{"id":8028,"date":"2018-03-21T06:00:20","date_gmt":"2018-03-20T21:00:20","guid":{"rendered":"http:\/\/blog.newswire.co.kr\/?p=8028"},"modified":"2018-03-23T15:24:35","modified_gmt":"2018-03-23T06:24:35","slug":"%eb%af%b8%eb%9e%98-%ec%86%8c%eb%b9%84-%ec%a3%bc%ec%97%ad-z%ec%84%b8%eb%8c%80-%ed%99%8d%eb%b3%b4-%ec%a0%84%eb%9e%b5-4%ea%b0%80%ec%a7%80","status":"publish","type":"post","link":"https:\/\/blog.newswire.co.kr\/?p=8028","title":{"rendered":"\ubbf8\ub798 \uc18c\ube44 \uc8fc\uc5ed Z\uc138\ub300 \ud64d\ubcf4 \uc804\ub7b5 4\uac00\uc9c0"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"8048\" data-permalink=\"https:\/\/blog.newswire.co.kr\/?attachment_id=8048\" data-orig-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2018\/03\/zgenerationpr.jpg\" data-orig-size=\"595,410\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"zgenerationpr\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2018\/03\/zgenerationpr.jpg\" class=\"size-full wp-image-8048 aligncenter\" src=\"http:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2018\/03\/zgenerationpr.jpg\" alt=\"\" width=\"595\" height=\"410\" srcset=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2018\/03\/zgenerationpr.jpg 595w, https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2018\/03\/zgenerationpr-300x207.jpg 300w, https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2018\/03\/zgenerationpr-100x70.jpg 100w, https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2018\/03\/zgenerationpr-218x150.jpg 218w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/p>\n<p>\ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc5d0 \uc774\uc5b4 \ud64d\ubcf4 \ub9c8\ucf00\ud305 \uc5c5\uacc4\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\ub294 \ub610 \ub2e4\ub978 \uc138\ub300\uac00 \ub4f1\uc7a5\ud574 \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub294\ub370\uc694. \ubc14\ub85c &#8216;Z\uc138\ub300&#8217;\uc785\ub2c8\ub2e4.<\/p>\n<p>Z\uc138\ub300\ub294 1995\ub144\ubd80\ud130 2012\ub144\uc5d0 \ud0dc\uc5b4\ub09c 10\u00b720\uc138\ub300\ub97c \ub9d0\ud569\ub2c8\ub2e4. 1980\u223c1995\ub144 \ud0dc\uc5b4\ub09c\u00a0\ubc00\ub808\ub2c8\uc5bc \uc138\ub300(Y\uc138\ub300)\ub97c \uc787\ub294 \uc758\ubbf8\ub85c \ubd99\uc740 \uc774\ub984\uc785\ub2c8\ub2e4. \ub300\ubd80\ubd84 Z\uc138\ub300\uc758 \ubd80\ubaa8\ub294 X\uc138\ub300\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774 Z\uc138\ub300\uac00 \uac00\uc9c0\uace0 \uc788\ub294 \uac00\uc7a5 \ud070 \ud2b9\uc9d5 \uac00\uc6b4\ub370 \ud558\ub098\ub294 \uc774\ub4e4\uc740 \ub514\uc9c0\ud138 \ub124\uc774\ud2f0\ube0c(Digital Native)\ub77c\ub294 \uc810\uc785\ub2c8\ub2e4.