{"id":4885,"date":"2016-10-10T23:47:09","date_gmt":"2016-10-10T14:47:09","guid":{"rendered":"http:\/\/blog.newswire.co.kr\/?p=4885"},"modified":"2017-03-20T16:12:13","modified_gmt":"2017-03-20T07:12:13","slug":"pr%ec%97%85%ea%b3%84%ea%b0%80-%ec%a3%bc%eb%aa%a9%ed%95%98%eb%8a%94-%ec%84%b1%ec%9e%a5%ec%82%b0%ec%97%85%ec%9d%80-%ed%97%ac%ec%8a%a4%ec%97%ac%ea%b0%80%ec%8b%9d%ed%92%88-it","status":"publish","type":"post","link":"https:\/\/blog.newswire.co.kr\/?p=4885","title":{"rendered":"PR\uc5c5\uacc4\uac00 \uc8fc\ubaa9\ud558\ub294 \uc131\uc7a5\uc0b0\uc5c5\uc740 \ud5ec\uc2a4,\uc5ec\uac00,\uc2dd\ud488, IT"},"content":{"rendered":"

\n

PR \uc5c5\uacc4\uc758 \ud5a5\ud6c4 3\ub144\uc740 \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uae4c\uc694?<\/p>\n

\ud55c\uad6dPR\uae30\uc5c5\ud611\ud68c\uac00 \ucd5c\uadfc \ubc1c\uac04\ud55c \u20182016 \ud55c\uad6d PR \uc0b0\uc5c5 \ud604\ud669 \uc870\uc0ac \uacb0\uacfc\u2019\ub294 \uad6d\ub0b4 PR \uae30\uc5c5 \ud604\ud669\uacfc \uc720\ub9dd\uc0b0\uc5c5\uad70, \ud65c\ub3d9 \ub4f1 PR \uc0b0\uc5c5\uc758 \ud604\uc7ac\ub97c \ubd84\uc11d\ud558\uace0 \ubbf8\ub798\ub97c \uc804\ub9dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc774\ubc88 \uc870\uc0ac\ub294 \uc124\ub9bd \ud6c4 5\ub144 \uc774\uc0c1 \ub41c\u00a0PR \uae30\uc5c5\uc744 \ub300\uc0c1\uc73c\ub85c \uc774\ub8e8\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc758 \ud3c9\uade0 \uc124\ub9bd\uc5f0\uc218\ub294 13\ub144 3\uac1c\uc6d4\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub274\uc2a4\uc640\uc774\uc5b4<\/a>\uac00 \ud575\uc2ec \ub0b4\uc6a9\uc744 \uc694\uc57d\ud588\uc2b5\ub2c8\ub2e4. \uae30\uc5c5 PR \ud65c\ub3d9\uc5d0 \uc720\uc775\ud55c\u00a0\ucc38\uace0\uc790\ub8cc\uac00 \ub418\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4.<\/p>\n

\uc8fc\uc694 PR\u00a0\uc0b0\uc5c5\uad70<\/strong><\/p>\n

PR \ud65c\ub3d9\uc774 \uac00\uc7a5 \ud65c\ubc1c\ud588\ub358 \uc0b0\uc5c5\uad70\uc740 \uc2dd\ud488(11.9%), \ubdf0\ud2f0 \ucf54\uc2a4\uba54\ud2f1(11.1%), IT(10.0%)\uc600\uc73c\uba70, \ub2e4\uc74c\uc740 \ud328\uc158 \uc758\ub958(5.4%), \uc790\ub3d9\ucc28(3.7%), \uae08\uc735(2.7%), \uad50\uc721(1.7%) \ubd84\uc57c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774 \ubc16\uc5d0 \uacf5\uacf5(20.6%) \ubd84\uc57c\uc758 PR \ud65c\ub3d9 \ube44\uc911\ub3c4 \uc0c1\ub2f9\ud788 \ub192\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\uc8fc\uc694<\/a><\/p>\n

