{"id":2816,"date":"2014-09-02T17:26:22","date_gmt":"2014-09-02T08:26:22","guid":{"rendered":"http:\/\/blog.newswire.co.kr\/?p=2816"},"modified":"2018-07-12T15:40:49","modified_gmt":"2018-07-12T06:40:49","slug":"%ea%b4%91%ea%b3%a0%ec%99%80-%ed%99%8d%eb%b3%b4%ec%9d%98-5%ea%b0%80%ec%a7%80-%ea%b8%b0%eb%b3%b8%ec%a0%81-%ec%b0%a8%ec%9d%b4%ec%a0%90","status":"publish","type":"post","link":"https:\/\/blog.newswire.co.kr\/?p=2816","title":{"rendered":"\uad11\uace0\uc640 \ud64d\ubcf4\uc758 5\uac00\uc9c0 \uae30\ubcf8\uc801 \ucc28\uc774"},"content":{"rendered":"<p><a href=\"http:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2014\/09\/\ud06c\uae30\ubcc0\ud658_al-ries-2.jpg\"><img data-attachment-id=\"2818\" data-permalink=\"https:\/\/blog.newswire.co.kr\/?attachment_id=2818\" data-orig-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2014\/09\/\ud06c\uae30\ubcc0\ud658_al-ries-2.jpg\" data-orig-size=\"300,427\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\uc54c \ub9ac\uc2a4\" data-image-description=\"\" data-medium-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2014\/09\/\ud06c\uae30\ubcc0\ud658_al-ries-2-211x300.jpg\" data-large-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2014\/09\/\ud06c\uae30\ubcc0\ud658_al-ries-2.jpg\" loading=\"lazy\" class=\"alignleft size-full wp-image-2818\" src=\"http:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2014\/09\/\ud06c\uae30\ubcc0\ud658_al-ries-2.jpg\" alt=\"\uc54c \ub9ac\uc2a4\" width=\"300\" height=\"427\" data-wp-pid=\"2818\" srcset=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2014\/09\/\ud06c\uae30\ubcc0\ud658_al-ries-2.jpg 300w, https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2014\/09\/\ud06c\uae30\ubcc0\ud658_al-ries-2-211x300.jpg 211w, https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2014\/09\/\ud06c\uae30\ubcc0\ud658_al-ries-2-295x420.jpg 295w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>\uad11\uace0(Advertising)\uc640 \ud64d\ubcf4(Publicity)\ub294 \ub9c8\ucf00\ud305\uc758 \uc30d\ub450\ub9c8\ucc28\uc774\ub2e4. \ud558\uc9c0\ub9cc \uc791\ub3d9\ubc29\uc2dd, \ube44\uc6a9, \uae30\ub300\ud6a8\uacfc \ub4f1 \uc5ec\ub7ec \uc810\uc5d0\uc11c \ud070 \ucc28\uc774\uac00 \uc788\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub9ce\uc740 \uae30\uc5c5\uc778\uc774 \uad11\uace0\uc640 \ud64d\ubcf4\uc758 \ucc28\uc774\ub97c \uc798 \uc774\ud574\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>\uadf8 \ucc28\uc774\uc810\uc774 \ubb34\uc5c7\uc778\uc9c0 \ud655\uc2e4\ud788 \uc548\ub2e4\uba74 \ub450 \uac00\uc9c0 \ub9c8\ucf00\ud305 \ubc29\ubc95\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc774\uc6a9\ud558\uace0 \uc2dc\ub108\uc9c0\ub97c \ub0bc \uc218 \uc788\ub2e4.