\u00a0Z\uc138\ub300\ub294 \uc5b4\ub9b4 \ub54c\ubd80\ud130 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0 \ub178\ucd9c\ub41c \uc138\ub300\ub85c \ubaa8\ubc14\uc77c \uae30\uae30 \uc870\uc791\uc5d0 \ub2a5\uc219\ud558\uace0 \uae30\uc874 \uc138\ub300\uc640\ub294 \ub2e4\ub978 \uc18c\ube44 \ud2b9\uc131\uc744 \ubcf4\uc785\ub2c8\ub2e4.<\/p>\n<p>2020\ub144\uae4c\uc9c0 Z\uc138\ub300\uac00 \uc804 \uc138\uacc4 \uc18c\ube44\uc790\uc758 40%\ub97c \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud558\uba74\uc11c Z\uc138\ub300\uc5d0 \ub300\ud55c \uc774\ud574\uc640 \uc18c\ud1b5\uc774 \ud5a5\ud6c4 \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\ud328\ub97c \uc88c\uc6b0\ud560 \uac83\uc774\ub77c\ub294 \ubd84\uc11d\ub3c4 \ub098\uc624\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc624\ub298\uc740 Z\uc138\ub300 \ud64d\ubcf4 \ub9c8\ucf00\ud305\uc5d0 \uace0\ub824\ud574\uc57c \ud560 4\uac00\uc9c0\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>1. \ub3d9\uc601\uc0c1 \ucf58\ud150\uce20\uac00 \ud575\uc2ec<\/strong><\/p>\n<p>2000\ub144\ub300 \ucd08 IT \ubd90\uacfc \ud568\uaed8 \uc131\uc7a5\ud55c Z\uc138\ub300\ub294 \uc2a4\ub9c8\ud2b8\ud3f0\uc744 \ube44\ub86f\ud55c \ub514\uc9c0\ud138 \uae30\uae30\uc5d0 \uc775\uc219\ud558\uace0 \uc778\ud130\ub137 \ubbf8\ub514\uc5b4\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \uc131\ud5a5\uc744 \ubcf4\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub77c\ub514\uc624\u00b7TV\u00b7\ucc45\ubcf4\ub2e4 \uc778\ud130\ub137 \ubbf8\ub514\uc5b4\ub97c \uc560\uc6a9\ud558\uba70, \uc778\ud130\ub137 \uc911\uc5d0\uc11c\ub3c4 \uae00\uc774 \uc544\ub2cc \u2018\ub3d9\uc601\uc0c1\u2019\uc744 \uac00\uc7a5 \ub9ce\uc774 \uc774\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<p>Z\uc138\ub300\ub294 \ub124\uc774\ubc84\ub098 \ub2e4\uc74c \ud3ec\ud138 \uac80\uc0c9 \ub300\uc2e0\uc5d0 \uc720\ud29c\ube0c\ub97c \uac80\uc0c9\ud569\ub2c8\ub2e4. \uc2dc\uc7a5\uc870\uc0ac\uc5c5\uccb4 \ub2d0\uc2a8\ucf54\ub9ac\uc548\ud074\ub9ad\uc758 \u2018Z\uc138\ub300\uc758 \uc2a4\ub9c8\ud2b8\ud3f0 \uc774\uc6a9\ud589\ud0dc \ubd84\uc11d\u2019 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, Z\uc138\ub300\uc758 \uc720\ud29c\ube0c \uc774\uc6a9 \ube44\uc728\uc740 86%\ub85c Y\uc138\ub300(1981~1995\ub144\uc0dd) 76%, X\uc138\ub300(1961~1980\ub144\uc0dd) 66%, \ub514\uc9c0\ud138 \uc2dc\ub2c8\uc5b4 \uc138\ub300(1960\ub144 \uc774\uc804 \ucd9c\uc0dd) 57%\ub97c \uc555\ub3c4\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud2b9\ud788 Z\uc138\ub300\ub294 \uc720\ud29c\ube0c\ub97c \uba54\uc2e0\uc800\uc640 \ub124\uc774\ubc84, \ub2e4\uc74c \ub4f1 \ud3ec\ud138 \uc11c\ube44\uc2a4\ubcf4\ub2e4 \ub354 \ub9ce\uc774 \uc774\uc6a9\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 Z\uc138\ub300\ub294 \ubb54\uac00\ub97c \ubc30\uc6b0\uac70\ub098 \uc54c\uc544\ubcf4\uace0 \uc2f6\uc744 \ub54c &#8216;how to(~\ud558\ub294 \ubc95)&#8217;\ub77c\ub294 \uac80\uc0c9\uc5b4\ub97c \uc368\uc11c \ub3d9\uc601\uc0c1\uc744 \ucc3e\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Z\uc138\ub300\ub97c \uace0\ub824\ud55c \ud64d\ubcf4 \ub9c8\ucf00\ud305\uc744 \uc704\ud574\uc11c\ub294 \ub3d9\uc601\uc0c1 \ucf58\ud150\uce20\ub97c \uac15\ud654\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc2e0\uc81c\ud488\uc744 \ucd9c\uc2dc\ud588\ub2e4\uba74 \uc0ac\uc6a9\ubc95\uc744 \ub3d9\uc601\uc0c1\uc73c\ub85c \ucd2c\uc601\ud558\uc5ec \uc124\uba85\ud574\ubcf4\uc138\uc694.<\/p>\n<p>\ub3d9\uc601\uc0c1\uc774 \uc788\ub294 \ucf58\ud150\uce20\ub294 \uae00\uc790\ub9cc \uc788\ub294 \ucf58\ud150\uce20\ubcf4\ub2e4 \uc0ac\ub78c\ub4e4 \uc0ac\uc774\uc5d0\uc11c \ub354 \ub9ce\uc774 \uac80\uc0c9\ub418\uace0 \uacf5\uc720\ub418\uace0, \ub354 \ub9ce\uc774 \uae30\uc5b5\ub429\ub2c8\ub2e4.<\/p>\n<p>\ub274\uc2a4\uc640\uc774\uc5b4\uc5d0\uc11c \ub2e4\ub978 \uae30\uc5c5\uc774 \ubc1c\ud45c\ud55c <a href=\"http:\/\/www.newswire.co.kr\/?md=A05\">\ub3d9\uc601\uc0c1 \ubcf4\ub3c4\uc790\ub8cc<\/a>\ub97c \ucc3e\uc544\ubcf4\ub294 \uac83\ub3c4 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p><strong>2. \ubcf4\uae30 \uc88b\uc740 \ucf58\ud150\uce20 \uc81c\uc791 <\/strong><\/p>\n<p>Z\uc138\ub300\ub294\u00a0\uc790\uc2e0\uc758 \uc77c\uc0c1\uc744 \uc0ac\uc9c4\uc774\ub098 \uc601\uc0c1\uc73c\ub85c SNS\uc5d0 \uacf5\uc720\ud558\ub294 \uac83\uc744 \uc990\uae30\uace0, \ube44\uc8fc\uc5bc \ucf58\ud150\uce20\ub97c \uac00\uc7a5 \ub9ce\uc774 \uc18c\ube44\ud558\ub294 \uc138\ub300\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub2d0\uc2a8\ucf54\ub9ac\uc548\ud074\ub9ad \uc870\uc0ac \uacb0\uacfc, Z\uc138\ub300\ub294 \uc74c\uc131, \ubb38\uc790, \uadf8\ub9bc, \ub3d9\uc601\uc0c1 \ub4f1 \ub2e4\uc591\ud55c \ud615\uc2dd\uc758 \uc815\ubcf4\uac00 \ud63c\ud569\ub41c \uba40\ud2f0\ubbf8\ub514\uc5b4 \ud615\uc2dd\uc758 \ucf58\ud150\uce20\ub97c \ub9ce\uc774 \uc18c\ube44\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uae00\ubcf4\ub2e4\ub294 \uc0ac\uc9c4\uc774\ub098 \uc601\uc0c1\uc73c\ub85c \uc804\ud558\ub294 \ub290\ub08c\uc5d0 \ub354 \ubbfc\uac10\ud558\uae30 \ub54c\ubb38\uc5d0 \ud68c\uc0ac\uc758 \ube44\uc8fc\uc5bc \ucf58\ud150\uce20\ub294 \uafb8\uc900\ud788 \uc5c5\ub370\uc774\ud2b8\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\uac00\uc7a5 \uccab \ubc88\uc9f8\ub85c \ud68c\uc0ac \uc6f9\uc0ac\uc774\ud2b8\uc640 SNS \ud398\uc774\uc9c0\uc758 \ucf58\ud150\uce20\ub97c \uc810\uac80\ud574\ubcfc \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ubc14\uc77c\uc5d0\uc11c \uc811\uc18d\ud55c \ud68c\uc0ac \uc6f9\uc0ac\uc774\ud2b8\ub098 SNS \ud504\ub85c\ud544 \ub4f1\uc774 \uc9c0\ub098\uce58\uac8c \uc624\ub798\ub41c \uac83 \uac19\uc740 \uc778\uc0c1\uc744 \uc8fc\uc9c0 \uc54a\ub294\uc9c0 \ubd84\uc11d\ud574\ubcf4\uace0 \uafb8\uc900\ud788 \uc5c5\ub370\uc774\ud2b8\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>3. \uac00\uce58 \uc788\ub294 \ucf58\ud150\uce20\ub97c \uc5ec\ub7ec \ubbf8\ub514\uc5b4\ub85c \uc81c\uacf5<\/strong><\/p>\n<p>Z\uc138\ub300\ub294 \uac1c\uc778\uc801\uc774\uace0, \ub3c5\ub9bd\uc801\uc774\uba70, \uacbd\uc81c\uc801\u00a0\uac00\uce58\ub97c \uc6b0\uc120\uc2dc\ud558\ub294 \uc131\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub824\uc11c\ubd80\ud130 \uc5ec\ub7ec \ub514\uc9c0\ud138 \ubbf8\ub514\uc5b4\ub97c \uc811\ud55c Z\uc138\ub300\ub294 \uc804\ud1b5\uc801\uc778 \uad11\uace0\ub294 \ub354\ub294 \ud1b5\ud558\uc9c0 \uc54a\uc73c\ubbc0\ub85c Z\uc138\ub300 \uc131\ud5a5\uacfc \ud2b9\uc131\uc5d0 \ub9de\ub294 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc774 \ud64d\ubcf4 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc8fc\uc5b4\uc9c4 \uacfc\uc81c\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c Z\uc138\ub300\ub294 \ub2e4\uc591\ud55c \ubbf8\ub514\uc5b4\uc5d0 \uc5f0\uacb0\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\ub294 \ud3c9\uade0 3\uac1c \ud654\uba74\uc744 \uc0ac\uc6a9\ud558\uc9c0\ub9cc Z\uc138\ub300\ub294 \uc2a4\ub9c8\ud2b8\ud3f0, TV, \ub178\ud2b8\ubd81, PC, \ud0dc\ube14\ub9bf \ucd1d 5\uac00\uc9c0 \uae30\uae30\ub97c \ub3cc\uc544\uac00\uba70 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, \uc720\ud29c\ube0c\uc5d0\uc11c \ud504\ub9ac\ub864 \uad11\uace0(pre-roll ads)\ub97c \uc9d1\ud589\ud55c\ub2e4\uace0 \ud588\uc744 \ub54c, Z\uc138\ub300\ub294 \uad11\uace0\uac00 \ub098\uc624\ub294 \uc21c\uac04 \ub3d9\uc2dc\uc5d0 \uc774\uc6a9\ud558\uace0 \uc788\ub358 \ub2e4\ub978 \uae30\uae30\ub85c \ub208\uc744 \ub3cc\ub824\ubc84\ub9bd\ub2c8\ub2e4.