{"id":7528,"date":"2017-11-07T06:00:45","date_gmt":"2017-11-06T21:00:45","guid":{"rendered":"http:\/\/blog.newswire.co.kr\/?p=7528"},"modified":"2017-11-06T16:44:52","modified_gmt":"2017-11-06T07:44:52","slug":"%ec%98%a8%eb%9d%bc%ec%9d%b8-%ed%8f%89%ed%8c%90-%ea%b4%80%eb%a6%ac-%ec%a0%84%eb%9e%b5-5%ea%b0%80%ec%a7%80","status":"publish","type":"post","link":"https:\/\/blog.newswire.co.kr\/?p=7528","title":{"rendered":"\uc628\ub77c\uc778 \ud3c9\ud310 \uad00\ub9ac \uc804\ub7b5 5\uac00\uc9c0"},"content":{"rendered":"

\"\"<\/p>\n

\uc628\ub77c\uc778 \ud64d\ubcf4 \ub9c8\ucf00\ud305\ub9cc\ud07c \uc911\uc694\ud55c \uac83\uc774\u00a0\uc628\ub77c\uc778 \ud3c9\ud310 \uad00\ub9ac\uc785\ub2c8\ub2e4.<\/p>\n

\uc628\ub77c\uc778 \ud3c9\ud310 \uad00\ub9ac(ORM, Online Reputation Management)\ub780 \uc0ac\ub78c\ub4e4\uc774 \uc778\ud130\ub137\uacfc SNS\uc5d0 \ub0a8\uae34 \uae00\uc744 \ud1b5\ud574 \uc0ac\ub78c, \ud68c\uc0ac, \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud558\uc5ec \uac16\uac8c \ub418\ub294 \uc778\uc2dd\uc744 \uac1c\uc120\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n

\ud2b9\ud788 \uac80\uc0c9\uc5d4\uc9c4\uc5d0\uc11c \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ube0c\ub79c\ub4dc\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ub0b4\uc6a9\uc744 \uad00\ub9ac\ud558\ub294 \uac83\uc774 \uc8fc\uc694 \ud65c\ub3d9\uc785\ub2c8\ub2e4.\u00a0\uac80\uc0c9\uc5d4\uc9c4\uc5d0\uc11c \uae30\uc5c5\uc774\ub098 \ube0c\ub79c\ub4dc\uba85\uc744 \uac80\uc0c9\ud558\uc600\uc744 \ub54c \uac80\uc0c9\ub418\ub294 \ud68c\uc0ac \uc6f9\uc0ac\uc774\ud2b8, SNS \uac8c\uc2dc\uae00, \ub274\uc2a4, \uc0ac\uc9c4 \ub4f1 \ubaa8\ub4e0 \uac83\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0, \ubb38\uc81c\uac00 \ub418\ub294 \uae00\uc774 \ubc1c\uacac\ub418\uc5c8\uc744 \ub54c \uc870\uce58\ub97c \ucde8\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uc624\ub298\uc740 \uc628\ub77c\uc778 \ud3c9\ud310 \uad00\ub9ac \uc804\ub7b5 5\uac00\uc9c0\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n

1. \uc815\uae30\uc801\uc778 \ubaa8\ub2c8\ud130\ub9c1<\/strong><\/p>\n

\uc628\ub77c\uc778 \ud3c9\ud310 \uad00\ub9ac\uc758 \uae30\ubcf8\uc740 \uafb8\uc900\ud55c \ubaa8\ub2c8\ud130\ub9c1\uc785\ub2c8\ub2e4. \ubaa8\ub2c8\ud130\ub9c1\uc744 \uc798 \ud574\uc57c \ubd80\uc815\uc801\uc778 \ucf58\ud150\uce20\uac00 \uac80\uc0c9 \uc0c1\uc704\uc5d0 \uc62c\ub77c\uc624\uac70\ub098 \uc774\uc288\uac00 \ub418\uace0 \uc788\uc744 \ub54c, \ube60\ub978 \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubd80\uc815\uc801\uc778 \ucf58\ud150\uce20\ub294 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc628\ub77c\uc778 \ud3c9\ud310\uc744 \ub0ae\ucd94\uace0 \ube44\uc988\ub2c8\uc2a4 \ub9e4\ucd9c\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \uace0\uac1d\uc758 \ubd88\ub9cc\uc5d0 \uc2e0\uc18d\ud558\uac8c \ub300\uc751\ud558\uac70\ub098, \ub2e4\ub978 \ucf58\ud150\uce20\ub97c \uc774\uc6a9\ud574 \ubb38\uc81c\uac00 \ub418\ub294 \ucf58\ud150\uce20\uc758 \uac80\uc0c9 \uc21c\uc704\ub97c \ub0ae\ucd94\ub294 \ub4f1\uc758 \uc791\uc5c5\uc744 \ud574\uc57c \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ubd80\uc815\uc801\uc778 \ucf58\ud150\uce20\uac00 \uacc4\uc18d\ud574\uc11c \ub178\ucd9c\ub418\ub294 \uac83\uc744 \ub9c9\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774\ub97c \uc704\ud574\uc11c\ub294 \uad6c\uae00 \uc54c\ub9ac\ubbf8(Google Alerts)\uc640 \uac19\uc740 \uc2e4\uc2dc\uac04 \ubaa8\ub2c8\ud130\ub9c1 \ud234\uc744 \uc774\uc6a9\ud558\uc5ec \ube0c\ub79c\ub4dc\uc640 \uc81c\ud488\uc5d0 \ub300\ud55c \uae00\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\ub294 \uac83\uc774 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n