<\/p>\n<p>\ub9c8\ucf00\ud305\uc758 \ubc14\uc774\ube14\ub85c \ubd88\ub9ac\ub294<a href=\"http:\/\/www.yes24.com\/24\/Goods\/2302353?Acode=101\"> \u2018\ud3ec\uc9c0\uc154\ub2dd: \ub9c8\uc74c\uc744 \uc5bb\uae30 \uc704\ud55c \uc804\ud22c\u2019(Positioning: The Battle for Your Mind)<\/a>\uc5d0\uc11c \uc800\uc790 \uc54c \ub9ac\uc2a4(\uc0ac\uc9c4)\ub294 \u201c\ub300\ubd80\ubd84\uc758 \ud68c\uc0ac\ub294 \uc5b8\ub860 \ubcf4\ub3c4\uc640 \ud64d\ubcf4\ub97c \ud1b5\ud574\uc11c \uc778\uc9c0\ub3c4\uc640 \uc2e0\ub8b0\uac10\uc744 \ud655\ubcf4\ud558\uae30 \uc804\uae4c\uc9c0\ub294 \uad11\uace0\uc5d0 \ub3c8\uc744 \ub0ad\ube44\ud574\uc11c\ub294 \uc548 \ub41c\ub2e4\u201d\uace0 \uac15\uc870\ud55c\ub2e4.<\/p>\n<p>\uad11\uace0\uc640 \ud64d\ubcf4\uc758 \ucc28\uc774\uc810\uc5d0 \ub300\ud574 \uc0dd\uac01\ud574 \ubcf4\uc790.<\/p>\n<p><strong>1. \ube44\uc6a9<\/strong><\/p>\n<p>\uad11\uace0\ub294 \uc2e0\ubb38 \uc7a1\uc9c0 \ubc29\uc1a1\uc758 \uc9c0\uba74\uc774\ub098 \uc2dc\uac04\uc744 \ub3c8\uc744 \uc8fc\uace0 \uc0ac\ub294 \uac83\uc774\ub2e4. \uad11\uace0\uc758 \ud06c\uae30, \ud074\ub9ad\uc218, \ub178\ucd9c\ub7c9\uc774 \uc9c0\ubd88\ud558\ub294 \ub3c8\uc758 \ud06c\uae30\ub85c \uacb0\uc815\ub41c\ub2e4. \ubc18\uba74 \ud64d\ubcf4\ub294 \uc2e0\uc81c\ud488\uc774\ub098 \ud589\uc0ac\uac00 \uc788\uc744 \ub54c \uae30\uc790\uc5d0\uac8c<a href=\"http:\/\/www.newswire.co.kr\/?ed=51\"> \ubcf4\ub3c4\uc790\ub8cc(press release)<\/a>\ub97c \ubcf4\ub0b4 \ubcf4\ub3c4\ub97c \uc758\ub8b0\ud558\uace0 \uadf8 \uacb0\uacfc\uc5d0 \ub300\ud574 \ub3c8\uc744 \uc9c0\ubd88\ud558\uc9c0 \uc54a\ub294\ub2e4.<\/p>\n<p>\ubbf8\ub514\uc5b4\uc640 \uae30\uc790\ub294 \ub3c5\uc790\uc640 \uc5c5\uacc4 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ud765\ubbf8 \uc788\ub294 \ub274\uc2a4 \uac70\ub9ac\uc640 \uc720\uc6a9\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub824\uace0 \ub178\ub825\ud55c\ub2e4. \ubcf4\ub3c4\uc790\ub8cc\ub098 \ud589\uc0ac\uac00 \ub3c5\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\ub9cc\ud55c \uc0c8\ub85c\uc6b4 \uc0ac\uc2e4\uc774\ub098 \ub274\uc2a4 \uac00\uce58\uac00 \uc788\uc5b4\uc57c \ubcf4\ub3c4\uac00 \ub418\ubbc0\ub85c \ubcf4\uc7a5\uc774\ub780 \uc5c6\ub2e4. \ub274\uc2a4\uac00 \uc544\ub2cc \uad11\uace0\uc131 \ub0b4\uc6a9\uc774\ub098 \ud504\ub85c\ubaa8\uc158\uc740 \uc5b8\ub860\uc0ac\uc5d0 \uc758\ud574 \uac78\ub7ec\uc9c0\ubbc0\ub85c \ubcf4\ub3c4\ub418\uae30 \uc5b4\ub835\ub2e4.