{"id":7387,"date":"2017-09-05T06:00:17","date_gmt":"2017-09-04T21:00:17","guid":{"rendered":"http:\/\/blog.newswire.co.kr\/?p=7387"},"modified":"2017-09-27T17:39:28","modified_gmt":"2017-09-27T08:39:28","slug":"%ec%84%a4%eb%93%9d%eb%a0%a5-%ec%9e%88%eb%8a%94-%ec%b9%b4%ed%94%bc-%ec%9e%91%ec%84%b1-%ec%9a%94%eb%a0%b9-3%ea%b0%80%ec%a7%80","status":"publish","type":"post","link":"https:\/\/blog.newswire.co.kr\/?p=7387","title":{"rendered":"\uc124\ub4dd\ub825 \uc788\ub294 \uce74\ud53c \uc791\uc131 \uc694\ub839 3\uac00\uc9c0"},"content":{"rendered":"

\"\"<\/p>\n

\uc790\uae30\uc18c\uac1c\uc11c\uc5d0\uc11c\ubd80\ud130 \uc81c\ud488 \uc124\uba85\uc11c, \uc6f9\uc0ac\uc774\ud2b8 \ubb38\uad6c, \ubc30\ub108 \uad11\uace0 \ubb38\uad6c, \ube14\ub85c\uadf8 \ud3ec\uc2a4\ud2b8, \uc774\uba54\uc77c \uc81c\ubaa9,\u00a0\uc81c\uc548\uc11c, \ubb38\uc790\uba54\uc2dc\uc9c0 \ub4f1 \uc6b0\ub9ac\uac00 \uc4f0\ub294 \uc218\ub9ce\uc740 \uae00\uc740 \ubaa8\ub450 \uce74\ud53c(copy)\uc785\ub2c8\ub2e4.<\/p>\n

\uce74\ud53c\ub77c\uc774\ud305(copywriting)\uc744 \uc798\ud558\uba74 \uc0c1\ub300\ubc29\uc744 \uc124\ub4dd\ud558\uc5ec \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubcf4\ub3c4\uc790\ub8cc<\/a>\u00a0\uc791\uc131\ub3c4 \uc0ac\uc2e4 \uc804\ub2ec\uacfc \uc2e0\ub8b0\uac10 \ud615\uc131\uc5d0 \uc911\uc810\uc744 \ub454\ub2e4\ub294 \uc810\uc774 \uc57d\uac04 \ub2e4\ub97c \ubfd0\uc774\uc9c0 \uc77c\uc885\uc758 \uce74\ud53c\ub77c\uc774\ud305\uc785\ub2c8\ub2e4.<\/p>\n

\uc624\ub298\uc740 \uc124\ub4dd\ub825 \uc788\ub294 \uce74\ud53c\ub97c \uc4f0\ub294 3\uac00\uc9c0 \uc694\ub839\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n

1. \uccad\uc911\uc744 \uc774\ud574\ud558\ub77c<\/strong><\/p>\n

\ubbf8\uad6d\uc758 \uc804\uc124\uc801\uc778 \uce74\ud53c\ub77c\uc774\ud130 \uc720\uc9c4 \uc288\uc6cc\uce20(Eugene Schwartz)\ub294 \ud6cc\ub96d\ud55c \uce74\ud53c\ub77c\uc774\ud130\uac00 \ub418\ub824\uba74 \ud6cc\ub96d\ud55c \ub9ac\uc2a4\ub108(listener)\uac00 \ub418\uc5b4\uc57c \ud55c\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc0c1\ub300\ubc29\uc758 \ub9c8\uc74c\uc744 \uc5f4\uac8c \ud558\ub824\uba74 \uc0c1\ub300\ubc29\uc774 \ub193\uc5ec\uc788\ub294 \uc0c1\ud669\uacfc \uc785\uc7a5\uc744 \ucda9\ubd84\ud788 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d\uc774 \ubb34\uc5c7\uc744 \uc6d0\ud558\ub294\uc9c0 \uc774\ud574\ud55c\ub2e4\uba74 \uc124\ub4dd\ud558\ub294 \uac83\uc740 \uac04\ub2e8\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n

\uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc9c1\uc811 \uc6d0\ud558\ub294 \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \ubb3b\uace0, \ub4e4\uc740 \ub0b4\uc6a9\uc744 \ubc14\ud0d5\uc73c\ub85c \ucf58\ud150\uce20\ub97c \ub9cc\ub4e4\uc5b4\ubcf4\uc138\uc694. \ub354\uc6b1 \uc124\ub4dd\ub825 \uc788\ub294 \uce74\ud53c\ub97c \uc791\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

2. \uc9e7\uace0 \uc27d\uac8c \uc791\uc131\ud558\ub77c<\/strong><\/p>\n

\uce74\ud53c\ub294 \uc9e7\uace0 \uc27d\uac8c \uc4f0\ub294 \uac83\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4. \ub108\ubb34 \uae38\uac70\ub098 \uc5b4\ub824\uc6b4 \ucf58\ud150\uce20\ub294 \uac00\ub3c5\uc131\uc744 \ud574\uce58\uace0 \ub3c5\uc790\ub97c \uc9c0\ub8e8\ud558\uac8c \ud569\ub2c8\ub2e4. \uce74\ud53c\ub97c \uc4f0\ub294 \uc2dc\uac04\ub9cc\ud07c \uad70\ub354\ub354\uae30\ub97c \ucc3e\uc544 \uc9c0\uc6b0\ub294 \uc791\uc5c5\uc5d0 \uc2dc\uac04\uc744 \ud22c\uc790\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ud2b9\ud788 \ubd88\ud544\uc694\ud55c \ubb38\uc7a5\uc774\ub098 \ub2e8\uc5b4\ub97c \uc0ad\uc81c\ud558\uace0 \uae00\uc744 \ucd95\uc57d\uc2dc\ud0a4\ub294 \ub2a5\ub825\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ucd08\uc548\uc744 \uc77d\uc5b4\ubcf4\uba74\uc11c \ubaa9\uc801\uc5d0 \ubd80\ud569\ud558\uc9c0 \uc54a\ub294 \ubd88\ud544\uc694\ud55c \ubb38\uc7a5\uc740 \ubaa8\ub450 \uc9c0\uc6b0\uc138\uc694. \ub9d0\uc744 \uc904\uc5ec\uc57c \uc758\ubbf8\uac00 \ub354 \uba85\ud655\ud574\uc9d1\ub2c8\ub2e4. \ub354\ub294 \ubc84\ub9b4 \ub0b4\uc6a9\uc774 \uc5c6\uc744 \ub54c\uae4c\uc9c0 \uc904\uc774\uc138\uc694.<\/p>\n

\ub610\ud55c \uce74\ud53c\ub294 \uc27d\uac8c \uc4f0\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc27d\uac8c \uae00\uc744 \uc4f0\ub294 \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95\uc740 \ub300\ud654\ud558\ub4ef\uc774 \uc791\uc131\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ucd08\ub4f1\ud559\uc0dd\uc774 \ubd10\ub3c4 \ubc14\ub85c \uc54c \uc218 \uc788\ub3c4\ub85d \uc26c\uc6b4 \ub2e8\uc5b4\uc640 \uc5b4\ud22c\ub85c \uc368\uc57c \ud569\ub2c8\ub2e4. \ucd08\uc548\uc744 \uc18c\ub9ac \ub0b4\uc5ec \uc77d\uc5b4\ubcf4\uace0 \ub9c9\ud788\ub294 \ubd80\ubd84\uc774 \uc5c6\ub294\uc9c0 \ud655\uc778\ud574\ubcf4\uc138\uc694. \uce5c\uad6c\uc640 \ub300\ud654\ud558\ub4ef\uc774 \uc27d\uace0 \ub9c9\ud798 \uc5c6\uc774 \uc77d\ud600\uc57c \uc88b\uc740 \uae00\uc785\ub2c8\ub2e4.<\/p>\n

