{"id":9611,"date":"2019-04-30T06:00:58","date_gmt":"2019-04-29T21:00:58","guid":{"rendered":"http:\/\/blog.newswire.co.kr\/?p=9611"},"modified":"2019-04-30T13:22:05","modified_gmt":"2019-04-30T04:22:05","slug":"3%ec%a2%85%eb%a5%98-%eb%af%b8%eb%94%94%ec%96%b4-%ed%8a%b9%ec%a7%95%ea%b3%bc-%ed%99%8d%eb%b3%b4-%ec%84%b1%ea%b3%bc-%ec%b8%a1%ec%a0%95-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/blog.newswire.co.kr\/?p=9611","title":{"rendered":"3\uc885\ub958 \ubbf8\ub514\uc5b4 \ud2b9\uc9d5\uacfc \ud64d\ubcf4 \uc131\uacfc \uce21\uc815 \ubc29\ubc95"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"482\" data-attachment-id=\"9642\" data-permalink=\"https:\/\/blog.newswire.co.kr\/?attachment_id=9642\" data-orig-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2019\/04\/3-media-type-pr.jpg\" data-orig-size=\"765,482\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"3 media type pr\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2019\/04\/3-media-type-pr.jpg\" src=\"http:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2019\/04\/3-media-type-pr.jpg\" alt=\"\" class=\"wp-image-9642\" srcset=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2019\/04\/3-media-type-pr.jpg 765w, https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2019\/04\/3-media-type-pr-300x189.jpg 300w, https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2019\/04\/3-media-type-pr-696x439.jpg 696w, https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2019\/04\/3-media-type-pr-667x420.jpg 667w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\uc18c\uc15c\ubbf8\ub514\uc5b4\uc640 \uc628\ub77c\uc778 PR\uc774 \ubc1c\uc804\ud558\uba74\uc11c \uc120\uc9c4\uad6d\uc5d0\uc11c\ub294 \uae30\uc5c5\uc758 \ubbf8\ub514\uc5b4 \uc804\ub7b5 \uc218\ub9bd, PR \uc608\uc0b0\uc758 \ubc30\ubd84 \ub4f1\uc744 \ud560 \ub54c, \ubbf8\ub514\uc5b4\ub97c \uc544\ub798\uc640 \uac19\uc774 \ucd1d 3\uac00\uc9c0\ub85c \uad6c\ubd84\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\uc5b8\ub4dc \ubbf8\ub514\uc5b4(Earned Media) <\/li><li>\uc628\ub4dc \ubbf8\ub514\uc5b4(Owned Media)<\/li><li>\ud398\uc774\ub4dc \ubbf8\ub514\uc5b4(Paid Media) <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud64d\ubcf4 \ub2f4\ub2f9\uc790\ub294 \uc774 3\uac00\uc9c0 \ubbf8\ub514\uc5b4\uac00 \uc720\uae30\uc801\uc73c\ub85c \uc5f0\uacc4\ub418\uc5b4 \ud64d\ubcf4 \ud30c\uae09\ub825\uc744 \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \uc804\ub7b5\uc744 \uc138\uc6cc\uc57c \ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc624\ub298\uc740 3\uc885\ub958 \ubbf8\ub514\uc5b4\uc758 \ud2b9\uc9d5\uacfc \ud64d\ubcf4 \uc131\uacfc \uce21\uc815 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\uc5b8\ub4dc \ubbf8\ub514\uc5b4(Earned Media) <\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud574 \uae30\uc790, \ube14\ub85c\uac70, \uc778\ud50c\ub8e8\uc5b8\uc11c \ub4f1\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec \ub4f1 PR \ud65c\ub3d9\uc744 \uc77c\uceeb\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc5b8\ub860\uc758 \ubcf4\ub3c4, \uc0ac\uc6a9\uc790 \uc0dd\uc0b0 \ucf58\ud150\uce20, \uc804\ubb38\uac00\uc758 \ud3c9\uac00 \ub4f1\uc758 \uacb0\uacfc\ub97c \uc5bb\ub294 \ud65c\ub3d9\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5b8\ub860 \ubcf4\ub3c4, \uc81c\uc0bc\uc790\uc758 \uc774\uc57c\uae30, \ucd94\ucc9c, \uc785\uc18c\ubb38 \ub4f1\uc5d0 \uc758\ud574 \uc81c\ud488\uc774 \uc54c\ub824\uc9c0\uae30 \ub54c\ubb38\uc5d0 \uc2e0\ub8b0\uc131\uacfc \ud22c\uba85\uc131\uc774 \ub192\uc73c\uba70 \ud310\ub9e4\uc5d0 \ub9ce\uc740 \uc601\ud5a5\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uace0\uac1d\uc740 \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\uae30 \uc804 \uc815\ubcf4 \uc218\uc9d1\uc744 \uc704\ud574 \ub300\ubd80\ubd84 \uc5b8\ub4dc \ubbf8\ub514\uc5b4\uc5d0 \uc758\uc874\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.  \ub530\ub77c\uc11c \uae30\uc5c5\uc740 \uae30\uc5c5\uacfc \ube0c\ub79c\ub4dc\ub97c \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec\ub97c \ud1b5\ud574 \uc801\uadf9\uc801\uc73c\ub85c \uc5b8\ub4dc \ubbf8\ub514\uc5b4\uc5d0 \ub178\ucd9c\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5b8\ub4dc \ubbf8\ub514\uc5b4 \ud64d\ubcf4 \ud65c\ub3d9\uc774 \uc131\uacf5\ud558\uae30 \uc704\ud574\uc11c\ub294 \uae30\uc790, \ube14\ub85c\uac70, \uc778\ud50c\ub8e8\uc5b8\uc11c\uc640 \uad00\uacc4 \uad00\ub9ac\uac00 \uc911\uc694\ud569\ub2c8\ub2e4. \uc801\ud569\ud55c \ub300\uc0c1\uc5d0\uac8c \ubcf4\ub3c4\uc790\ub8cc, \uae30\ud68d\uc790\ub8cc, \uae30\uace0 \uc778\ud130\ubdf0, \ucf58\ud150\uce20 \ub4f1\uc744 \uc81c\uc548\ud574\uc57c \uc131\uacf5\uc801\uc778 \ud64d\ubcf4 \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5b8\ub4dc \ubbf8\ub514\uc5b4 \ud64d\ubcf4 \uc131\uacfc \uce21\uc815 \ubc29\ubc95\uc740 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; \uc6f9\uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d \ubd84\uc11d: \uc5b8\ub4dc \ubbf8\ub514\uc5b4 \ud64d\ubcf4 \ud65c\ub3d9\uc73c\ub85c \uac8c\uc7ac\ub41c \ub274\uc2a4 \uae30\uc0ac, \uc804\ubb38\uac00 \uae30\uace0,  TV\ubc29\uc1a1, SNS \ud3ec\uc2a4\ud305, \ub313\uae00 \ub4f1\uc744 \ud1b5\ud574 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ud2b8\ub798\ud53d\uc774 \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc720\uc785\ub410\ub294\uc9c0, \uc774\ud0c8\ub960\uc740 \uc5b4\ub290\uc815\ub3c4\uc778\uc9c0, \ubc29\ubb38\uc790\ub294 \uc5b4\ub514\ub85c \uc774\ub3d9\ud558\ub294\uc9c0, \ubc29\ubb38\uc2dc\uac04\uc740 \uc5bc\ub9c8\ub098 \ub418\ub294\uc9c0 \ub4f1\uc744 \ud655\uc778\ud558\uc5ec \ud64d\ubcf4 \uc131\uacfc\ub97c \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; \uc2e0\uaddc \uace0\uac1d \uc720\uce58 \ube44\uc6a9 \ubd84\uc11d: \ud64d\ubcf4\uc758 \ucd5c\uc885 \ubaa9\ud45c\ub294 \uc2e0\uaddc\uace0\uac1d\uacfc \ucda9\uc131\uace0\uac1d \ud655\ubcf4\uc785\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\ub294 \uc21c\ubc29\ubb38\uc790 \uc218\ub97c \ubd84\uc11d\ud558\uc5ec \uc2e0\uaddc \uace0\uac1d\uc744 \ucd94\uc801\ud558\uace0 \uac00\uce58\ub97c \uc815\ub7c9\ud654\ud574\ubcf4\uc138\uc694. \uc2e0\uaddc \uace0\uac1d \uc720\uce58 \ube44\uc6a9\uc744 \uc815\ub7c9\ud654\ud558\uba74 \ud64d\ubcf4 \ud65c\ub3d9\uc758 \ud22c\uc790 \uc218\uc775\ub960\ub3c4 \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; \ubbf8\ub514\uc5b4 \ubd84\uc11d: \ubbf8\ub514\uc5b4\ubcc4\ub85c \ub3c5\uc790\uc5d0\uac8c \ubbf8\uce58\ub294 \uc601\ud5a5\ub825\uc774 \ub2e4\ub985\ub2c8\ub2e4. \ud68c\uc0ac\uc640 \ube0c\ub79c\ub4dc\uc5d0 \uc9c4\uc815\uc73c\ub85c \ub3c4\uc6c0\uc774 \ub418\ub294 \ubbf8\ub514\uc5b4\ub294 \ubb34\uc5c7\uc778\uc9c0 \ud30c\uc545\ud558\uace0 \uadf8\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \ud64d\ubcf4 \uc804\ub7b5\uc744 \uc138\uc6b0\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc6b0\ub9ac \ud68c\uc0ac \ub610\ub294 \ube0c\ub79c\ub4dc\uc758 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \ub354 \ud070 \uc601\ud5a5\ub825\uc744 \ubbf8\uce58\ub294 \ubbf8\ub514\uc5b4\ub97c \ucc3e\uc544 \uadf8\uacf3\uc5d0 \ud64d\ubcf4 \ucd08\uc810\uc744 \ub9de\ud788\uba74 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\uc628\ub4dc \ubbf8\ub514\uc5b4(Owned Media) <\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud68c\uc0ac\uac00 \uc18c\uc720\ud55c \ubbf8\ub514\uc5b4\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud68c\uc0ac\uc758 \uc6f9\uc0ac\uc774\ud2b8, \ube14\ub85c\uadf8, \ubaa8\ubc14\uc77c \uc5b4\ud50c\ub9ac\ucf00\uc774\uc158, \ub9e4\uac70\uc9c4, \ube0c\ub79c\ub4dc \ucee4\ubba4\ub2c8\ud2f0, \uadf8\ub9ac\uace0 \uacf5\uc2dd \ud398\uc774\uc2a4\ubd81\uc774\ub098 \ud2b8\uc704\ud130 \uac19\uc740 \uc18c\uc15c\ubbf8\ub514\uc5b4 \ucc44\ub110\ub3c4 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uadf8 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc18c\ub9e4 \ub9e4\uc7a5\uc758 \uad11\uace0\ub098 \ube0c\ub85c\uc288\uc5b4 \uac19\uc740 \uc624\ud504\ub77c\uc778 \ucc44\ub110\ub3c4 \uc628\ub4dc \ubbf8\ub514\uc5b4\uc5d0 \uc18d\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uae30\uc5c5\uc774 \uc9c1\uc811 \uc6b4\uc601\ud558\ub294 \uc628\ub4dc \ubbf8\ub514\uc5b4\ub294 \uace0\uac1d\uacfc \uc9c1\uc811\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \uac00\ub2a5\ud558\uba70, \uace0\uac1d\uc758 \uc120\ud638\ub3c4\ub098 \ud65c\ub3d9\uc744 \ub370\uc774\ud130\ud654 \ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 ROI\ub97c \uce21\uc815\ud560 \uc218 \uc788\ub2e4\ub294 \ud2b9\uc9d5\uc774 \uc788\uc2b5\ub2c8\ub2e4.  \ub610\ud55c \uace0\uac1d\uacfc \uc2ec\ub3c4\uc788\ub294 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud1b5\ud574 \uace0\uac1d\uacfc\uc758 \uc7a5\uae30\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uadf8\ub7ec\ub098 \uae30\uc5c5\uc774 \ubc1c\uc2e0\ud558\ub294 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc740 \uc2e4\uc9c8\uc801\uc778 \uc2e0\ub8b0\ub3c4\uac00 \ub5a8\uc5b4\uc9c0\uba70, \ubbf8\ub514\uc5b4\uac00 \uac00\uc9c0\ub294 \ud30c\uae09\ub825\uc774 \uc0c1\ub300\uc801\uc73c\ub85c \ubd80\uc871\ud558\uae30 \ub54c\ubb38\uc5d0 \uc5b8\ub4dc \ubbf8\ub514\uc5b4\uc640\uc758 \uc5f0\uacc4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc628\ub4dc \ubbf8\ub514\uc5b4\uc758 \ud64d\ubcf4 \uc131\uacfc \uce21\uc815 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ubd84\uc11d: \ub300\ubd80\ubd84 \uae30\uc5c5\uc774 \ub274\uc2a4\ub808\ud130\ub97c \ud3ec\ud568\ud55c \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud558\uace0 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uc774\uba54\uc77c \uc624\ud508\uc728, \ud074\ub9ad\ub960, \ud30c\uc77c \ub2e4\uc6b4\ub85c\ub4dc\uc218, \uacf5\uc720\uc218, \ubc29\ubb38\uc790\uc218 \ub4f1\uc744 \uce21\uc815\ud574 \uc131\uacfc\ub97c \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; \uc18c\uc15c\ubbf8\ub514\uc5b4 \uc131\uacfc \ubd84\uc11d: \ud68c\uc0ac\uac00 \uc6b4\uc601\ud558\ub294 \uc18c\uc15c\ubbf8\ub514\uc5b4\uc5d0\uc11c \ub3c5\uc790\uac00 \ucf58\ud150\uce20\ub97c \uacf5\uc720\ud558\uace0 \ub313\uae00\uc744 \ub0a8\uae30\ub294\uc9c0 \ub4f1 \ubc18\uc751\ub3c4\ub97c \ucd94\uc801\ud558\ub294 \uac83\uc740 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uad1c\ucc2e\uc740 \ucf58\ud150\uce20\uac00 \uc788\uc5b4\uc11c \ub4e4\uc5b4\uac04 \ud398\uc774\uc9c0\uac00 \ud55c\ubc88\ub3c4 \uacf5\uc720\ub418\uc9c0 \uc54a\uc558\ub2e4\uba74 \uc5b4\ub5a8\uae4c\uc694? \uc5ec\ub7ec\ubd84\uc740 \ubd84\uba85 \u2018\uc774\uac78 \uacf5\uc720\ud574\uc57c\uaca0\ub2e4\u2019\uac00 \uc544\ub2c8\ub77c \u2018\ub09c \uc774\uac78 \uc65c \uc88b\ub2e4\uace0 \uc0dd\uac01\ud588\uc744\uae4c?\u2019\ub77c\uace0 \uc758\uc544\ud574\ud560 \uac81\ub2c8\ub2e4. \uc18c\uc15c \uacf5\uc720\ub294 \ub2e4\ub978 \uc0ac\ub78c\uc758 \ud589\ub3d9\uc744 \uc0b4\ud53c\uace0 \uadf8\uc5d0 \ub530\ub77c \uacb0\uc815\uc744 \ub0b4\ub9ac\ub824\ud558\ub294 \uc778\uac04\uc758 \uacbd\ud5a5\uc5d0 \ub530\ub978 \ud604\uc0c1\uc778 \u2018\uc0ac\ud68c\uc801 \uc99d\uac70\u2019\uc640 \uad00\ub828\uc774 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; \ucee4\ubba4\ub2c8\ud2f0 \uc131\uacfc \ubd84\uc11d: \ube0c\ub79c\ub4dc \ucee4\ubba4\ub2c8\ud2f0\ub97c \uad6c\ucd95\ud558\ub294 \uac83\ub3c4 \uc628\ub4dc \ubbf8\ub514\uc5b4 \ud65c\ub3d9 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc774 \ube0c\ub79c\ub4dc \ucee4\ubba4\ub2c8\ud2f0\ub97c \ucc3e\ub294 \uc774\uc720\ub294 \uad00\uc2ec \uc788\ub294 \uc8fc\uc81c\uc5d0 \ub300\ud574 \uc815\ubcf4\ub97c \uc5bb\uace0 \ub9c8\uc74c\uc774 \ub9de\uc544 \ub9d0\uc774 \ud1b5\ud558\ub294 \ub3d9\ub8cc\ub97c \ub9cc\ub098\uae30 \uc704\ud568\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \ucee4\ubba4\ub2c8\ud2f0\uac00 \ud65c\uc131\ud654\ub418\uba74 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \ucee4\ubba4\ub2c8\ud2f0\ub97c \ud1b5\ud55c \ud310\ub9e4, \ucc38\uc5ec \ucd94\ucc9c\ub3c4 \ud639\uc740 \uc720\ub8cc \ud589\uc0ac \ucc38\uac00\uc728 \ubd84\uc11d\uc744 \ud1b5\ud574\uc11c \ucee4\ubba4\ub2c8\ud2f0\uc758 \uc131\uacfc\ub97c \uce21\uc815\ud574\ubcf4\uc138\uc694. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; \ub9e4\ucd9c \ubd84\uc11d: \ub9e4\ucd9c \uc99d\ub300\ub294 \ud64d\ubcf4 \uc131\uacfc \uae30\uc900\uc5d0 \ud544\uc218\uc801\uc778 \uc694\uc18c\uc785\ub2c8\ub2e4. \ucc98\uc74c\uc5d0\ub294 \uc628\ub4dc \ubbf8\ub514\uc5b4\uc758 \uc6f9\uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d, \uc18c\uc15c \ubbf8\ub514\uc5b4 \uacf5\uc720\ubd80\ud130 \uc2dc\uc791\ud558\uc5ec \ub098\uc911\uc5d0\ub294 \uc804\ud658\uacfc \ud310\ub9e4\uc728\uc744 \ubd84\uc11d\ud574\ubcf4\uc138\uc694. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\ud398\uc774\ub4dc \ubbf8\ub514\uc5b4(Paid Media) <\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ub3c8\uc744 \ub0b4\uace0, \ubbf8\ub514\uc5b4\uc758 \uc77c\ubd80 \uacf5\uac04\uc774\ub098 \uc2dc\uac04\uc744 \uc0ac\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc778\uc1c4\uad11\uace0, \ubc29\uc1a1\uad11\uace0, \ubc30\ub108\uad11\uace0, \uac80\uc0c9\uad11\uace0, \ub2e4\uc774\ub809\ud2b8 \uc774\uba54\uc77c, \uc81c\ud734\ub9c8\ucf00\ud305 \ub4f1\uc744 \ud1b5\ud55c \ubc29\ubb38\uc790 \uc720\uc785\uacfc \ucf58\ud150\uce20\uc758 \ub178\ucd9c, \ub9e4\ucd9c \uc99d\uac00 \ud65c\ub3d9\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ub2e8\uae30\uc801\uc778 \uc218\uc775\uc744 \ud68d\ub4dd\ud558\uae30 \uc704\ud55c \ud65c\ub3d9\uc774\uba70 \ucee8\ud2b8\ub864\uc774 \uac00\ub2a5\ud558\ub2e4\ub294 \ud2b9\uc9d5\uc774 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\ub294 \ucd5c\ucd08\ub85c \ube0c\ub79c\ub4dc\ub97c \uc54c\ub9ac\ub294 \ud30c\uae09\ub825\uc740 \ud06c\uc9c0\ub9cc \ubc18\uc751\ub960\uc774 \ub0ae\uace0 \uc2e0\ub8b0\uc131\uc774 \ub0ae\uae30 \ub54c\ubb38\uc5d0 \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\ub97c \ub2e8\ub3c5 \ucc44\ub110\ub85c \ud65c\uc6a9\ud558\uae30\ubcf4\ub2e4 \ud2b8\ub9ac\ud50c \ubbf8\ub514\uc5b4\uc758 \uc5f0\uad00\uad00\uacc4 \uc18d\uc5d0\uc11c \uc5ed\ud560\uc744 \uc218\ud589\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\uc758 \ud64d\ubcf4 \uc131\uacfc \uce21\uc815 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; \ub79c\ub529\ud398\uc774\uc9c0\uc640 A\/B \ud14c\uc2a4\ud305: \uc5b8\ub4dc \ubbf8\ub514\uc5b4\ub294 \uad11\uace0\uc774\uae30 \ub54c\ubb38\uc5d0 \ub79c\ub529 \ud398\uc774\uc9c0 \ubc29\ubb38\uc790 \ubd84\uc11d\uacfc A\/B\ud14c\uc2a4\ud305\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \ubd84\uc11d \uacb0\uacfc\ub97c \ud1b5\ud574 \ub79c\ub529\ud398\uc774\uc9c0\uc5d0 \ucd94\uac00\ud574\uc57c \ud560 \ucf58\ud150\uce20\uac00 \ubb34\uc5c7\uc778\uc9c0 \ud30c\uc545\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub79c\ub529 \ud398\uc774\uc9c0\uc5d0\uc11c \ud68c\uc0ac \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc774\ub3d9\ud55c \uace0\uac1d\uc744 \ucd94\uc801\ud574\ubcf4\uc138\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; \uad6c\ub9e4\uc804\ud658\uc728 \ubd84\uc11d: \uad11\uace0 \uacb0\uacfc\ub97c \uac00\uc9c0\uace0 \uad6c\uae00\uc560\ub110\ub9ac\ud2f1\uc2a4\uc640 \uac19\uc740 \ubb34\ub8cc \ubd84\uc11d \ud234\uc744 \uc774\uc6a9\ud574 \uc27d\uac8c \ud64d\ubcf4 \ucea0\ud398\uc778\uc774 \uc81c\ub300\ub85c \uc791\uc6a9\ud558\uace0 \uc788\ub294\uc9c0 \uc54c\uc544\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9cc\uc57d \uad6c\ub9e4\uc804\ud658\uc728\uc744 \uc54c\uace0 \uc788\ub2e4\uba74 \ud558\ub8e8\uc5d0 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc0ac\ub78c\uc744 \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc720\uc778\ud574\uc57c \ud560\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud64d\ubcf4\ub2f4\ub2f9\uc790\ub294 \ub79c\ub529\ud398\uc774\uc9c0\uc640 \ub9c8\uc9c0\ub9c9\uc5d0 \uad6c\ub9e4, \uac00\uc785\uc73c\ub85c \uc804\ud658\uc744 \uc774\ub8ec \ud398\uc774\uc9c0\uc758 \uc0c1\ud638\uc5f0\uad00\uc131\uc744 \uc54c\uc544\ub0b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"nw_banner\">\n<div class=\"inner\">\uc774 \ube14\ub85c\uadf8\ub294 \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec \uc11c\ube44\uc2a4 \ub274\uc2a4\uc640\uc774\uc5b4(<a href=\"http:\/\/www.newswire.co.kr\/\">www.newswire.co.kr<\/a>)\uac00 \ud64d\ubcf4, \ub9c8\ucf00\ud305, PR\uc804\ubb38\uac00 \uc5d0\uac8c \uc81c\uacf5\ud558\ub294 \uc815\ubcf4\uc785\ub2c8\ub2e4. <a href=\"http:\/\/www.newswire.co.kr\/\">\ub274\uc2a4\uc640\uc774\uc5b4<\/a>\uc5d0 <a href=\"https:\/\/www.newswire.co.kr\/member\/member_join.php\">\ud68c\uc6d0 \uac00\uc785<\/a>\uc744 \ud558\uba74 \ube14\ub85c\uadf8\uc758 \uae00\uc744 \ub9e4\uc8fc \ubc1b\uc544\ubcfc \uc218 \uc788\uace0, \uc628\ub77c\uc778\uc73c\ub85c \ub274\uc2a4\uc640\uc774\uc5b4\uc5d0 \ubcf4\ub3c4\uc790\ub8cc \ub4f1\ub85d\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a class=\"act\" href=\"https:\/\/www.newswire.co.kr\/member\/member_join.php\">\uac00\uc785\ud558\uae30 &gt;<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\uc18c\uc15c\ubbf8\ub514\uc5b4\uc640 \uc628\ub77c\uc778 PR\uc774 \ubc1c\uc804\ud558\uba74\uc11c \uc120\uc9c4\uad6d\uc5d0\uc11c\ub294 \uae30\uc5c5\uc758 \ubbf8\ub514\uc5b4 \uc804\ub7b5 \uc218\ub9bd, PR \uc608\uc0b0\uc758 \ubc30\ubd84 \ub4f1\uc744 \ud560 \ub54c, \ubbf8\ub514\uc5b4\ub97c \uc544\ub798\uc640 \uac19\uc774 \ucd1d 3\uac00\uc9c0\ub85c \uad6c\ubd84\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5b8\ub4dc \ubbf8\ub514\uc5b4(Earned Media) \uc628\ub4dc \ubbf8\ub514\uc5b4(Owned Media) \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4(Paid Media) \ud64d\ubcf4 \ub2f4\ub2f9\uc790\ub294 \uc774 3\uac00\uc9c0 \ubbf8\ub514\uc5b4\uac00 \uc720\uae30\uc801\uc73c\ub85c \uc5f0\uacc4\ub418\uc5b4 \ud64d\ubcf4 \ud30c\uae09\ub825\uc744 \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \uc804\ub7b5\uc744 \uc138\uc6cc\uc57c \ud569\ub2c8\ub2e4. \uc624\ub298\uc740 3\uc885\ub958 \ubbf8\ub514\uc5b4\uc758 \ud2b9\uc9d5\uacfc \ud64d\ubcf4 \uc131\uacfc \uce21\uc815 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1638],"tags":[90,274,392,426,468,1928,663,1929,1930,1043],"class_list":["post-9611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-news","tag-pr","tag-274","tag-392","tag-426","tag-468","tag-1928","tag-663","tag-1929","tag-1930","tag-1043"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3\uc885\ub958 \ubbf8\ub514\uc5b4 \ud2b9\uc9d5\uacfc \ud64d\ubcf4 \uc131\uacfc \uce21\uc815 \ubc29\ubc95 - \ud64d\ubcf4\uc758 \ubaa8\ub4e0 \uac83<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.newswire.co.kr\/?p=9611\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3\uc885\ub958 \ubbf8\ub514\uc5b4 \ud2b9\uc9d5\uacfc \ud64d\ubcf4 \uc131\uacfc \uce21\uc815 \ubc29\ubc95 - \ud64d\ubcf4\uc758 \ubaa8\ub4e0 \uac83\" \/>\n<meta