uc4f4 \ubc14\ub85c \uadf8 \ub0a0\uc5d0 \ubcf4\ub0b4\uc9c0 \ub9d0\uc544\ub77c. \ub2e4\uc74c\ub0a0 \uc544\uce68 \ud070 \uc18c\ub9ac\ub85c \uc77d\uc5b4\ubcf4\uace0 \uc218\uc815\ud558\ub77c.<br \/>\n8. \ub9cc\uc77c \uc911\uc694\ud55c \uac83\uc774\ub77c\uba74 \ub3d9\ub8cc\uc5d0\uac8c \ubd80\ud0c1\ud574 \uace0\uccd0\ub2ec\ub77c\uace0 \ud574\ub77c.<br \/>\n9. \ud3b8\uc9c0\ub098 \uba54\ubaa8\ub97c \ubcf4\ub0b4\uae30 \uc804\uc5d0, \ub2f9\uc2e0\uc740 \uc218\uc2e0\uc778\uc774 \ubb34\uc5c7\uc744 \ud558\uae30\ub97c \uc6d0\ud558\ub294\uc9c0\ub97c \ubd84\uba85\ud788 \ud45c\ud604\ud588\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uc544\ub77c.<br \/>\n10. \ud589\ub3d9\uc744 \uc6d0\ud558\uac70\ub4e0, \uc4f0\uc9c0 \ub9d0\uc544\ub77c. \uc9c1\uc811 \uac00\uc11c \uadf8 \uc0ac\ub78c\uc5d0\uac8c \ub2f9\uc2e0\uc774 \uc6d0\ud558\ub294 \uac83\uc744 \ub9d0\ud558\ub77c.<\/p>\n<p>\uc774 \ub0b4\uc6a9\uc740 \ubcf4\ub3c4\uc790\ub8cc, \ud68c\uc0ac \uc18c\uac1c\uc11c, \uc81c\ud488 \uc18c\uac1c\uc11c\ub97c \uc791\uc131\ud558\ub294\ub370\ub3c4 \ub3c4\uc6c0\uc774 \ub41c\ub2e4. \ucc38\uace0\ub85c <a href=\"http:\/\/www.newswire.co.kr\">\ub274\uc2a4\uc640\uc774\uc5b4<\/a>\uc758 \ubcf4\ub3c4\uc790\ub8cc \uc791\uc131\ubc95 (<a href=\"http:\/\/www.newswire.co.kr\/?ed=4 \">http:\/\/www.newswire.co.kr\/?ed=4 <\/a>)\uacfc \ube44\uad50\ud574 \ubcf4\uc544\ub77c.<\/p>\n<p>\uc624\uae38\ube44 \uc564 \ub9e4\ub354\ub294 1982\ub144 \ud55c\uad6d\uc5d0 \uc9c0\uc0ac\uac00 \uc124\ub9bd\ub41c \ud6c4 2006\ub144 \uae08\uac15\uae30\ud68d\uacfc \ud569\ubcd1\ud574 <a href=\"http:\/\/www.diamondogilvygroup.com\">\uae08\uac15\uc624\uae38\ube44\uadf8\ub8f9<\/a>\uc774 \ub418\uc5c8\ub2e4.<\/p>\n<div class=\"nw_banner\">\n<div class=\"inner\">\uc774 \ube14\ub85c\uadf8\ub294 \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec \uc11c\ube44\uc2a4 \ub274\uc2a4\uc640\uc774\uc5b4(<a href=\"http:\/\/www.newswire.co.kr\/\">www.newswire.co.kr<\/a>)\uac00 \ud64d\ubcf4, \ub9c8\ucf00\ud305, PR\uc804\ubb38\uac00 \uc5d0\uac8c \uc81c\uacf5\ud558\ub294 \uc815\ubcf4\uc785\ub2c8\ub2e4. <a href=\"http:\/\/www.newswire.co.kr\/\">\ub274\uc2a4\uc640\uc774\uc5b4<\/a>\uc5d0 <a href=\"https:\/\/www.newswire.co.kr\/member\/member_join.php\">\ud68c\uc6d0 \uac00\uc785<\/a>\uc744 \ud558\uba74 \ube14\ub85c\uadf8\uc758 \uae00\uc744 \ub9e4\uc8fc \ubc1b\uc544\ubcfc \uc218 \uc788\uace0, \uc628\ub77c\uc778 \uc73c\ub85c \ub274\uc2a4\uc640\uc774\uc5b4\uc5d0 \ubcf4\ub3c4\uc790\ub8cc \ub4f1\ub85d\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a class=\"act\" href=\"https:\/\/www.newswire.co.kr\/member\/member_join.php\">\uac00\uc785\ud558\uae30 &gt;<\/a><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018\uad11\uace0\uc758 \uc544\ubc84\uc9c0\u2019\ub85c \ubd88\ub9ac\ub294 \ub370\uc774\ube44\ub4dc \uc624\uae38\ube44(David Ogilvy, 1911~1999\ub144)\ub294 \ud64d\ubcf4, \ub9c8\ucf00\ud305, \uad11\uace0 \uc804\ubb38\uac00\ub77c\uba74 \uaf2d \uae30\uc5b5\ud574\uc57c \ud560 \uc0ac\ub78c\uc774\ub2e4. \uadf8\ub294 \uad11\uace0\uc5d0 \uc18c\ube44\uc790 \ub9ac\uc11c\uce58 \uac1c\ub150\uc744 \ub3c4\uc785\ud588\uace0, \uc138\uacc4\uc801\uc778 \uad11\uace0\ud68c\uc0ac\ub97c \uc124\ub9bd\ud574 \uc774\ub97c \uc2e4\ucc9c\ud55c \uc778\ubb3c\uc774\ub2e4. \uc624\uae38\ube44\ub294 \uc601\uad6d\uc5d0\uc11c \ud0dc\uc5b4\ub098 \uc625\uc2a4\ud37c\ub4dc\ub300\uc5d0 \uc785\ud559\ud588\uc73c\ub098 \uc6b0\uc6b8\uc99d\uc73c\ub85c \ud559\uc5c5\uc5d0 \ubd80\uc9c4, \ud1f4\ud559 \ub2f9\ud588\ub2e4. \ub18d\ubd80, \uc694\ub9ac\uc0ac\ub97c \uc804\uc804\ud55c \uadf8\ub294 \uc624\ube10 \uc678\ud310\uc6d0\uc73c\ub85c \uc77c\ud558\ub2e4 \uad11\uace0\uc5d0 \uad00\uc2ec\uc744 \uac16\uac8c \ub41c\ub2e4. \uc624\ud508 \ud310\ub9e4\ub97c \ub298\ub9ac\ub824\uace0 \uc138\uc77c\uc988 \uac00\uc774\ub4dc\ubd81\uc744 \ub9cc\ub4e4\uc5c8\ub294\ub370 \uc774\ub97c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[88,194,292,380,426,705,811,1043],"class_list":["post-2318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-writing-press-releases","tag-ogilvy","tag-194","tag-292","tag-380","tag-426","tag-705","tag-811","tag-1043"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\uae00 \uc798 \uc4f0\ub294 \ubc29\ubc95 10\uac00\uc9c0 - \ud64d\ubcf4\uc758 \ubaa8\ub4e0 \uac83<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.newswire.co.kr\/?p=2318\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uae00 \uc798 \uc4f0\ub294 \ubc29\ubc95 10\uac00\uc9c0 - \ud64d\ubcf4\uc758 \ubaa8\ub4e0 \uac83\" \/>\n<meta property=\"og:description\" content=\"\u2018\uad11\uace0\uc758 \uc544\ubc84\uc9c0\u2019\ub85c \ubd88\ub9ac\ub294 \ub370\uc774\ube44\ub4dc \uc624\uae38\ube44(David Ogilvy, 1911~1999\ub144)\ub294 \ud64d\ubcf4, \ub9c8\ucf00\ud305, \uad11\uace0 \uc804\ubb38\uac00\ub77c\uba74 \uaf2d \uae30\uc5b5\ud574\uc57c \ud560 \uc0ac\ub78c\uc774\ub2e4. \uadf8\ub294 \uad11\uace0\uc5d0 \uc18c\ube44\uc790 \ub9ac\uc11c\uce58 \uac1c\ub150\uc744 \ub3c4\uc785\ud588\uace0, \uc138\uacc4\uc801\uc778 \uad11\uace0\ud68c\uc0ac\ub97c \uc124\ub9bd\ud574 \uc774\ub97c \uc2e4\ucc9c\ud55c \uc778\ubb3c\uc774\ub2e4. \uc624\uae38\ube44\ub294 \uc601\uad6d\uc5d0\uc11c \ud0dc\uc5b4\ub098 \uc625\uc2a4\ud37c\ub4dc\ub300\uc5d0 \uc785\ud559\ud588\uc73c\ub098 \uc6b0\uc6b8\uc99d\uc73c\ub85c 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content=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2014\/02\/\ud06c\uae30\ubcc0\ud658_ogilvy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"259\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\ub274\uc2a4\uc640\uc774\uc5b4\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/korea_newswire\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" content=\"\ub274\uc2a4\uc640\uc774\uc5b4\" \/>\n<script type=\"application\/ld+json\" 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