3. \uad6c\uccb4\uc801\uc73c\ub85c \uc791\uc131\ud558\ub77c<\/strong><\/p>\n

\uce74\ud53c\ub97c \uc4f8 \ub54c \uc27d\uac8c \uc4f0\ub294 \uac83\ub9cc\ud07c\uc774\ub098 \uc911\uc694\ud55c \uac83\uc774 \uad6c\uccb4\uc801\uc73c\ub85c \uc4f0\ub294 \uac83\uc785\ub2c8\ub2e4. \uad6c\uccb4\uc801\uc73c\ub85c \uc4f0\uc9c0 \uc54a\uc73c\uba74 \ub0b4 \uc0dd\uac01\uc744 \uc81c\ub300\ub85c \uc804\ub2ec\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub098\ub294 \uc2e4\uc81c\ub85c \ubcf4\uace0 \uacaa\uc740 \uc77c\uc774\ub77c \uc798 \uc54c\uc9c0\ub9cc, \ub2e8\uc21c\ud788 \u2018\uba4b\uc9c0\ub2e4\u2019, \u2018\ucd5c\uace0\ub2e4\u2019\ub77c\uace0\ub9cc \ud574\uc11c\ub294 \ub3c5\uc790\ub294 \uc54c \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uad00\ub828\ub41c \uc138\ubd80\uc801\uc778 \ub0b4\uc6a9\uc744 \ub3c5\uc790\ub4e4\uc5d0\uac8c \uc54c\ub824\uc8fc\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uad6c\uccb4\uc801\uc73c\ub85c \uc4f0\uae30 \uc704\ud574\uc11c\ub294 \uadfc\uac70\ub97c \ucda9\ubd84\ud558\uac8c \uc368\uc8fc\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uadfc\uac70\uac00 \ubd80\uc2e4\ud558\uba74 \uc77d\ub294 \uc774\uac00 \uacb0\ub860\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc544\ub798\uc640 \uac19\uc740 \uc608\ub97c \ub4e4\uc5b4 \uc124\uba85\ud574\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

– \ucd5c\uace0\uc758 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc73c\ub85c \ud68c\uc6d0 \uac00\uc785\uc744 \ub298\ub9ac\uc138\uc694.
\n– \uc800\ud76c\ub294 \ube60\ub978 \ucd9c\ub825 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.
\n– \uc2e0\uc18d\ud558\uace0 \uce5c\uc808\ud55c \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uc704\uc640 \uac19\uc740 \ubb38\uc7a5\uc740 \ub2e4\uc74c\uacfc \uac19\uc774 \ubc14\uafb8\uc5c8\uc744 \ub54c \ub354 \uad6c\uccb4\uc801\uc778 \ubb38\uc7a5\uc774 \ub429\ub2c8\ub2e4.<\/p>\n

– 500,323\uac1c \ud68c\uc0ac\uac00 \ud68c\uc6d0 \uac00\uc785\uc744 \ub298\ub9ac\uae30 \uc704\ud574 \uc800\ud76c \uc194\ub8e8\uc158\uc744 \uc774\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4
\n– \ud544\uc694\ud558\uc2e0 \ucd9c\ub825\ubb3c\uc744 48\uc2dc\uac04 \uc774\ub0b4\uc5d0 \ud0dd\ubc30\ub85c \ubc1b\uc544\ubcf4\uc138\uc694.
\n– \uc2e0\uc18d\ud558\uace0 \uce5c\uc808\ud55c \uace0\uac1d\uc9c0\uc6d0\ud300\uc774 24\uc2dc\uac04 \ub300\uae30\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 4\uc2dc\uac04 \uc774\ub0b4\uc758 \ud68c\uc2e0\uc744 \uc57d\uc18d\ud569\ub2c8\ub2e4.<\/p>\n

\uce74\ud53c\ub77c\uc774\ud305\uc740 \ud64d\ubcf4 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \uac00\uc838\uc57c \ud560 \ud575\uc2ec\uc5ed\ub7c9\uc785\ub2c8\ub2e4. \uce74\ud53c\ub77c\uc774\ud305\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \ub274\uc2a4\uc640\uc774\uc5b4 \ube14\ub85c\uadf8 \ud3ec\uc2a4\ud2b8 \uc624\uae38\ube44\uac00 \uc18c\uac1c\ud558\ub294 \uce74\ud53c\ub77c\uc774\ud305 \uc694\ub839 7\uac00\uc9c0<\/a>\ub97c \ucc38\uace0\ud558\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n

