{"id":3543,"date":"2015-04-29T10:36:38","date_gmt":"2015-04-29T01:36:38","guid":{"rendered":"http:\/\/blog.newswire.co.kr\/?p=3543"},"modified":"2017-04-12T10:04:40","modified_gmt":"2017-04-12T01:04:40","slug":"%eb%94%94%ec%a7%80%ed%84%b8-%ec%8b%9c%eb%8c%80%ec%9d%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5-%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98","status":"publish","type":"post","link":"https:\/\/blog.newswire.co.kr\/?p=3543","title":{"rendered":"\ub514\uc9c0\ud138 \uc2dc\ub300\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5 &#8216;\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998&#8217;"},"content":{"rendered":"<p>\ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4\uac00 \uae09\uc18d\ub3c4\ub85c \ud655\uc0b0\ub418\uba74\uc11c \uc804\uc138\uacc4 PR \uc804\ubb38\uac00\ub4e4 \uc0ac\uc774\uc5d0 \u2018\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998(Brand Journalism)\u2019\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub728\uac70\uc6cc\uc9c0\uace0 \uc788\ub2e4.<\/p>\n<p>\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998\uc774\ub780 \uae30\uc790\uac00 \ub274\uc2a4\ub97c \uc791\uc131\ud558\ub294 \uae30\ubc95\uc73c\ub85c \ucf58\ud150\uce20\ub97c \uc0dd\uc0b0\ud558\uc5ec \uc18c\ube44\uc790\uc5d0\uac8c \ube0c\ub79c\ub4dc\ub97c \uc54c\ub9ac\ub294 \uacfc\uc815\uc744 \uc758\ubbf8\ud55c\ub2e4. \u2018\ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ud154\ub9c1\u2019\uacfc \u2018\uc800\ub110\ub9ac\uc998\u2019\uc744 \uacb0\ud569\ud55c \uc6a9\uc5b4\uc774\ub2e4.<\/p>\n<p>\ub514\uc9c0\ud138 \uc2dc\ub300\uac00 \ub3c4\ub798\ud558\uba74\uc11c \uae30\uc5c5\uc740 \uc6f9\uc0ac\uc774\ud2b8, \uc18c\uc15c \ubbf8\ub514\uc5b4, \ube14\ub85c\uadf8, \uc628\ub77c\uc778 \ub274\uc2a4\ub8f8 \ub4f1 \ub2e4\uc591\ud55c \uc18c\ube44\uc790 \uc811\ucd09 \ucc44\ub110\uc744 \uc9c1\uc811 \uc6b4\uc601\ud560 \uc218 \uc788\uac8c \ub410\ub2e4. \uc5ec\uae30\uc5d0 \uc18c\ube44\uc790\uac00 \uc2e0\ub8b0\ud558\ub294 \ub274\uc2a4 \uc2a4\ud0c0\uc77c\ub85c \ucf58\ud150\uce20\ub97c \uc0dd\uc0b0\ud558\uace0, \uc18c\ube44\uc790\uc640 \uc18c\ud1b5\ud558\uc790\ub294 \uac83\uc774 \u2018\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998\u2019\uc758 \uae30\ubcf8 \ucca0\ud559\uc774\ub2e4.<\/p>\n<p>\ube0c\ub79c\ub4dc\uc758 \ucd9c\uc2dc, \uc18c\ube44\uc790 \ubc18\uc751 \ub4f1\uc758 \uc18c\uc2dd\uc744 <a href=\"http:\/\/www.newswire.co.kr\/?ed=51\">\ubcf4\ub3c4\uc790\ub8cc<\/a>\ub85c \ubc30\ud3ec\ud574 \uc5b8\ub860\uc5d0 \uae30\uc0ac\ud654\ud558\ub294 \ub370 \uadf8\uce58\uc9c0 \uc54a\uace0 \uae30\uc5c5\uc774 \uc6b4\uc601\ud558\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc758 \ub274\uc2a4\ub8f8\uacfc \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574\uc11c\ub3c4 \uc800\ub110\ub9ac\uc2a4\ud2f1\ud55c \ucee8\ud150\uce20\ub97c \uc18c\ube44\uc790\uc640 \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud558\ub294 \ud65c\ub3d9\uc774 &#8216;\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998&#8217;\uc774\ub77c\uace0 \ubcfc \uc218 \uc788\ub2e4.