\uc8fc\uc694 PR \uc5c5\ubb34<\/strong><\/p>\n

\uae30\uc5c5\ub4e4\uc740 PR \uc5c5\ubb34 \uc911 \uac00\uc7a5 \uc911\uc694\ud55c \uc5c5\ubb34\ub85c PR \uae30\ud68d \ubc0f \ud37c\ube14\ub9ac\uc2dc\ud2f0(46.3%)\ub97c \ubf51\uc558\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc73c\ub85c \uc18c\uc15c\ubbf8\ub514\uc5b4(18.0%)\uc640 \ucee8\uc124\ud305, \uc870\uc0ac, \ub9ac\uc11c\uce58(7.3%)\ub97c \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud588\uace0, \ub2e4\uc74c\uc73c\ub85c\ub294 \uc774\ubca4\ud2b8, \ud504\ub85c\ubaa8\uc158, \uad11\uace0 \ubc0f \uc560\ub4dc\ubc84\ud1a0\ub9ac\uc5bc, \uc774\uc288 \ubc0f \uc704\uae30\uad00\ub9ac, \ud574\uc678 PR \ub4f1\uc744 \ubf51\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubcf4\ub3c4\uc790\ub8cc<\/a> \ubc0f \uae30\ud68d\uc790\ub8cc \uc791\uc131\uc774 PR \ud68c\uc0ac\uc5d0\uc11c \uac00\uc7a5 \uae30\ubcf8\uc801\uc774\uace0 \uc911\uc694\ud558\ub2e4\ub294 \uac83\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\uc8fc\uc694<\/a><\/p>\n

 <\/p>\n

PR \uae30\uc5c5 \ub9e4\ucd9c\uc561 \ud604\ud669<\/strong><\/p>\n

2015\ub144 \ub9e4\ucd9c \uae30\uc900, \uae30\uc5c5\uc758 71%\uac00 \uc804\ub144\ub3c4(2014\ub144) \ub300\ube44 \ub9e4\ucd9c\uc774 \uc99d\uac00\ud588\ub2e4\uace0 \uc751\ub2f5\ud588\uc2b5\ub2c8\ub2e4.\u00a0\ub610\ud55c, PR \uae30\uc5c5 \uc885\uc0ac\uc790 \uc218\uac00 \ub9ce\uc744\uc218\ub85d \ub2f9\uc5f0\ud788 \ub9e4\ucd9c\uc561\ub3c4 \ub9ce\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\uc885\uc0ac\uc790<\/a><\/p>\n

\uad6d\ub0b4\uc678 \uace0\uac1d\uc0ac \uacc4\uc57d \ud604\ud669<\/strong><\/p>\n

\uad6d\ub0b4\uc678 \uace0\uac1d\uc0ac\uc640\uc758 \ud3c9\uade0 \uacc4\uc57d \uae30\uac04\uc744 \uc0b4\ud3b4\ubcf8 \uacb0\uacfc, \uad6d\ub0b4 \uace0\uac1d\uc0ac\uc758 \ud3c9\uade0 \uacc4\uc57d \uae30\uac04\uc740 1~3\ub144, 3~5\ub144\uc774 \uac00\uc7a5 \ub9ce\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c\u00a0PR \uae30\uc5c5\uc758 71%\uac00 \ud574\uc678 \uae30\uc5c5 \uae30\uad00\uacfc \uac70\ub798\ub97c \ud558\uace0 \uc788\ub2e4\uace0 \uc751\ub2f5\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 \ub300\uc0c1\uad6d\uc740 \ubbf8\uad6d(41.4%)\uc774 \uac00\uc7a5 \ub9ce\uc558\uc73c\uba70, \uc720\ub7fd(22.6%), \uc911\uad6d(13.8%), \uc77c\ubcf8(10.3%) \uc21c\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. <\/p>\n

\uc774\ub294 \uae30\uc5c5\uc758 \ud574\uc678 \uc9c4\ucd9c \ubc0f \uad50\ub958\uac00 \ub9ce\uc544\uc9c0\uba74\uc11c \ud574\uc678 \ud64d\ubcf4 \ud65c\ub3d9<\/a>\uc774 \uc911\uc694\ud574\uc9c0\uace0 \uc788\uc74c\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n