<\/p>\n<p>\ubcf4\ud1b5 \uc0ac\ub78c\ub4e4\uc740 \uc5b8\ub860\uc774 \ubcf4\ub3c4\ud55c \ub0b4\uc6a9\uc774 \uc5b4\ub5bb\uac8c \ud574\uc11c \ubcf4\ub3c4\uac00 \ub418\ub294\uc9c0 \uc798 \ubaa8\ub978\ub2e4. \ubaa8\ub4e0 \uae30\uc0ac\ub294 \uae30\uc790\ub4e4\uc774 \ucde8\uc7ac\ub97c \ud574\uc11c \ubcf4\ub3c4\ub418\ub294 \uac83\uc73c\ub85c \uc0dd\uac01\ud55c\ub2e4. \uc2e4\uc81c\ub85c\ub294 \uc2e0\ubb38\uc5d0 \ub098\uc624\ub294 <a href=\"http:\/\/blog.newswire.co.kr\/?p=1951\">\uae30\uc0ac\uc758 60% \uc774\uc0c1\uc774 \ubcf4\ub3c4\uc790\ub8cc\ub97c \uc778\uc6a9<\/a>\ud574 \uc0dd\uc0b0\ub41c\ub2e4. \ub9cc\uc77c \ub2f9\uc2e0\uc774 \ud765\ubbf8\ub97c \uac00\uc9c8\ub9cc\ud55c \uc0c8\ub85c\uc6b4 \uc11c\ube44\uc2a4\ub098 \uc81c\ud488\uc744 \uac16\uace0 \uc788\ub2e4\uba74 \ubcf4\ub3c4\uc790\ub8cc\ub97c \uc368\uc11c \uae30\uc790\uc5d0\uac8c \ubc30\ud3ec\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud558\ub294 \uac83\uc774 \uc88b\ub2e4.<\/p>\n<p><strong>2. \uc2e0\ub8b0\uc131<\/strong><\/p>\n<p>\ubbf8\uad6d \ucee8\uc124\ud305\ud68c\uc0ac\uc778 \uc70c\ub4dc\ub9b0\uadf8\ub8f9\uc774 18\uc138 \uc774\uc0c1\uc758 \uc131\uc778\uc744 \ub300\uc0c1\uc73c\ub85c \uc870\uc0ac\ud55c\ub370 \ub530\ub974\uba74 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc120\ud0dd\ud560 \ub54c \ub274\uc2a4 \uae30\uc0ac\uc758 \uc601\ud5a5\uc744 \ubc1b\uc558\ub2e4\ub294 \uc0ac\ub78c\uc740 28%\uc600\uc9c0\ub9cc, \uad11\uace0\uc758 \uc601\ud5a5\uc744 \ubc1b\uc558\ub2e4\ub294 \uc0ac\ub78c\uc740 8%\uc5d0 \ubd88\uacfc\ud588\ub2e4. \ub098\uba38\uc9c0 \uc0ac\ub78c\ub4e4\uc740 \uae30\uc0ac, \uad11\uace0 \uc5b4\ub290 \uac83\uc5d0\ub3c4 \uc601\ud5a5\uc744 \ubc1b\uc9c0 \uc54a\uc558\ub2e4\uace0 \uc751\ub2f5\ud588\ub2e4.<\/p>\n<p>\uad11\uace0\ub294 \ub300\uac00\ub97c \uc9c0\ubd88\ud558\uba74 \uc5bc\ub9c8\ub4e0\uc9c0 \uc0b4 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \ub300\uc911\uc758 \uc2e0\ub8b0\ub97c \ubc1b\uae30 \uc5b4\ub835\ub2e4. \ubc18\uba74 \uc5b8\ub860\uc5d0 \ubcf4\ub3c4\ub41c \ub274\uc2a4\ub294 \uc5b8\ub860\uc778\uc758 \uac80\uc99d\uacfc \ucde8\uc7ac\ub97c \uac70\uccd0 \ub098\uc628 \uac83\uc774\ubbc0\ub85c \ub300\uc911\uc774 \uc2e0\ub8b0\ud55c\ub2e4. \uadf8\ub798\uc11c \uc77c\ubd80 \uad11\uace0\ub294 \ub9c8\uce58 \uae30\uc0ac\uc778 \uac83\ucc98\ub7fc \uc704\uc7a5\uc744 \ud558\uae30\ub3c4 \ud55c\ub2e4.