<\/p>\n<p>Z\uc138\ub300\ub97c \ub300\uc0c1\uc73c\ub85c \ud64d\ubcf4 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc138\uc6b8 \ub54c\ub294 \uc5ec\ub7ec \ub9e4\uccb4\ub97c \ud1b5\ud574 \uc18c\ud1b5\ud558\uace0 \ud765\ubbf8\ub97c \ub04c \ub9cc\ud55c \uc774\ubbf8\uc9c0\uc640 \uc601\uc0c1\uc744 \ud65c\uc6a9\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc6d0\uc18c\uc2a4\uba40\ud2f0\uc720\uc988 \uc6d0\uce59\uc744 \uc801\uc6a9\ud574 \ud558\ub098\uc758 \uac00\uce58 \uc788\ub294 \uc8fc\uc81c\ub97c \uae00\uc790, \uc774\ubbf8\uc9c0, \ub3d9\uc601\uc0c1, \uc778\ud3ec\uadf8\ub798\ud53d, \ub9cc\ud654, \ud034\uc988 \ub4f1 \ub2e4\uc591\ud55c \ud615\uc2dd\uc73c\ub85c \ub9cc\ub4e4\uc5b4 \ubcf4\uc138\uc694. \ub3c5\uc790\ub4e4\uc740 \ube14\ub85c\uadf8 \ubc0f \ub2e4\uc591\ud55c SNS \ucc44\ub110\uc5d0 \ucf58\ud150\uce20\ub97c \uacf5\uc720\ud558\uae30\uac00 \uc26c\uc6cc\uc9d1\ub2c8\ub2e4.<\/p>\n<p><strong>4. 8\ucd08 \uc548\uc5d0 \ud575\uc2ec\uc744 \uc804\ub2ec<\/strong><\/p>\n<p>Z\uc138\ub300\uac00 \ud55c \ucf58\ud150\uce20\uc5d0 \uc9d1\uc911\ud558\ub294 \ud3c9\uade0 \uc2dc\uac04\uc740 8\ucd08\uc778 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ube14\ub85c\uadf8 \ud3ec\uc2a4\ud2b8, \ub3d9\uc601\uc0c1, \uc774\ubbf8\uc9c0\ub97c Z\uc138\ub300\uac00 \uc88b\uc544\ud558\uae38 \uc6d0\ud55c\ub2e4\uba74 \ucf58\ud150\uce20\uac00 \ubb34\uc5c7\uc5d0 \uad00\ud55c \uac83\uc778\uc9c0, \uc65c \ubd10\uc57c \ud558\ub294\uc9c0, \uc65c \ud765\ubbf8\ub85c\uc6b4\uc9c0\uc5d0 \ub300\ud55c\uc9c0\ub97c 8\ucd08 \uc548\uc5d0 \uc804\ub2ec\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c IT\uc11c\ube44\uc2a4\ub098 \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc6b4\uc601\ud55c\ub2e4\uba74 \uc11c\ube44\uc2a4 \ub85c\ub529 \uc18d\ub3c4\uac00 \ube60\ub978 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. Z\uc138\ub300\uc758 60% \uc774\uc0c1\uc740 \ub85c\ub529 \uc18d\ub3c4\uac00 \ub290\ub9ac\uac70\ub098 \uac80\uc0c9\uc774 \uc5b4\ub824\uc6b4 \uc571 \ub610\ub294 \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uaca0\ub2e4\uace0 \ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc9e7\uc740 \uc2dc\uac04 \uc548\uc5d0 \ud575\uc2ec\uc744 \uc804\ub2ec\ud558\uae30\ub294 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub2e4\ub9cc \uac04\uacb0\ud55c \ubb38\uc7a5\uc744 \uc0ac\uc6a9\ud558\uba74 \ud575\uc2ec\uc744 \uc804\ub2ec\ud558\uae30 \ub354 \uc26c\uc6cc\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\uc628\ub77c\uc778\uc5d0\uc11c \uc798 \uc77d\ud788\uace0 \uc778\uae30 \uc788\ub294 \uae00\uc740 \ud798\uc774 \uc788\uac70\ub098 \uc27d\uac8c \uc4f4 \uae00\uc785\ub2c8\ub2e4. \uae00\uc5d0 \ud798\uc744 \uc8fc\uae30 \uc704\ud574\uc11c\ub294 \ubb38\uc7a5\uc744 \uc9e7\uac8c \ub9cc\ub4dc\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \ubb38\uc7a5 \uc548\uc5d0 \u2018\uc8fc\uc5b4-\ubaa9\uc801\uc5b4-\uc11c\uc220\uc5b4\u2019 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