\"\uad6d\ub0b4\uc678<\/a><\/p>\n

PR \uae30\uc5c5 \uc885\uc0ac\uc790 \ud604\ud669<\/strong><\/p>\n

\uad6d\ub0b4 PR \uae30\uc5c5\ub4e4\uc758 \ud3c9\uade0 \uc885\uc0ac\uc790 \uc218\ub294 46.5\uba85\uc778 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c 11\uc778 \uc774\uc0c1 20\uc778 \ubbf8\ub9cc\uacfc 21\uc778 \uc774\uc0c1 30\uc778 \ubbf8\ub9cc\uc774 \uac01 23%\ub85c \uac00\uc7a5 \ub9ce\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc885\uc0ac\uc790 \ud604\ud669\uc744 \ubd84\uc11d\ud55c \uacb0\uacfc, \uc751\ub2f5 \uae30\uc5c5(28\uac1c\uc0ac)\uc758 \uc804\uccb4 \uc885\uc0ac\uc790 \uc218\ub294 1,349\uba85\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc5ec\uc131\uc774 72%\uc774\uba70, \ub0a8\uc131\uc740 28%\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc885\uc0ac\uc790\ub4e4\uc758 \uc804\uacf5\uc740 \uad11\uace0, PR, \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 54.4%\ub85c \uac00\uc7a5 \ub9ce\uc558\uc2b5\ub2c8\ub2e4. \uc885\uc0ac\uc790\ub4e4\uc758 \ud559\ub825\uc740 \ub300\ud559\uad50 \uc7ac\ud559 \ubc0f \uc878\uc5c5(85.0%)\uc774 \uac00\uc7a5 \ub9ce\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc751\ub2f5 PR \uae30\uc5c5\uc758 77%\uac00 \uc778\uc6d0\uc744 \ud655\ub300\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \ud588\uc73c\uba70, 23%\uc758 \uae30\uc5c5\uc740 \ud604\uc7ac \uc778\uc6d0 \uc720\uc9c0\ud560 \uacc4\ud68d\uc774\ub77c\uace0 \uc751\ub2f5\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc751\ub2f5 \uae30\uc5c5 \uc911 \uc778\uc6d0\uc744 \ucd95\uc18c\ud560 \uacc4\ud68d\uc744 \uc138\uc6b4 \uacf3\uc740 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

PR \uae30\uc5c5\ub4e4\uc774 \ub9e4\ucd9c\u00a0\uc99d\uac00\ub97c \ub2ec\uc131\ud558\uba74\uc11c PR \uc0b0\uc5c5 \uaddc\ubaa8\ub3c4 \ud655\ub300\ub418\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ubd84\uc11d\ub429\ub2c8\ub2e4.<\/p>\n

\"PR<\/a><\/p>\n

 <\/p>\n

\uac00\uc7a5 \uc131\uc7a5\ud560 PR \ubd84\uc57c<\/strong><\/p>\n

2016\ub144\ub3c4 \uac00\uc7a5 \uc131\uc7a5\ud560 PR \ubd84\uc57c 1\uc704\ub294 \uc18c\uc15c \ubc0f \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4(26.7%)\uc778 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc73c\ub85c \ucf58\ud150\uce20 \uac1c\ubc1c(26.7%) \uc774\uc288 \ubc0f \uc704\uae30\uad00\ub9ac(20.0%) \uc21c\uc73c\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uce21\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub2e4\uc74c\uc73c\ub85c PR \uae30\ud68d(6.7%), \ucee8\uc124\ud305\u00b7PR \ud6a8\uacfc \uce21\uc815 \ubc0f \ubd84\uc11d(6.6%)\uc774 \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ud558\uc600\uc73c\uba70, \uc774\ubc16\uc5d0 \uc774\ubca4\ud2b8\u00b7\ud504\ub85c\ubaa8\uc158(4.4%), CSR\u00b7\uba85\uc131\uad00\ub9ac(4.4%), \ud574\uc678 PR(3.3%) \uc21c\uc73c\ub85c \uc131\uc7a5\uc774 \uae30\ub300\ub429\ub2c8\ub2e4.<\/p>\n

\"2016<\/a><\/p>\n

 <\/p>\n

\uac00\uc7a5 \uc131\uc7a5\ud560 PR \uc0b0\uc5c5\uad70<\/strong><\/p>\n

\uae30\uc5c5\ub4e4\uc740 \ud5a5\ud6c4 3\ub144\uac04 \uac00\uc7a5 \uc131\uc7a5\ud560 PR \uc0b0\uc5c5\uad70\uc73c\ub85c \ud5ec\uc2a4\u00b7\uc758\ub8cc(4.19\uc810)\ub97c \ubf51\uc558\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc73c\ub85c \uc5ec\uac00\u00b7\uc5ec\ud589(4.07\uc810), \uc2dd\ud488(3.96\uc810), IT(3.93\uc810), \ubdf0\ud2f0 \ubc0f \ucf54\uc2a4\uba54\ud2f1(3.78\uc810), \uacf5\uacf5(3.78\uc810)\uc744 \ubf51\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