<\/p>\n<p>\uc694\uc998 \uc77c\ubd80 \uc2e0\ubb38\uc774 \ub3c8\uc744 \ubc1b\uace0 \uae30\uc0ac\ub97c \ub0b4\uc8fc\ub294 \ubb34\uae30\uba85\uc758 \uad11\uace0\uae30\uc0ac\uac00 \uc131\ud589\ud558\uace0 \uc788\ub2e4. \uc774\ub7f0 \uae30\uc0ac\ub294 \uae30\uc790\uac00 \uc544\ub2c8\ub77c \uad11\uace0\ub2f4\ub2f9\uc790\uac00 \uc368\uc8fc\ub294 \uac83\uc774\ubbc0\ub85c \uae30\uc790\uc640\uc758 \uad00\uacc4\uac00 \ud615\uc131\ub418\uc9c0 \uc54a\ub294\ub2e4. \uc624\ud788\ub824 \uadf8 \ub9e4\uccb4\uc758 \uae30\uc790\ub294 \ub3c8\uc744 \uc8fc\uace0 \uad11\uace0\uae30\uc0ac\ub97c \ub0b8 \uae30\uc5c5\uc744 \ubd88\uc2e0\ud558\uac8c \ub41c\ub2e4.<\/p>\n<p>\uc5b8\ub860\uc758 \ubcf4\ub3c4\ub294 \uc2e0\ub8b0\uc131\uc774 \ub192\uc774 \ub54c\ubb38\uc5d0 \uace0\uac1d, \ud22c\uc790\uc790, \uc804\ubb38\uac00 \uc9d1\ub2e8, \uc624\ud53c\ub2c8\uc5b8 \ub9ac\ub354, \uc9c0\uc5ed\uc0ac\ud68c, \uac70\ub798\ucc98, \ub3d9\uc885\uc5c5\uacc4, \uc815\ubd80\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ucee4\ub2e4\ub780 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4. \ub610\ud55c \uc5b8\ub860 \ubcf4\ub3c4\ub294 \uc0ac\ub0b4 \uc870\uc9c1\uc758 \ud65c\uc131\ud654, \uc7ac\ubb34 \ud6a8\uacfc, \ub9c8\ucf00\ud305 \ud6a8\uacfc, \ub9ac\ud06c\ub8e8\ud305 \ud6a8\uacfc\uac00 \uc788\ub2e4.<\/p>\n<p>\uc885\uc5c5\uc6d0\uc740 \uc0ac\ub0b4 \uc870\ud68c\uc5d0\uc11c \uc0ac\uc7a5\uc774 \ud55c \uc598\uae30\ubcf4\ub2e4 \uc5b8\ub860\uc5d0 \ub098\uc624\uba74 \ud6e8\uc52c \ub354 \ud070 \uad00\uc2ec\uc744 \uac16\ub294\ub2e4. \uc5b8\ub860\uc758 \ubcf4\ub3c4\ub294 \uc0ac\ub0b4 \uc870\uc9c1\uc758 \ud65c\uc131\ud654\uc640 \uc885\uc5c5\uc6d0\uc758 \uc0ac\uae30 \uc559\uc591\uc5d0\ub3c4 \uae30\uc5ec\ud55c\ub2e4. \uc5b8\ub860\uc5d0 \uc790\uc8fc \uc624\ub974\ub0b4\ub9ac\ub294 \uae30\uc5c5\uc740 \uc88b\uc740 \uc778\uc7ac\ub97c \ud655\ubcf4\ud558\ub294\ub370\ub3c4 \uc720\ub9ac\ud558\ub2e4. \uc694\uc998 \ucde8\uc5c5\uc790\ub294 \uc5bc\ub9c8\ub098 \uc2e0\ubb38\uc5d0 \ubcf4\ub3c4\ub418\uc5c8\ub294\ub0d0\ub97c \uae30\uc5c5 \uc120\ud0dd\uc758 \ud55c\uac00\uc9c0 \uae30\uc900\uc73c\ub85c \uc0dd\uac01\ud558\uace0 \uc788\ub2e4. \ub610\ud55c \uc5b8\ub860\uc5d0 \ubcf4\ub3c4\ub418\uba74 \uae30\uc5c5\uc758 \uc9c0\uba85\ub3c4\uc640 \uc2e0\ub8b0\ub3c4\uac00 \uc62c\ub77c\uac00\ubbc0\ub85c \uc8fc\uac00\uac00 \uc624\ub974\uace0, \uae08\uc735\uae30\uad00\uc758 \uc2e0\ub8b0\ub3c4\uac00 \ub192\uc544\uc838 \uc790\uae08 \uc870\ub2ec\uc774 \uc6a9\uc774\ud574\uc9c4\ub2e4. \uc5b8\ub860\uc758 \ubcf4\ub3c4\uac00 \uc2e0\uc0c1\ud488 \ud310\ub9e4\ub098 \uc2e0\uaddc\uc0ac\uc5c5\uc758 \uc131\uacf5 \uac00\ub2a5\uc131\uc744 \ub192\uc774\ub294 \uac83\uc740 \ub9d0\ud560 \ub098\uc704\ub3c4 \uc5c6\ub2e4.<\/p>\n<p><strong>3. \ud1b5\uc81c \uac00\ub2a5\uc131<\/strong><\/p>\n<p>\uad11\uace0\uc5d0 \ub178\ucd9c\ub418\ub294 \ub0b4\uc6a9\uc740 \ub0b4\uac00 \uc81c\uc5b4\ud560 \uc218 \uc788\ub2e4. \ubb38\uad6c, \ub514\uc790\uc778, \ud06c\uae30\ub3c4 \ub0b4\uac00 \uc815\ud55c\ub2e4. \uad11\uace0\uc758 \ud45c\ud604\uc740 \uc790\uc720\ub86d\ub2e4. <a href=\"http:\/\/www.newswire.co.kr\"> \ubcf4\ub3c4\uc790\ub8cc(press release)<\/a>\ub294 \ube44\ub85d \uae30\uc5c5\uc774 \uc791\uc131\ud558\uc9c0\ub9cc, \uc5b8\ub860\uc5d0 \uc2e4\uc81c \ubcf4\ub3c4\ub418\ub294 \ub0b4\uc6a9\uc740 \uae30\uc790\uc640 \ud3b8\uc9d1\uc790\uc758 \uc218\uc815\uacfc \uac00\uac10 \uacfc\uc815\uc744 \uac70\uce58\ubbc0\ub85c \ub0b4\uac00 \ud1b5\uc81c\ud560 \uc218 \uc5c6\ub2e4. \ub0b4\uc6a9\uc774 \uc88b\uc73c\uba74 \ud3b8\uc9d1\uad6d \uac04\ubd80\ub294 \uae30\uc790\uc5d0\uac8c \uadf8 \uc2a4\ud1a0\ub9ac\uc5d0 \ub300\ud55c \ucd94\uac00\uc801\uc778 \uc778\ud130\ubdf0\ub97c \ud558\ub77c\uace0 \uc9c0\uc2dc\ud558\uae30\ub3c4 \ud55c\ub2e4.<\/p>\n<p>\ub0b4\uc6a9\uc740 \uae30\uc790\uc640 \ud3b8\uc9d1\uc790\uc758 \uac8c\uc774\ud2b8 \ud0a4\ud551(gate keeping)\uc744 \uac70\uce58\uba74\uc11c \uacfc\uc7a5\ub41c \ub0b4\uc6a9\uc774 \ud544\ud130\ub9c1\ub418\uace0 \uac1d\uad00\uc801 \uc0ac\uc2e4\ub9cc\uc774 \ub3c5\uc790\uc5d0\uac8c \uc804\ub2ec\ub41c\ub2e4. \uae30\uc5c5\uc740 \ubcf4\ub3c4\uac00 \ub420 \ub54c\uae4c\uc9c0 \uae30\uc0ac\uc758 \ub0b4\uc6a9\uc744 \ubbf8\ub9ac \ubcfc \uc218 \uc5c6\ub2e4.\u00a0\ub274\uc2a4 \ubcf4\ub3c4\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \uc77c\ud68c\uc5d0 \ud55c\ud574 \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc5b8\uc81c \ubcf4\ub3c4\uac00 \ub420\uc9c0\ub3c4 \uc54c \uc218 \uc5c6\ub2e4. \ub530\ub77c\uc11c \uae30\uc790\uc640 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uad00\uacc4\ub97c \ub9fa\ub294 \uac83\uc774 \ud64d\ubcf4\uc5d0\uc11c\ub294 \uc911\uc694\ud558\ub2e4.