2. \ubd84\uc11d \ubcf4\uace0\uc11c \uc791\uc131<\/strong><\/p>\n

\ub124\uc774\ubc84, \uad6c\uae00, \ub2e4\uc74c \ub4f1\uc5d0\uc11c \ud68c\uc0ac\uba85\uc744 \uc785\ub825\ud588\uc744 \ub54c \uac80\uc0c9\ub418\ub294 \uacb0\uacfc\ub97c \ubd84\uc11d\ud55c \ubcf4\uace0\uc11c\ub97c \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uac80\uc0c9 \uacb0\uacfc \ud398\uc774\uc9c0\ub294 3\ud398\uc774\uc9c0\uae4c\uc9c0 \uc815\ub9ac\ud558\ub294 \uac83\uc774 \uc88b\uc73c\uba70, \uac80\uc0c9 \ud654\uba74\uc744 \ucea1\ucc98\ud558\uc5ec \uc774\ubbf8\uc9c0\ub97c \ucd94\uac00\ud558\ub294 \uac83\uc774 \uc8fc\uae30\uc801\uc778 \ubcc0\ud654\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n

\uac80\uc0c9\ub418\ub294 \uacb0\uad0f\uac12\uc744 \uae0d\uc815, \ubd80\uc815, \uc911\ub9bd\uc73c\ub85c \ub098\ub204\uace0 \uadf8\ub2e4\uc74c\uc5d0\ub294 \uc81c\uc5b4 \uac00\ub2a5\ud55c \ucf58\ud150\uce20\uc778\uc9c0\ub3c4 \ubd84\ub958\ud569\ub2c8\ub2e4. \uacb0\uad0f\uac12\uc744 \uce74\ud14c\uace0\ub9ac\ub85c \ubd84\ub958\ud574\ub193\uc73c\uba74 \uc8fc\ub85c \uc5b4\ub5a4 \uc628\ub77c\uc778 \ucc44\ub110\uc5d0\uc11c \ubd80\uc815\uc801\uc778 \uae00\uc774 \uc62c\ub77c\uc624\ub294\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc8fc\uc758\ud574\uc57c \ud560 \uc8fc\uc694 \ucc44\ub110\uc744 \uc54c\uba74 \ubc29\ube44\ucc45\uc744 \ub9c8\ub828\ud558\uae30\ub3c4 \uc26c\uc6cc\uc9d1\ub2c8\ub2e4.<\/p>\n

3. \uc6f9\uc0ac\uc774\ud2b8\uc640 SNS \uac80\uc0c9\uc5d4\uc9c4\ucd5c\uc801\ud654<\/strong><\/p>\n