<\/p>\n<p><a href=\"http:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\ub9e5\ub3c4\ub0a0\ub4dc.jpg\"><img data-attachment-id=\"3556\" data-permalink=\"https:\/\/blog.newswire.co.kr\/?attachment_id=3556\" data-orig-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\ub9e5\ub3c4\ub0a0\ub4dc.jpg\" data-orig-size=\"448,319\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998 \ub9e5\ub3c4\ub0a0\ub4dc\" data-image-description=\"\" data-medium-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\ub9e5\ub3c4\ub0a0\ub4dc-300x214.jpg\" data-large-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\ub9e5\ub3c4\ub0a0\ub4dc.jpg\" loading=\"lazy\" class=\" wp-image-3556 alignleft\" src=\"http:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\ub9e5\ub3c4\ub0a0\ub4dc.jpg\" alt=\"\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998 \ub9e5\ub3c4\ub0a0\ub4dc\" width=\"358\" height=\"255\" data-wp-pid=\"3556\" srcset=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\ub9e5\ub3c4\ub0a0\ub4dc.jpg 448w, https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\ub9e5\ub3c4\ub0a0\ub4dc-300x214.jpg 300w, https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\ub9e5\ub3c4\ub0a0\ub4dc-100x70.jpg 100w\" sizes=\"(max-width: 358px) 100vw, 358px\" \/><\/a><\/p>\n<p>\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998\uc774\ub780 \uc6a9\uc5b4\ub294 2004\ub144 \ub9e5\ub3c4\ub0a0\ub4dc \uae00\ub85c\ubc8c \ub9c8\ucf00\ud305 \ucd1d\uad04 \ub798\ub9ac \ub77c\uc774\ud2b8(Larry Light)\uac00 \ucc98\uc74c \uc0ac\uc6a9\ud558\uba74\uc11c \uc0dd\uaca8\ub0ac\ub2e4.<\/p>\n<p>\uadf8\ub294 &#8220;\uad11\uace0\uc640 \ube0c\ub79c\ub4dc \ud3ec\uc9c0\uc154\ub2dd\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uc804\ud1b5\uc801\uc778 \ub9c8\ucf00\ud305\uc740 \ud55c\uacc4\uc5d0 \ub3c4\ub2ec\ud588\ub2e4. \uc18c\ube44\uc790\uc5d0\uac8c \uc720\uc775\ud55c \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\ub294 \uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305 \ud14c\ud06c\ub2c9\uc73c\ub85c\uc11c \u2018\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998\u2019\uc744 \ub3c4\uc785\ud574\uc57c \ud55c\ub2e4&#8221;\uace0 \uc8fc\uc7a5\ud588\ub2e4.<\/p>\n<p>2009\ub144 \ucd9c\uac04\ub41c \uc800\uc11c \u2018Six Rules for Brand Revitalization\u2019\uc5d0\uc11c \uadf8\ub294 \ub300\ub7c9\uc73c\ub85c \ucf58\ud150\uce20\ub97c \ucc0d\uc5b4\ub0b4\uc5b4 \uad11\ubc94\uc704\ud55c \ub300\uc911\uc5d0\uac8c \ub300\ub7c9\uc73c\ub85c \ub9c8\ucf00\ud305\ud558\ub294 \uc2dc\ub300\ub294 \uc9c0\ub0ac\ub2e4\uace0 \uc8fc\uc7a5\ud55c\ub2e4. \ub610\ud55c \u201c\uae30\uc5c5\uc758 \ud64d\ubcf4 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub294 \u2018\uc7a1\uc9c0 \ud3b8\uc9d1\uc7a5\u2019\ucc98\ub7fc \ub2e4\uc591\ud55c \uad00\uc2ec\uc0ac\ub97c \uac00\uc9c4 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub3c4\uc6c0\uc774 \ub420\ub9cc\ud55c \ucf58\ud150\uce20\ub97c \uc801\uc808\ud558\uac8c \uc870\ud569\ud558\uc5ec \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \uc804\ub2ec\ud574\uc57c \ud55c\ub2e4\u201d\uace0 \uac15\uc870\ud55c\ub2e4.<\/p>\n<p>\uc774\ud6c4 \ubbf8\uad6d\uc758 \uae00\ub85c\ubc8c \uc18c\ube44\uc7ac \uae30\uc5c5\ub4e4\uc740 \uc77c\ucc0d\uc774 \u2018\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998\u2019\uc758 \uc911\uc694\uc131\uc744 \uc778\uc9c0\ud558\uace0 \uc801\uadf9\uc801\uc73c\ub85c \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc5d0 \ub3c4\uc785\ud574\uc654\ub2e4. 