<\/p>\n<p><strong>4. \uc2a4\ud0c0\uc77c<\/strong><\/p>\n<p>\uad11\uace0\uc5d0\ub294 \ucd5c\uace0, \ucd5c\uc0c1, \ud601\uba85\uc801\uc778 \uac19\uc740 \uc218\uc0ac\uc801 \ud45c\ud604\uc744 \uacfc\uac10\ud558\uac8c \uc4f8 \uc218 \uc788\ub2e4. \uba4b\uc9c4 \uc774\ubbf8\uc9c0\uc640 \uc5f0\uc608\uc778 \uc0ac\uc9c4\uc73c\ub85c \uc18c\ube44\uc790\uc758 \ub208\uae38\uc744 \ub04c \uc218\ub3c4 \uc788\ub2e4. \ubc18\uba74 \ubcf4\ub3c4\uc790\ub8cc\uc5d0\ub294 \uacfc\uc7a5\ub41c \ud45c\ud604\uc774\ub098 \ud615\uc6a9\uc0ac\ub97c \ub0a8\ubc1c\ud558\ub294 \uacbd\uc6b0, \ubcf4\ub3c4\ub420 \uac00\ub2a5\uc131\uc774 \uc624\ud788\ub824 \uc904\uc5b4\ub4e0\ub2e4. \ub300\uc2e0 \uc2e0\ub8b0\uac10\uc744 \uc8fc\uae30 \uc704\ud574 \ubcf4\ub3c4\uc790\ub8cc\uc5d0\ub294 \ubc1c\ud45c\ud55c \uae30\uc5c5\uba85, \uc791\uc131\ud55c \uc0ac\ub78c\uacfc \uc5f0\ub77d\ucc98 \uc815\ubcf4 \ub4f1\uc744 \uacf5\uac1c\ud574\uc57c \ud55c\ub2e4. (<a href=\"http:\/\/www.newswire.co.kr\/?ed=6\">\ubcf4\ub3c4\uc790\ub8cc \uc591\uc2dd \ucc38\uace0<\/a>)<\/p>\n<p>\ub9cc\uc77c \u2018\uad6d\ub0b4 \ucd5c\ucd08\u2019 \u2018\uc138\uacc4 \ucd5c\ucd08\u2019 \uac19\uc740 \uc218\uc2dd\uc744 \ubd99\uc774\uace0 \uc2f6\ub2e4\uba74 \uc774 \uc81c\ud488\uc774 \uc815\ub9d0 \uad6d\ub0b4 \ucd5c\ucd08\uc758 \uc81c\ud488\uc778\uc9c0, \uc138\uacc4 \ucd5c\ucd08\uc778\uc9c0 \ud655\uc778\uc744 \ud574\uc11c \uadf8 \uadfc\uac70\ub97c \uc124\uba85\ud574 \uc8fc\uc5b4\uc57c \ud55c\ub2e4. \uad11\uace0 \uc2a4\ud0c0\uc77c\ub85c \uacfc\uc7a5\ub41c \ubcf4\ub3c4\uc790\ub8cc, \ub290\ub08c\ud45c\ub97c \ub0a8\ubc1c\ud55c \ubcf4\ub3c4\uc790\ub8cc\ub97c \ub9ac\uc2a4\ud06c\ub97c \uac78\uace0 \uae30\uc0ac\ud654\ub294 \uae30\uc790\ub294 \uac70\uc758 \uc5c6\ub2e4.<\/p>\n<p><strong>5. \ubc14\uc774\ub7f4 \ud6a8\uacfc<\/strong><\/p>\n<p>\uad11\uace0\ub294 \uc2e0\ubb38\uc774\ub098 \uc6f9\uc0ac\uc774\ud2b8\uc758 \uc77c\uc815 \uc9c0\uba74\uc774\ub098 \ud398\uc774\uc9c0\uc5d0\ub9cc \ub178\ucd9c\ub418\uace0, \ubc29\uc1a1\uc758 \uacbd\uc6b0 \uc77c\uc815 \uc2dc\uac04\uc774 \ud750\ub974\uace0 \ub09c \ub4a4\uc5d0\ub294 \uc5f0\uae30\ucc98\ub7fc \uc0ac\ub77c\uc9c4\ub2e4. \ud558\uc9c0\ub9cc \ud68c\uc0ac \ud648\ud398\uc774\uc9c0\ub098 <a href=\"http:\/\/www.newswire.co.kr\">\ub274\uc2a4\uc640\uc774\uc5b4<\/a>\uc5d0 \ubcf4\ub3c4\uc790\ub8cc\ub97c \uac8c\uc7ac\ud558\uba74 \uae30\uc790\ub098 \ube14\ub85c\uac70\uac00 \ubcf4\ub3c4\uc790\ub8cc, \uc0ac\uc9c4,<a href=\"http:\/\/www.newswire.co.kr\/?md=A05\"> \uc720\ud29c\ube0c \ub3d9\uc601\uc0c1<\/a>\uc744 \uc778\uc6a9\ud574 \ub274\uc2a4 \ubcf4\ub3c4\uc640 \ube14\ub85c\uadf8 \ud3ec\uc2a4\ud305\uc744 \ud558\uac8c \ub41c\ub2e4. \ud398\uc774\uc2a4\ubd81 \uc0ac\uc6a9\uc790\ub4e4\uc740 \ub0b4\uc6a9\uc774 \ub9c8\uc74c\uc5d0 \ub4e4\uba74 \uce5c\uad6c\uc640 \ub0b4\uc6a9\uc744 \uacf5\uc720\ud558\uba74\uc11c \ubc14\uc774\ub7ec\uc2a4\ucc98\ub7fc \ud37c\uc9c0\uac8c \ub41c\ub2e4.