\uac00\uc7a5 \uc88b\uc740 ORM \uc804\ub7b5\uc740 \uac80\uc0c9\uc5d4\uc9c4\uc5d0\uc11c \ub2e4\ub978 \uae00\ubcf4\ub2e4 \uc6b0\ub9ac \ud68c\uc0ac \uc6f9\ud398\uc774\uc9c0\uc640 \ucf58\ud150\uce20\uac00 \uba3c\uc800 \uac80\uc0c9\ub418\ub3c4\ub85d \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ud68c\uc0ac\uc18c\uac1c, \uc11c\ube44\uc2a4 \uc18c\uac1c, \uc5f0\ub77d\ucc98 \ub4f1\uacfc \uac19\uc740 \ud68c\uc0ac\ub97c \uc124\uba85\ud55c \ud398\uc774\uc9c0\ub97c \uc911\uc2ec\uc73c\ub85c \uba54\ud0c0\ud0dc\uadf8, \ud0c0\uc774\ud2c0, \ub514\uc2a4\ud06c\ub9bd\uc158\uc744 \ucd94\uac00\ud558\ub294 \uac83\uc774 \uac80\uc0c9\uc5d4\uc9c4\ucd5c\uc801\ud654(SEO)\uc5d0 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c \uc0ac\uc9c4 \uac80\uc0c9 \uacb0\uacfc\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \uc720\ud29c\ube0c\uc5d0 \ud68c\uc0ac\uc640 \uc81c\ud488 \uc601\uc0c1\uc744 \uc62c\ub9ac\uba74 \uad6c\uae00\uc5d0\uc11c \uc798 \uac80\uc0c9\ub429\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c \ud398\uc774\uc2a4\ubd81, \uad6c\uae00\ud50c\ub7ec\uc2a4, \ube14\ub85c\uadf8 \ub4f1 SNS\ub97c \uc6b4\uc601\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. SNS \uac8c\uc2dc\uae00\uc740 \uac80\uc0c9 \uacb0\uacfc\uc0c1\uc5d0\uc11c \uc0c1\uc704\uc5d0 \ub178\ucd9c\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n

4. \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec<\/strong><\/p>\n

\ub274\uc2a4 \uac00\uce58\uac00 \uc788\ub294 \uc18c\uc2dd\uc744 \ubcf4\ub3c4\uc790\ub8cc\ub85c \ubc1c\ud45c\ud558\ub294 \uac83\ub3c4 \ud6a8\uacfc\uc801\uc778 \uc628\ub77c\uc778 \ud3c9\ud310 \uad00\ub9ac \uc804\ub7b5\uc785\ub2c8\ub2e4. \ub274\uc2a4 \uac00\uce58\uac00 \uc788\ub294 \ub0b4\uc6a9\uc744 \ubcf4\ub3c4\uc790\ub8cc\ub85c \ubc1c\ud45c\ud558\uba74 \uc218\uc2ed \uac1c \ube14\ub85c\uadf8 \uae00\uacfc \ub274\uc2a4\uac00 \uc628\ub77c\uc778\uc5d0 \uac8c\uc7ac\ub429\ub2c8\ub2e4. \uac80\uc0c9\uc5d4\uc9c4\uc740 \ucd5c\uc2e0, \uadf8\ub9ac\uace0 \uc778\uae30 \ub192\uc740 \ub274\uc2a4 \uc0ac\uc774\ud2b8\uc5d0 \uac8c\uc2dc\ub41c \ucf58\ud150\uce20\ub97c \uc0c1\uc704\uc5d0 \ub178\ucd9c\ud569\ub2c8\ub2e4. \ubcf4\ub3c4\uc790\ub8cc\uc640 \ub274\uc2a4\ub294 \uae0d\uc815\uc801\uc778 \ucf58\ud150\uce20\uc774\ubbc0\ub85c \uc18c\ube44\uc790\uc5d0\uac8c \uc2e0\ub8b0\ub97c \uc8fc\ub294 \ud6a8\uacfc\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\ub3c4\uc790\ub8cc\uac00 \uac80\uc0c9\uc774 \uc798 \ub418\uac8c \ud558\ub294 \ubc29\ubc95\uc740\u00a0\uac80\uc0c9\uc774 \uc798\ub418\uac8c \ud558\ub824\uba74<\/a>\uc744 \uc77d\uc5b4\ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n

5. \ubd88\ub9cc\uace0\uac1d\uc5d0 \ub300\ud55c \uc2e0\uc18d\ud55c \uc0ac\uacfc<\/strong><\/p>\n