\"2016<\/a><\/p>\n

 <\/p>\n

\uc751\ub2f5 \uae30\uc5c5\ub4e4\uc740 \ud5a5\ud6c4 3\ub144\uac04 \uc131\uc7a5\ud560 \uc5c5\ubb34 1\uc21c\uc704\ub85c \uc18c\uc15c\ubbf8\ub514\uc5b4(4.72\uc810)\ub97c \uaf3d\uc558\uc73c\uba70, \ub2e4\uc74c\uc73c\ub85c \uc774\uc288\u00b7\uc704\uae30\uad00\ub9ac(4.48\uc810), \uc601\uc0c1\uc81c\uc791(4.20\uc810), \ud574\uc678 PR(3.97\uc810), CSR \ubc0f \uba85\uc131\uad00\ub9ac(3.90\uc810) \uc21c\uc73c\ub85c \uaf3d\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud2b9\ud788, \ud5a5\ud6c4 3\ub144\uac04 \uc601\uc0c1\uc81c\uc791, CSR\u00b7\uba85\uc131\uad00\ub9ac, PR \uae30\ud68d \ubc0f \ud37c\ube14\ub9ac\uc2dc\ud2f0, \ucee8\uc124\ud305\u00b7\uc870\uc0ac\u00b7\ub9ac\uc11c\uce58 \uc5c5\ubb34\uac00 \uc131\uc7a5\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uac83\uc73c\ub85c \uc804\ub9dd\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud5a5\ud6c4 \uc911\uc694\ud560 \ucc44\ub110\u00a0<\/strong><\/p>\n

\uc2e4\ubb34\uc790\ub4e4\uc740 \ud5a5\ud6c4 \uc911\uc694\ud574\uc9c8 \ucc44\ub110\ub85c\u00a0\uc18c\uc15c\ubbf8\ub514\uc5b4\uc640 \ubaa8\ubc14\uc77c\uc744 \uaf3d\uc558\uc2b5\ub2c8\ub2e4.\u00a0<\/p>\n

\ud2b9\ud788,\u00a0\uc18c\uc15c\ubbf8\ub514\uc5b4\uc640 \ubaa8\ubc14\uc77c\uc740 \ucd5c\uadfc 3\ub144\uac04 \uac00\uc7a5 \uc131\uc7a5\ud588\uc73c\uba70, \ud5a5\ud6c4 3\ub144\uac04\ub3c4 \uac00\uc7a5 \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ud558\uc600\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc885\ud3b8, \ucf00\uc774\ube14, \uc704\uc131\uc740 \ud5a5\ud6c4 3\ub144\uac04 \ub354\uc6b1 \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n

\"2016<\/p>\n

\uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 \ucf58\ud150\uce20 \uac1c\ubc1c \ubd84\uc57c\uc758 \uc131\uc7a5\uc774 \uae30\ub300\ub418\uba74\uc11c, PR \uae30\uc5c5\ub9cc\uc758 \uac15\uc810\uc778 \u2018\ucf58\ud150\uce20 \uae30\ud68d\ub825 \uac15\ud654\u2019 \uc804\ub7b5\uc774 \ud544\uc694\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c PR\uc5c5\uacc4 \uc885\uc0ac\uc790\ub294 \ud1b5\ud569\uc801\uc778 \uc2dc\uac01\uacfc \ub9c8\uc778\ub4dc\ub97c \uac16\ucd94\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

[ \uc774 \ube14\ub85c\uadf8\ub294 \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec \uc11c\ube44\uc2a4 \ub274\uc2a4\uc640\uc774\uc5b4(www.newswire.co.kr<\/a>)\uac00 \ud64d\ubcf4, \ub9c8\ucf00\ud305, PR \uc804\ubb38\uac00\uc5d0\uac8c \uc81c\uacf5\ud558\ub294 \uc815\ubcf4\uc785\ub2c8\ub2e4.\u00a0\ub274\uc2a4\uc640\uc774\uc5b4<\/a>\uc5d0\u00a0\ud68c\uc6d0 \uac00\uc785<\/a>\uc744 \ud558\uba74 \ube14\ub85c\uadf8\uc758 \uae00\uc744 \ub9e4\uc8fc \ubc1b\uc544\ubcfc \uc218 \uc788\uace0, \uc628\ub77c\uc778\uc73c\ub85c \ub274\uc2a4\uc640\uc774\uc5b4\uc5d0 \ubcf4\ub3c4\uc790\ub8cc \ub4f1\ub85d\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uac00\uc785\ud558\uae30><\/a>\u00a0]<\/p>\n","protected":false},"excerpt":{"rendered":"

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