<\/p>\n<p>\uc778\ud130\ub137 \uacf5\uac04\uc5d0\uc11c\ub294 \ud64d\ubcf4\uac00 \uad11\uace0\ubcf4\ub2e4 \ubc14\uc774\ub7f4 \ud6a8\uacfc\uac00 \ud6e8\uc52c \ud06c\ub2e4. \ub610\ud55c \uc778\ud130\ub137 \uacf5\uac04\uc5d0 \ud37c\uc9c4 \uae30\uc0ac\ub098 \ube14\ub85c\uadf8 \ud3ec\uc2a4\ud2b8\ub294 \ud0a4\uc6cc\ub4dc\uc5d0 \uc758\ud574 \uacc4\uc18d \uac80\uc0c9\ub418\uba74\uc11c \uc7a5\uc2dc\uac04\uc5d0 \uac78\uccd0 \ub178\ucd9c\ub41c\ub2e4. \ubc14\uc774\ub7ec\uc2a4\ucc98\ub7fc \ud37c\uc838\ub098\uac00\ub294 \uacfc\uc815\uc744 \ud1b5\uc81c\ud560 \uc218\ub294 \uc5c6\uc9c0\ub9cc, \uc774\ub7f0 \ud30c\ub3c4\ub97c \uc798 \ud0c0\uae30\ub9cc \ud558\uba74 \ub3c8\uc8fc\uace0 \uad11\uace0\ub97c \uc0ac\ub294 \uac83\ubcf4\ub2e4 \ud6e8\uc52c \ub9ce\uc740 \uc0ac\ub78c\uc5d0\uac8c \ub178\ucd9c\ub420 \uc218 \uc788\ub2e4.<\/p>\n<p>\uc2e0\ub8b0\uc131 \ub192\uc740 \uc9c0\uc2dd\uc740 \uc785\uc18c\ubb38 \ud6a8\uacfc\ub3c4 \ud06c\ub2e4. \uc6b0\ub9ac\ub294 \uad11\uace0\ub97c \ud1b5\ud574 \uc5bb\uc740 \uc9c0\uc2dd\uc744 \uc8fc\ubcc0 \uc0ac\ub78c\uc5d0\uac8c \uc774\uc57c\uae30 \ud558\uc9c0 \uc54a\ub294\ub2e4. \ud558\uc9c0\ub9cc \uc2e0\ubb38\uc5d0\uc11c \ubcf8 \uc815\ubcf4\ub294 \ub2e4\ub978 \uc0ac\ub78c\uacfc \uc774\uc57c\uae30\ud558\uace0 \ub5a0\ub4e4\uba74\uc11c \uc5f0\uc1c4 \ubc18\uc751\uc744 \uc77c\uc73c\ud0a4\uac8c \ub41c\ub2e4.<\/p>\n<div class=\"nw_banner\">\n<div class=\"inner\">\uc774 \ube14\ub85c\uadf8\ub294 \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec \uc11c\ube44\uc2a4 \ub274\uc2a4\uc640\uc774\uc5b4(<a href=\"http:\/\/www.newswire.co.kr\/\">www.newswire.co.kr<\/a>)\uac00 \ud64d\ubcf4, \ub9c8\ucf00\ud305, PR\uc804\ubb38\uac00 \uc5d0\uac8c \uc81c\uacf5\ud558\ub294 \uc815\ubcf4\uc785\ub2c8\ub2e4. <a href=\"http:\/\/www.newswire.co.kr\/\">\ub274\uc2a4\uc640\uc774\uc5b4<\/a>\uc5d0 <a href=\"https:\/\/www.newswire.co.kr\/member\/member_join.php\">\ud68c\uc6d0 \uac00\uc785<\/a>\uc744 \ud558\uba74 \ube14\ub85c\uadf8\uc758 \uae00\uc744 \ub9e4\uc8fc \ubc1b\uc544\ubcfc \uc218 \uc788\uace0, \uc628\ub77c\uc778 \uc73c\ub85c \ub274\uc2a4\uc640\uc774\uc5b4\uc5d0 \ubcf4\ub3c4\uc790\ub8cc \ub4f1\ub85d\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a