2012\ub144 \ubbf8\uad6dPR\ud611\ud68c(PRSA)\ub294 \uc5b8\ub860\ud64d\ubcf4 \uc0b0\uc5c5\uc744 \ubcc0\ud654\uc2dc\ud0ac \ud575\uc2ec \ud2b8\ub80c\ub4dc\ub85c \ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998\uc744 \uaf3d\uc558\ub2e4. \ucc3d\uc5c5\uc804\ubb38\uc9c0 \uc559\ud2b8\ub808\ud504\ub808\ub108(Entrepreneur)\ub3c4 \ubbf8\ub798 \ube0c\ub79c\ub529 \ud2b8\ub80c\ub4dc\ub85c \uc774\ub97c \uaf3d\uc558\ub2e4.<\/p>\n<p>\uad6d\ub0b4\uc5d0\uc11c\ub294 \ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998\uc758 \uc5ed\uc0ac\uac00 \ube44\uad50\uc801 \uc9e7\uc9c0\ub9cc \uc774\ud654\uc5ec\uc790\ub300\ud559\uad50 \uc720\uc2b9\ucca0 \uad50\uc218, \uc774\uc911\ub300 \uc6e8\ubc84\uc0cc\ub4dc\uc705\ucf54\ub9ac\uc544 \ubd80\uc0ac\uc7a5, \uc5f0\uc138\ub300 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc5f0\uad6c\uc18c \uac15\uc815\uc218 \ubc15\uc0ac \ub4f1 3\uba85\uc774 \ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998\uc744 \uc54c\ub9ac\ub294\ub370 \uc801\uadf9\uc801\uc73c\ub85c \ub098\uc11c\uace0 \uc788\ub2e4.<\/p>\n<p><a href=\"http:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\ud06c\uae30\ubcc0\ud658_\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\uc720\uc2b9\ucca0.jpg\"><img data-attachment-id=\"3574\" data-permalink=\"https:\/\/blog.newswire.co.kr\/?attachment_id=3574\" data-orig-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\ud06c\uae30\ubcc0\ud658_\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\uc720\uc2b9\ucca0.jpg\" data-orig-size=\"175,175\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\ud06c\uae30\ubcc0\ud658_\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\uc720\uc2b9\ucca0\" data-image-description=\"\" data-medium-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\ud06c\uae30\ubcc0\ud658_\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\uc720\uc2b9\ucca0.jpg\" data-large-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\ud06c\uae30\ubcc0\ud658_\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\uc720\uc2b9\ucca0.jpg\" loading=\"lazy\" class=\"size-full wp-image-3574 alignleft\" src=\"http:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\ud06c\uae30\ubcc0\ud658_\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\uc720\uc2b9\ucca0.jpg\" alt=\"\ud06c\uae30\ubcc0\ud658_\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\uc720\uc2b9\ucca0\" width=\"175\" height=\"175\" data-wp-pid=\"3574\" srcset=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\ud06c\uae30\ubcc0\ud658_\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\uc720\uc2b9\ucca0.jpg 175w, https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\ud06c\uae30\ubcc0\ud658_\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\uc720\uc2b9\ucca0-150x150.jpg 150w\" sizes=\"(max-width: 175px) 100vw, 175px\" \/><\/a><\/p>\n<p>\uc774\ud654\uc5ec\uc790\ub300\ud559\uad50 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\u00b7\ubbf8\ub514\uc5b4\ud559\uc804\uacf5 <a href=\"https:\/\/www.linkedin.com\/pub\/seung-seung-chul-yoo\/39\/b63\/7b7\" target=\"_blank\">\uc720\uc2b9\ucca0 \uc870\uad50\uc218<\/a>\ub294\u00a0\u201c\uc815\ubcf4 \uacfc\uc789\uc758 \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4 \ud658\uacbd\uc5d0\uc11c\ub3c4 \uc18c\ube44\uc790\ub294 \u2018\ub274\uc2a4\u2019\uc5d0 \ub298 \uac08\uc99d\uc744 \ub290\ub07c\uace0 \uc788\ub2e4. \ubb38\uc81c\ub294 \uc18c\ube44\uc790\ub4e4\uc774 \ucf58\ud150\uce20\ub97c \uad11\uace0\ub85c \uc778\uc2dd\ud558\uac8c \ub418\uba74\uc11c \ub274\uc2a4\ub85c\uc11c\uc758 \ub9e4\ub825\uc774 \uc21c\uc2dd\uac04\uc5d0 \uc0ac\ub77c\uc838\ubc84\ub9ac\uac8c \ub410\ub2e4\ub294 \ub370 \uc788\ub2e4. \uc774\ub7f0 \uba74\uc5d0\uc11c \u2018\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998\u2019\uc740 \uc800\ub110\ub9ac\uc998\uc758 \ub192\uc740 \uc2e0\ub8b0\ub3c4\uc640 \uc601\ud5a5\ub825, \ud765\ubbf8\ub85c\uc6b4 \uc2a4\ud1a0\ub9ac\ub97c \ube0c\ub79c\ub4dc\uc5d0 \ub354\ud574 \uc18c\ube44\uc790\ub4e4\uc774 \ub354 \ud765\ubbf8\ub97c \uac00\uc9c0\uace0 \ub9c8\ucf13 \uc815\ubcf4\ub97c \u2018\ub274\uc2a4\u2019\ub85c \uacbd\ud5d8\ud558\ub3c4\ub85d \ud55c\ub2e4\ub294 \ub370 \uac15\uc810\uc774 \uc788\ub2e4\u201d\uace0 \ub9d0\ud588\ub2e4.<\/p>\n<p>\uadf8\ub294 \u201c\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998\uc740 \uc804\ud1b5\uc801 \uad11\uace0\uc5d0 \ud65c\uc6a9\ub418\ub294 \uc804\ud615\uc801\uc778 \ub9e4\uccb4\ubfd0 \uc544\ub2c8\ub77c \ub2e4\ud050\uba58\ud130\ub9ac, \uac15\uc5f0\ud68c, RSS(Really Simple Syndication), \ube14\ub85c\uadf8, \uc18c\uc15c\ubbf8\ub514\uc5b4 \ub4f1 \ub300\uc548\uc801\uc778 \ucc44\ub110\ub4e4\uc744 \ubcf5\ud569\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \ud2b8\ub79c\uc2a4\ubbf8\ub514\uc5b4 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc744 \ud1b5\ud574 \uc124\ub4dd\ub825\uc744 \uadf9\ub300\ud654\ud55c\ub2e4\u201d\uace0 \uc124\uba85\ud588\ub2e4.<\/p>\n<p>\uc720\uc2b9\ucca0 \uad50\uc218\ub294 \ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998\uc758 \uc131\uacf5 \uc694\uc778\uc73c\ub85c \uccab\uc9f8, \uc7ac\ubbf8\uc640 \uc2e0\ub8b0\ub97c \ub3d9\uc2dc\uc5d0 \ub9cc\ub098\ub294 \uc2a4\ud1a0\ub9ac \ub458\uc9f8, \uc0ac\uc2e4\uc5d0 \uadfc\uac70\ud55c \ud22c\uba85\ud558\uace0 \uc804\ubb38\uc801\uc778 \uc2a4\ud1a0\ub9ac \uc14b\uc9f8, \uc18c\ube44\uc790 \ucc38\uc5ec\ub97c \ud1b5\ud55c \uc2a4\ud1a0\ub9ac \uc644\uc131 \ub137\uc9f8, \uc7a5\uae30\uc801\uc774\uace0 \ud1b5\ud569\uc801\uc778 \uc2a4\ud1a0\ub9ac \uacbd\uc601\uc744 \uaf3d\uc558\ub2e4. (\ucd9c\ucc98:\u00a0<a href=\"https:\/\/www.google.co.kr\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;sqi=2&amp;ved=0CCEQFjAA&amp;url=http%3A%2F%2Fwww.cheil.com%2Fweb%2Fmagazine%2Fdownload.jsp%3Ffile%3D11_201211_globalreport.pdf%26path%3Dmagazine%2Fkor%2F20121112&amp;ei=6Cw_VYT1B-O3mwXhhIGYAw&amp;usg=AFQjCNFKopHDOtzlqWDdqrg9otFKVN9TPg&amp;bvm=bv.91665533,d.dGY\" target=\"_blank\">\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998, \uc2a4\ud1a0\ub9ac \uc911\uc2ec\uc758 \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158<\/a>)<\/p>\n<p><a href=\"http:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\uc774\uc911\ub300-\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998.jpg\"><img loading=\"lazy\" class=\"alignleft\" src=\"http:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\uc774\uc911\ub300-\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998.jpg\" alt=\"\uc774\uc911\ub300 \ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998\" width=\"175\" height=\"175\" data-wp-pid=\"3557\" \/><\/a><a