\n
\uc774 \ube14\ub85c\uadf8\ub294 \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec \uc11c\ube44\uc2a4 \ub274\uc2a4\uc640\uc774\uc5b4(www.newswire.co.kr<\/a>)\uac00 \ud64d\ubcf4, \ub9c8\ucf00\ud305, PR\uc804\ubb38\uac00 \uc5d0\uac8c \uc81c\uacf5\ud558\ub294 \uc815\ubcf4\uc785\ub2c8\ub2e4. \ub274\uc2a4\uc640\uc774\uc5b4<\/a>\uc5d0 \ud68c\uc6d0 \uac00\uc785<\/a>\uc744 \ud558\uba74 \ube14\ub85c\uadf8\uc758 \uae00\uc744 \ub9e4\uc8fc \ubc1b\uc544\ubcfc \uc218 \uc788\uace0, \uc628\ub77c\uc778 \uc73c\ub85c \ub274\uc2a4\uc640\uc774\uc5b4\uc5d0 \ubcf4\ub3c4\uc790\ub8cc \ub4f1\ub85d\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uc785\ud558\uae30 ><\/a><\/div>\n<\/div>\n

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\uc790\uae30\uc18c\uac1c\uc11c\uc5d0\uc11c\ubd80\ud130 \uc81c\ud488 \uc124\uba85\uc11c, \uc6f9\uc0ac\uc774\ud2b8 \ubb38\uad6c, \ubc30\ub108 \uad11\uace0 \ubb38\uad6c, \ube14\ub85c\uadf8 \ud3ec\uc2a4\ud2b8, \uc774\uba54\uc77c \uc81c\ubaa9,\u00a0\uc81c\uc548\uc11c, \ubb38\uc790\uba54\uc2dc\uc9c0 \ub4f1 \uc6b0\ub9ac\uac00 \uc4f0\ub294 \uc218\ub9ce\uc740 \uae00\uc740 \ubaa8\ub450 \uce74\ud53c(copy)\uc785\ub2c8\ub2e4. \uce74\ud53c\ub77c\uc774\ud305(copywriting)\uc744 \uc798\ud558\uba74 \uc0c1\ub300\ubc29\uc744 \uc124\ub4dd\ud558\uc5ec \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\ub3c4\uc790\ub8cc\u00a0\uc791\uc131\ub3c4 \uc0ac\uc2e4 \uc804\ub2ec\uacfc \uc2e0\ub8b0\uac10 \ud615\uc131\uc5d0 \uc911\uc810\uc744 \ub454\ub2e4\ub294 \uc810\uc774 \uc57d\uac04 \ub2e4\ub97c \ubfd0\uc774\uc9c0 \uc77c\uc885\uc758 \uce74\ud53c\ub77c\uc774\ud305\uc785\ub2c8\ub2e4. \uc624\ub298\uc740 \uc124\ub4dd\ub825 \uc788\ub294 \uce74\ud53c\ub97c \uc4f0\ub294 3\uac00\uc9c0 \uc694\ub839\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4. 1. \uccad\uc911\uc744 \uc774\ud574\ud558\ub77c \ubbf8\uad6d\uc758 \uc804\uc124\uc801\uc778 […]<\/p>\n","protected":false},"author":1,"featured_media":7394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[1315,1316,1322,204,426,452,1319,1318,542,1317,705,1320,1321,907,1314],"class_list":["post-7387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-writing-press-releases","tag-copy","tag-copywriting","tag-eugene-schwartz","tag-204","tag-426","tag-452","tag-1319","tag-1318","tag-542","tag-1317","tag-705","tag-1320","tag-1321","tag-907","tag-1314"],"yoast_head":"\n\uc124\ub4dd\ub825 \uc788\ub294 \uce74\ud53c \uc791\uc131 \uc694\ub839 3\uac00\uc9c0 - 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