\uc18c\ube44\uc7ac \uae30\uc5c5\uc778 \uacbd\uc6b0 \ubc30\ub2ec\ud1b5, \ud2b8\ub9bd\uc5b4\ub4dc\ubc14\uc774\uc800 \ub4f1 \uc911\uac1c \uc11c\ube44\uc2a4 \uc0c1\uc758 \uace0\uac1d \ud6c4\uae30\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ubd88\ub9cc \uae00\uc774 \uc62c\ub77c\uc624\uba74 \uc989\uac01\uc801\uc73c\ub85c \uc751\ub2f5\ud558\ub294 \uac83\uc774 \uc88b\uace0, \uc774\ub54c\ub294 \uac00\ub2a5\ud55c \ud55c \uacf5\uac1c\uc801\uc73c\ub85c \uc751\ub2f5\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \ubc29\uc5b4\uc801\uc778 \uc790\uc138\ub97c \ucde8\ud558\uae30\ubcf4\ub2e4\ub294 \ubbf8\uc548\ud55c \uac10\uc815\uc744 \ud45c\ud604\ud558\uace0 \uc2e4\uc218\ub97c \uc778\uc815\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc88b\uc2b5\ub2c8\ub2e4. \uc9c4\uc815\uc131\uc774 \ub290\uaef4\uc9c0\ub294 \ub2f5\uae00\uc740 \ub2e4\ub978 \uc0ac\ub78c\ub4e4\uc5d0\uac8c\ub3c4 \ud68c\uc0ac\uac00 \uc11c\ube44\uc2a4\ub97c \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud558\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n

\n
\uc774 \ube14\ub85c\uadf8\ub294 \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec \uc11c\ube44\uc2a4 \ub274\uc2a4\uc640\uc774\uc5b4(www.newswire.co.kr<\/a>)\uac00 \ud64d\ubcf4, \ub9c8\ucf00\ud305, PR\uc804\ubb38\uac00 \uc5d0\uac8c \uc81c\uacf5\ud558\ub294 \uc815\ubcf4\uc785\ub2c8\ub2e4. \ub274\uc2a4\uc640\uc774\uc5b4<\/a>\uc5d0 \ud68c\uc6d0 \uac00\uc785<\/a>\uc744 \ud558\uba74 \ube14\ub85c\uadf8\uc758 \uae00\uc744 \ub9e4\uc8fc \ubc1b\uc544\ubcfc \uc218 \uc788\uace0, \uc628\ub77c\uc778 \uc73c\ub85c \ub274\uc2a4\uc640\uc774\uc5b4\uc5d0 \ubcf4\ub3c4\uc790\ub8cc \ub4f1\ub85d\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uc785\ud558\uae30 ><\/a><\/div>\n<\/div>\n

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\uc628\ub77c\uc778 \ud64d\ubcf4 \ub9c8\ucf00\ud305\ub9cc\ud07c \uc911\uc694\ud55c \uac83\uc774\u00a0\uc628\ub77c\uc778 \ud3c9\ud310 \uad00\ub9ac\uc785\ub2c8\ub2e4. \uc628\ub77c\uc778 \ud3c9\ud310 \uad00\ub9ac(ORM, Online Reputation Management)\ub780 \uc0ac\ub78c\ub4e4\uc774 \uc778\ud130\ub137\uacfc SNS\uc5d0 \ub0a8\uae34 \uae00\uc744 \ud1b5\ud574 \uc0ac\ub78c, \ud68c\uc0ac, \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud558\uc5ec \uac16\uac8c \ub418\ub294 \uc778\uc2dd\uc744 \uac1c\uc120\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud2b9\ud788 \uac80\uc0c9\uc5d4\uc9c4\uc5d0\uc11c \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ube0c\ub79c\ub4dc\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ub0b4\uc6a9\uc744 \uad00\ub9ac\ud558\ub294 \uac83\uc774 \uc8fc\uc694 \ud65c\ub3d9\uc785\ub2c8\ub2e4.\u00a0\uac80\uc0c9\uc5d4\uc9c4\uc5d0\uc11c \uae30\uc5c5\uc774\ub098 \ube0c\ub79c\ub4dc\uba85\uc744 \uac80\uc0c9\ud558\uc600\uc744 \ub54c \uac80\uc0c9\ub418\ub294 \ud68c\uc0ac \uc6f9\uc0ac\uc774\ud2b8, SNS \uac8c\uc2dc\uae00, \ub274\uc2a4, \uc0ac\uc9c4 \ub4f1 \ubaa8\ub4e0 \uac83\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0, \ubb38\uc81c\uac00 […]<\/p>\n","protected":false},"author":1,"featured_media":7532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1118],"tags":[1383,1379,103,145,149,426,712,1382,1381,1380,1370,1384],"class_list":["post-7528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-pr-marketing","tag-online-reputation-management","tag-orm","tag-seo","tag-145","tag-149","tag-426","tag-712","tag-1382","tag-1381","tag-1380","tag-1370","tag-1384"],"yoast_head":"\n\uc628\ub77c\uc778 \ud3c9\ud310 \uad00\ub9ac \uc804\ub7b5 5\uac00\uc9c0 - 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