href=\"https:\/\/kr.linkedin.com\/in\/junycap\" target=\"blank\">\uc774\uc911\ub300<\/a> \uc6e8\ubc84\uc0cc\ub4dc\uc705\ucf54\ub9ac\uc544 \ubd80\uc0ac\uc7a5\uc740 \uc790\uc2e0\uc774 \uc6b4\uc601\ud558\uace0 \uc788\ub294 PR, \ub9c8\ucf00\ud305 \uc804\ubb38 \ube14\ub85c\uadf8 <a href=\"http:\/\/www.junycap.com\/\" target=\"_blank\">\uc8fc\ub2c8\ucea1<\/a>\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998\uc744 \ub2e4\uc74c\uacfc \uac19\uc774 \uc815\uc758\ud588\ub2e4. \u201c\ube0c\ub79c\ub4dc \uacbd\ud5d8 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\uace0 \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ub97c \uc804\uac1c\ud558\uae30 \uc704\ud574 \uae30\uc790\ub4e4\uc774 \ub274\uc2a4 \ucf58\ud150\uce20\ub97c \uc0dd\uc0b0\ud558\ub294 \ubc29\uc2dd\uc758 \uc6d0\uce59\uacfc \uae30\uc900\uc744 \ud65c\uc6a9\ud558\ub294 \uac83. \ud0c0\uae43 \ub9c8\ucf13(\uc18c\ube44\uc790\ub4e4)\uc774 \uacbd\ud5d8\ud560 \uc218 \uc788\ub294 \ud61c\ud0dd\uacfc \uac00\uce58\ub97c \uc804\ub2ec\ud558\uace0, \ud574\ub2f9 \uae30\uc5c5\uc744 \uac70\ub798\ud560\ub9cc\ud55c \uac00\uce58\uac00 \uc788\ub294 \uc874\uc7ac\ub85c \ud3ec\uc9c0\uc154\ub2dd \uc2dc\ucf1c\uc8fc\ub294 \uc6f9 \ucf58\ud150\uce20(\ube44\ub514\uc624, \ube14\ub85c\uadf8 \ud3ec\uc2a4\ud2b8, \uc0ac\uc9c4, \ucc28\ud2b8, \uadf8\ub798\ud504, \uc5d0\uc138\uc774, \uc774\ubd81, \ubc31\uc11c \ub4f1).\u201d<\/p>\n<p>\uadf8\ub294 \ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998\uacfc \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc774 \uc790\uce6b \ube44\uc2b7\ud55c \uac1c\ub150\uc73c\ub85c \uc774\ud574\ub420 \uc218 \uc788\uc9c0\ub9cc \ub274\uc2a4\ub97c \uc804\ub2ec\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ucc28\uc774\uac00 \uc788\ub2e4\uace0 \uc124\uba85\ud55c\ub2e4. \uadf8\ub294 \u201c\ube0c\ub79c\ub4dc \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc740 \ud0c0\uae43 \uc624\ub514\uc5b8\uc2a4\ub4e4\uc758 \uc815\ubcf4 \uc870\uc0ac\ubd80\ud130 \uc7ac\uad6c\ub9e4\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc138\uc77c\uc988 \uc0ac\uc774\ud074 \ub2e8\uacc4\ubcc4\ub85c \ub2e4\uc591\ud55c \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\ub294 \ubc18\uba74, \ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998\uc740 \uc804\ubb38 \uc8fc\uc81c\uc758 \ub274\uc2a4 \ucf58\ud150\uce20\ub97c \uc0dd\uc0b0\ud558\uace0, \ud0c0\uae43 \uc624\ub514\uc5b8\uc2a4\ub4e4\uc5d0\uac8c \uc804\ub2ec\ud558\ub294 \ubd80\ubd84\uc744 \ub354 \uac15\uc870\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\ub2e4\u201d\uace0 \uc124\uba85\ud55c\ub2e4.<\/p>\n<p>\uadf8\ub294 \ub274\uc2a4\ub97c \uc18c\ube44\uc790\uc5d0\uac8c \uc804\ub2ec\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uae30\uc5c5 \ube0c\ub79c\ub4dc \ub274\uc2a4\ub8f8 \uc6b4\uc601\uc744 \uac15\uc870\ud588\ub2e4. \ube0c\ub79c\ub4dc \uc18c\uc18d \uae30\uc790\uac00 \ucf58\ud150\uce20 \uc2e0\ub8b0\ub97c \ucf58\ud150\uce20 \uc0dd\uc0b0\uc758 \ud575\uc2ec \ud0a4\uc6cc\ub4dc\ub85c \uc0bc\uace0 \uad00\ub828 \ud65c\ub3d9\uc744 \uc9c4\ud589\ud558\uba74, \ud0c0\uae43 \uc624\ub514\uc5b8\uc2a4\ub4e4\uc758 \ube0c\ub79c\ub4dc \uc2e0\ub8b0\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294 \ub370 \uc788\uc5b4 \uae0d\uc815\uc801 \ubcc0\ud654\ub97c \uc774\ub04c\uc5b4\ub0bc \uc218 \uc788\ub2e4\uace0 \ub9d0\ud55c\ub2e4. \uadf8\ub294 \u201c\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998 \uc811\uadfc\ubc95\uc774 \uac00\ubbf8\ub41c \ub274\uc2a4\ub8f8\uc740 \uc790\uc0ac \ube0c\ub79c\ub4dc\uc758 \uc81c\ud488 \uc18c\uc2dd\uc744 \ub2e4\ub8f8\uacfc \ub3d9\uc2dc\uc5d0 \ub2e4\ub978 \uacbd\uc7c1 \ube0c\ub79c\ub4dc\ub4e4\uc744 \ud3ec\ud568\ud574 \ud574\ub2f9 \ube0c\ub79c\ub4dc\uac00 \uc18d\ud55c \uc5c5\uacc4\ub97c \uc544\uc6b0\ub974\ub294 \uad00\uc810\uc774 \ub2f4\uae34 \uc2a4\ud1a0\ub9ac\ub4e4\uc744 \ube14\ub85c\uadf8\uc640 \ube44\uc8fc\uc5bc \ucf58\ud150\uce20 \ud615\uc2dd\uc73c\ub85c \ub2f4\ub294\ub2e4\u201d\uace0 \ub274\uc2a4\ub8f8 \uc6b4\uc601\uc758 \uc911\uc694\uc131\uc744 \uac15\uc870\ud55c\ub2e4.<\/p>\n<p>\uc774\uc911\ub300 \ubd80\uc0ac\uc7a5\uc774 \uc81c\uc2dc\ud55c \ube0c\ub79c\ub4dc \ub274\uc2a4\ub8f8 \uc6b4\uc601\uc744 \uc704\ud55c \ubca4\uce58\ub9c8\ud0b9 \ud3ec\uc778\ud2b8\ub294 \ub2e4\uc74c\uc758 \ub2e8\uacc4\ub85c \uc774\ub8e8\uc5b4\uc9c4\ub2e4. \uccab\uc9f8, \uc815\uae30\uc801\uc778 \ucf58\ud150\uce20 \ud3b8\uc9d1\/\uae30\ud68d \ud68c\uc758, \ub458\uc9f8, \uc0dd\uc0dd\ud55c \uc2a4\ud1a0\ub9ac \uc0dd\uc0b0\uc744 \uc704\ud55c \ud604\uc7a5 \ucde8\uc7ac \uc14b\uc9f8, \uc5c5\uacc4 \ubc0f \uc0ac\ud68c\uc801 \uc774\uc288 \ub274\uc2a4\uc5d0 \ub300\ud55c \ud314\ub85c\uc6b0\uc5c5\uc758 3\ub2e8\uacc4\ub2e4. (\ucd9c\ucc98:\u00a0<a href=\"http:\/\/www.junycap.com\/702\" target=\"_blank\">\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998, \uae30\uc790\ub4e4\uc758 \ub274\uc2a4 \uc0dd\uc0b0 \ubc29\uc2dd \uae30\uc5c5 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5d0 \uc811\ubaa9\ud558\ub2e4<\/a>)<\/p>\n<p>\uc628\ub77c\uc778 \ub274\uc2a4\ub8f8 \uad6c\ucd95\uc758 \uc911\uc694\uc131\uc740 \uc720\uc2b9\ucca0 \uad50\uc218\ub3c4 \uac15\uc870\ud55c \ubc14 \uc788\ub2e4. \uadf8\ub294 \uad6c\uae00 \ub274\uc2a4 \ud0c0\uc784\ub77c\uc778\uc744 \uc608\ub85c \ub4e4\uba70, \u201c\uc6d0\ud558\ub294 \ub274\uc2a4\ub97c \uc2e0\uc18d\ud558\uac8c \ucc3e\uace0\uc790 \ud558\ub294 \ub2c8\uc988\ub294 \ud5a5\ud6c4 \ub354\uc6b1 \ub298\uc5b4\ub0a0 \uac83\uc774\uba70, \ud2b9\ud788 \ube0c\ub79c\ub4dc \ub274\uc2a4\uc5d0 \ub300\ud55c \uac08\uc99d\uc774 \ub192\uc544\uc9c8 \uac83\u201d\uc774\ub77c\uace0 \ub9d0\ud588\ub2e4. \uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc \ub274\uc2a4\ub97c \uac80\uc0c9\ud588\uc744 \ub54c, \uac80\uc0c9\uc5d4\uc9c4\uc5d0\uc11c \uc798 \uac80\uc0c9\ub418\ub3c4\ub85d \ub274\uc2a4\ub8f8\uc744 \uad6c\ucd95\ud574 \ub193\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\ub294 \uc758\ubbf8\uc774\ub2e4.<\/p>\n<p><a href=\"http:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\uc0ac\ubcf8-\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\uac15\uc815\uc218.jpg\"><img data-attachment-id=\"3575\" data-permalink=\"https:\/\/blog.newswire.co.kr\/?attachment_id=3575\" data-orig-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\uc0ac\ubcf8-\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\uac15\uc815\uc218.jpg\" data-orig-size=\"194,194\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\uc0ac\ubcf8 -\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\uac15\uc815\uc218\" data-image-description=\"\" data-medium-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\uc0ac\ubcf8-\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\uac15\uc815\uc218.jpg\" data-large-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\uc0ac\ubcf8-\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\uac15\uc815\uc218.jpg\" loading=\"lazy\" class=\" wp-image-3575 alignleft\" src=\"http:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\uc0ac\ubcf8-\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\uac15\uc815\uc218.jpg\" alt=\"\uc0ac\ubcf8 -\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\uac15\uc815\uc218\" width=\"175\" height=\"175\" data-wp-pid=\"3575\" srcset=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\uc0ac\ubcf8-\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\uac15\uc815\uc218.jpg 194w, https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2015\/04\/\uc0ac\ubcf8-\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\uac15\uc815\uc218-150x150.jpg 150w\" sizes=\"(max-width: 175px) 100vw, 175px\" \/><\/a>\uac15\uc815\uc218 \uc5f0\uc138\ub300 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc5f0\uad6c\uc18c \ubc15\uc0ac\ub294 \u2018\ud601\uc2e0 \uc800\ub110\ub9ac\uc998\u2019\uc774\ub780 \ucc45\uc744 \ud1b5\ud574 &#8220;\ud55c\uad6d \uc800\ub110\ub9ac\uc998 \ubd84\uc57c\ub294 \ub514\uc9c0\ud138 \uc804\ud658\uae30\ub97c \uc9c0\ub098\uace0 \uc788\ub2e4. \ub274\uc2a4 \uc18c\ube44 \ud589\ud0dc\uac00 \uc2e0\ubb38, PC, \ubaa8\ubc14\uc77c\ub85c \ubcc0\ud654\ud568\uc5d0 \ub530\ub77c \ubbf8\ub514\uc5b4 \ud658\uacbd\uc5d0 \ub530\ub978 \ub274\uc2a4\ub97c \uc0dd\uc0b0\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4&#8221;\uace0 \ub9d0\ud55c\ub2e4.<\/p>\n<p>4\uba85\uc758 \uc804\ubb38\uac00\ub4e4\uc740 \ubaa8\ub450 \ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998 \uc2dc\ub300\uc5d0\ub294 \u2018\ub274\uc2a4\u2019\uc640 \uac19\uc774 \uc815\ud655\ud55c \ucf58\ud150\uce20\uac00 \uc18c\ube44\uc790\uc758 \ub9c8\uc74c\uc744 \uc5bb\uc744 \uc218 \uc788\ub294 \ube44\uacb0\uc774\ub77c\uace0 \uac15\uc870\ud55c\ub2e4.<\/p>\n<p><a href=\"http:\/\/www.newswire.co.kr\">\ub274\uc2a4\uc640\uc774\uc5b4<\/a> \uc2e0\ub3d9\ud638 \ub300\ud45c\ub294 &#8220;\ud68c\uc0ac\uc758 \uc18c\uc2dd\uc744 \ubcf4\ub3c4\uc790\ub8cc\ub85c \ubc30\ud3ec\ud574 \uc5b8\ub860\uc5d0 \uae30\uc0ac\ud654\ud558\ub294 \uac83\uc740 \ubb3c\ub860, &#8216;\uc6d0\uc18c\uc2a4 \uba40\ud2f0\uc720\uc988(One Source Multi Use)&#8217; \uc804\ub7b5\uc774 \ud544\uc694\ud558\ub2e4. \uc989, \ubc1c\ud45c\ud55c \ubcf4\ub3c4\uc790\ub8cc\ub97c \uc7ac\ud65c\uc6a9\ud574 \uae30\uc5c5\uc774 \uc6b4\uc601\ud558\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \ud1b5\ud574\uc11c\ub3c4 \uc18c\ube44\uc790\uc640 \uace0\uac1d\uc5d0\uac8c \uc81c\uacf5\ud558\ub294 \ud65c\ub3d9\uc744 \ubcd1\ud589\ud558\ub77c&#8221;\uace0 \uac15\uc870\ud55c\ub2e4.<\/p>\n<p>\uc608\uc804\uc5d0\ub294 \uae30\uc0ac \uc791\uc131\uc774 \uae30\uc790, \ud64d\ubcf4\ub300\ud589\uc0ac\uc640 \uc804\ubb38\uac00\uc758 \ubaab\uc774\uc600\uc9c0\ub9cc \uc18c\uc15c \ubbf8\ub514\uc5b4\uac00 \ubc1c\ub2ec\ud558\uba74\uc11c \uc774\uc81c\ub294 \ub204\uad6c\ub098 \u2018\ub274\uc2a4\u2019\ub97c \uc791\uc131\ud560 \uc218 \uc788\uac8c \ub410\ub2e4. \ub610\ud55c \ube14\ub85c\uadf8, \uc6f9\uc0ac\uc774\ud2b8 \ub274\uc2a4\ub8f8, \uc628\ub77c\uc778 \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec \uc11c\ube44\uc2a4, \uc18c\uc15c\ubbf8\ub514\uc5b4, RSS, \uc720\ud29c\ube0c \ub4f1\uc73c\ub85c \ud37c\ub728\ub9b4 \uc218\ub3c4 \uc788\ub2e4.