class=\"act\" href=\"https:\/\/www.newswire.co.kr\/member\/member_join.php\">\uac00\uc785\ud558\uae30 &gt;<\/a><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uad11\uace0(Advertising)\uc640 \ud64d\ubcf4(Publicity)\ub294 \ub9c8\ucf00\ud305\uc758 \uc30d\ub450\ub9c8\ucc28\uc774\ub2e4. \ud558\uc9c0\ub9cc \uc791\ub3d9\ubc29\uc2dd, \ube44\uc6a9, \uae30\ub300\ud6a8\uacfc \ub4f1 \uc5ec\ub7ec \uc810\uc5d0\uc11c \ud070 \ucc28\uc774\uac00 \uc788\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub9ce\uc740 \uae30\uc5c5\uc778\uc774 \uad11\uace0\uc640 \ud64d\ubcf4\uc758 \ucc28\uc774\ub97c \uc798 \uc774\ud574\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\ub2e4. \uadf8 \ucc28\uc774\uc810\uc774 \ubb34\uc5c7\uc778\uc9c0 \ud655\uc2e4\ud788 \uc548\ub2e4\uba74 \ub450 \uac00\uc9c0 \ub9c8\ucf00\ud305 \ubc29\ubc95\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc774\uc6a9\ud558\uace0 \uc2dc\ub108\uc9c0\ub97c \ub0bc \uc218 \uc788\ub2e4. \ub9c8\ucf00\ud305\uc758 \ubc14\uc774\ube14\ub85c \ubd88\ub9ac\ub294 \u2018\ud3ec\uc9c0\uc154\ub2dd: \ub9c8\uc74c\uc744 \uc5bb\uae30 \uc704\ud55c \uc804\ud22c\u2019(Positioning: The Battle for Your Mind)\uc5d0\uc11c \uc800\uc790 \uc54c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1638],"tags":[97,169,171,292,426,640,663,1043],"jetpack_featured_media_url":"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2014\/09\/\ud06c\uae30\ubcc0\ud658_al-ries-2.jpg","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.newswire.co.kr\/?p=2816\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uad11\uace0\uc640 \ud64d\ubcf4\uc758 5\uac00\uc9c0 \uae30\ubcf8\uc801 \ucc28\uc774 - \ud64d\ubcf4\uc758 \ubaa8\ub4e0 \uac83\" \/>\n<meta property=\"og:description\" content=\"\uad11\uace0(Advertising)\uc640 \ud64d\ubcf4(Publicity)\ub294 \ub9c8\ucf00\ud305\uc758 \uc30d\ub450\ub9c8\ucc28\uc774\ub2e4. \ud558\uc9c0\ub9cc \uc791\ub3d9\ubc29\uc2dd, \ube44\uc6a9, \uae30\ub300\ud6a8\uacfc \ub4f1 \uc5ec\ub7ec \uc810\uc5d0\uc11c \ud070 \ucc28\uc774\uac00 \uc788\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub9ce\uc740 \uae30\uc5c5\uc778\uc774 \uad11\uace0\uc640 \ud64d\ubcf4\uc758 \ucc28\uc774\ub97c \uc798 \uc774\ud574\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\ub2e4. \uadf8 \ucc28\uc774\uc810\uc774 \ubb34\uc5c7\uc778\uc9c0 \ud655\uc2e4\ud788 \uc548\ub2e4\uba74 \ub450 \uac00\uc9c0 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