<\/p>\n<p>\ub274\uc2a4\uc640\uc774\uc5b4\ub294 <a href=\"http:\/\/www.newswire.co.kr\/?sd=1\">\ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec \uc11c\ube44\uc2a4<\/a> \uc774\uc6a9\ud558\ub294 \ubaa8\ub4e0 \uae30\uc5c5\uc5d0 \uae30\uc5c5\ubcc4 \ubcf4\ub3c4\uc790\ub8cc\ub97c \ubcfc \uc218 \uc788\ub294 <a href=\"http:\/\/www.newswire.co.kr\/?md=A10\">\uae30\uc5c5 \ub274\uc2a4\ub8f8<\/a>\uc744 \uc81c\uacf5\ud574 \ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc900\ub2e4. \uc8fc\uc694\uac80\uc0c9\uc5d4\uc9c4\uc5d0\uc11c \ud68c\uc0ac\uba85 \ub610\ub294 \ube0c\ub79c\ub4dc\uba85\uc744 \uac80\uc0c9\ud558\uba74 \ub274\uc2a4\uc640\uc774\uc5b4 \uae30\uc5c5 \ub274\uc2a4\ub8f8\uc774 \uac80\uc0c9\ub41c\ub2e4. \uae30\uc5c5 \ub274\uc2a4\ub8f8\uc740 RSS\ub97c \uc81c\uacf5\ud558\uc5ec \uad6c\ub3c5\uc790\uac00 \ubcf4\ub3c4\uc790\ub8cc\ub97c \uc27d\uac8c \ubc1b\uc544\ubcfc \uc218 \uc788\uac8c \ud558\uba70\u00a0\ud648\ud398\uc774\uc9c0 \ub9c1\ud06c, \u00a0\ubcf4\ub3c4\uc790\ub8cc\uc758 \uc18c\uc15c \uacf5\uc720 \ub4f1 \ub2e4\uc591\ud55c \uc18c\uc15c \ub9c8\ucf00\ud305 \uae30\ub2a5\uc744 \uc81c\uacf5\ud55c\ub2e4.<\/p>\n<p>[ \uc774 \ube14\ub85c\uadf8\ub294 \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec \uc11c\ube44\uc2a4 \ub274\uc2a4\uc640\uc774\uc5b4(www.newswire.co.kr)\uac00 \ud64d\ubcf4,\ub9c8\ucf00\ud305,PR\uc804\ubb38\uac00\uc5d0\uac8c \uc81c\uacf5\ud558\ub294 \uc815\ubcf4\uc785\ub2c8\ub2e4.\u00a0<a href=\"http:\/\/www.newswire.co.kr\/\">\ub274\uc2a4\uc640\uc774\uc5b4<\/a>\uc5d0\u00a0<a href=\"http:\/\/www.newswire.co.kr\/?od=2\">\ud68c\uc6d0 \uac00\uc785<\/a>\uc744 \ud558\uba74 \ube14\ub85c\uadf8\uc758 \uae00\uc744 \ub9e4\uc8fc \ubc1b\uc544\ubcfc \uc218 \uc788\uace0, \uc628\ub77c\uc778\uc73c\ub85c \ub274\uc2a4\uc640\uc774\uc5b4\uc5d0 \ubcf4\ub3c4\uc790\ub8cc\ub97c \ub4f1\ub85d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<a href=\"http:\/\/www.newswire.co.kr\/?od=2\">\uac00\uc785\ud558\uae30&gt;\u00a0<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4\uac00 \uae09\uc18d\ub3c4\ub85c \ud655\uc0b0\ub418\uba74\uc11c \uc804\uc138\uacc4 PR \uc804\ubb38\uac00\ub4e4 \uc0ac\uc774\uc5d0 \u2018\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998(Brand Journalism)\u2019\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub728\uac70\uc6cc\uc9c0\uace0 \uc788\ub2e4. \ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998\uc774\ub780 \uae30\uc790\uac00 \ub274\uc2a4\ub97c \uc791\uc131\ud558\ub294 \uae30\ubc95\uc73c\ub85c \ucf58\ud150\uce20\ub97c \uc0dd\uc0b0\ud558\uc5ec \uc18c\ube44\uc790\uc5d0\uac8c \ube0c\ub79c\ub4dc\ub97c \uc54c\ub9ac\ub294 \uacfc\uc815\uc744 \uc758\ubbf8\ud55c\ub2e4. \u2018\ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac\ud154\ub9c1\u2019\uacfc \u2018\uc800\ub110\ub9ac\uc998\u2019\uc744 \uacb0\ud569\ud55c \uc6a9\uc5b4\uc774\ub2e4. \ub514\uc9c0\ud138 \uc2dc\ub300\uac00 \ub3c4\ub798\ud558\uba74\uc11c 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