property=\"og:description\" content=\"\uc18c\uc15c\ubbf8\ub514\uc5b4\uc640 \uc628\ub77c\uc778 PR\uc774 \ubc1c\uc804\ud558\uba74\uc11c \uc120\uc9c4\uad6d\uc5d0\uc11c\ub294 \uae30\uc5c5\uc758 \ubbf8\ub514\uc5b4 \uc804\ub7b5 \uc218\ub9bd, PR \uc608\uc0b0\uc758 \ubc30\ubd84 \ub4f1\uc744 \ud560 \ub54c, \ubbf8\ub514\uc5b4\ub97c \uc544\ub798\uc640 \uac19\uc774 \ucd1d 3\uac00\uc9c0\ub85c \uad6c\ubd84\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5b8\ub4dc \ubbf8\ub514\uc5b4(Earned Media) \uc628\ub4dc \ubbf8\ub514\uc5b4(Owned Media) \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4(Paid Media) \ud64d\ubcf4 \ub2f4\ub2f9\uc790\ub294 \uc774 3\uac00\uc9c0 \ubbf8\ub514\uc5b4\uac00 \uc720\uae30\uc801\uc73c\ub85c \uc5f0\uacc4\ub418\uc5b4 \ud64d\ubcf4 \ud30c\uae09\ub825\uc744 \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \uc804\ub7b5\uc744 \uc138\uc6cc\uc57c \ud569\ub2c8\ub2e4. \uc624\ub298\uc740 3\uc885\ub958 \ubbf8\ub514\uc5b4\uc758 \ud2b9\uc9d5\uacfc \ud64d\ubcf4 \uc131\uacfc \uce21\uc815 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.newswire.co.kr\/?p=9611\" \/>\n<meta property=\"og:site_name\" content=\"\ud64d\ubcf4\uc758 \ubaa8\ub4e0 \uac83\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/KoreaNewswire\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-29T21:00:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-30T04:22:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2019\/04\/3-media-type-pr.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"765\" \/>\n\t<meta property=\"og:image:height\" content=\"482\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\ub274\uc2a4\uc640\uc774\uc5b4\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/korea_newswire\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" content=\"\ub274\uc2a4\uc640\uc774\uc5b4\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.newswire.co.kr\\\/?p=9611#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.newswire.co.kr\\\/?p=9611\"},\"author\":{\"name\":\"\ub274\uc2a4\uc640\uc774\uc5b4\",\"@id\":\"https:\\\/\\\/blog.newswire.co.kr\\\/#\\\/schema\\\/person\\\/468e315c5ea94ce9b6d839dc0d5aa0db\"},\"headline\":\"3\uc885\ub958 \ubbf8\ub514\uc5b4 \ud2b9\uc9d5\uacfc \ud64d\ubcf4 \uc131\uacfc \uce21\uc815 \ubc29\ubc95\",\"datePublished\":\"2019-04-29T21:00:58+00:00\",\"dateModified\":\"2019-04-30T04:22:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.newswire.co.kr\\\/?p=9611\"},\"wordCount\":37,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.newswire.co.kr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.newswire.co.kr\\\/?p=9611#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.newswire.co.kr\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/3-media-type-pr.jpg\",\"keywords\":[\"PR\",\"\ub274\uc2a4\",\"\ubbf8\ub514\uc5b4\",\"\ubcf4\ub3c4\uc790\ub8cc\",\"\ubcf4\ub3c4\uc790\ub8cc\ubc30\ud3ec\",\"\uc5b8\ub4dc\ubbf8\ub514\uc5b4\",\"\uc5b8\ub860\ud64d\ubcf4\",\"\uc628\ub4dc\ubbf8\ub514\uc5b4\",\"\ud398\uc774\ub4dc\ubbf8\ub514\uc5b4\",\"\ud64d\ubcf4\"],\"articleSection\":[\"\uc5b8\ub860\ud64d\ubcf4\"],\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.newswire.co.kr\\\/?p=9611#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.newswire.co.kr\\\/?p=9611\",\"url\":\"https:\\\/\\\/blog.newswire.co.kr\\\/?p=9611\",\"name\":\"3\uc885\ub958 \ubbf8\ub514\uc5b4 \ud2b9\uc9d5\uacfc \ud64d\ubcf4 \uc131\uacfc \uce21\uc815 \ubc29\ubc95 - \ud64d\ubcf4\uc758 \ubaa8\ub4e0 \uac83\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.newswire.co.kr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.newswire.co.kr\\\/?p=9611#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.newswire.co.kr\\\/?p=9611#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.newswire.co.kr\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/3-media-type-pr.jpg\",\"datePublished\":\"2019-04-29T21:00:58+00:00\",\"dateModified\":\"2019-04-30T04:22:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.newswire.co.kr\\\/?p=9611#breadcrumb\"},\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.newswire.co.kr\\\/?p=9611\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\\\/\\\/blog.newswire.co.kr\\\/?p=9611#primaryimage\",\"url\":\"https:\\\/\\\/blog.newswire.co.kr\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/3-media-type-pr.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.newswire.co.kr\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/3-media-type-pr.jpg\",\"width\":765,\"height\":482},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.newswire.co.kr\\\/?p=9611#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.newswire.co.kr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3\uc885\ub958 \ubbf8\ub514\uc5b4 \ud2b9\uc9d5\uacfc \ud64d\ubcf4 \uc131\uacfc \uce21\uc815 \ubc29\ubc95\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.newswire.co.kr\\\/#website\",\"url\":\"https:\\\/\\\/blog.newswire.co.kr\\\/\",\"name\":\"\ud64d\ubcf4\uc758 \ubaa8\ub4e0 \uac83\",\"description\":\"\ub274\uc2a4\uc640\uc774\uc5b4 \ube14\ub85c\uadf8\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.newswire.co.kr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.newswire.co.kr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ko-KR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.newswire.co.kr\\\/#organization\",\"name\":\"\ucf54\ub9ac\uc544\ub274\uc2a4\uc640\uc774\uc5b4\",\"url\":\"https:\\\/\\\/blog.newswire.co.kr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\\\/\\\/blog.newswire.co.kr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.newswire.co.kr\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/blog.newswire.co.kr\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/logo.png\",\"width\":296,\"height\":44,\"caption\":\"\ucf54\ub9ac\uc544\ub274\uc2a4\uc640\uc774\uc5b4\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.newswire.co.kr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.newswire.co.kr\\\/#\\\/schema\\\/person\\\/468e315c5ea94ce9b6d839dc0d5aa0db\",\"name\":\"\ub274\uc2a4\uc640\uc774\uc5b4\",\"description\":\"\ub274\uc2a4\uc640\uc774\uc5b4\ub294 \uae30\uc5c5, \uae30\uad00, \ub2e8\uccb4\uac00 \ubc1c\ud45c\ud558\ub294 \ubcf4\ub3c4\uc790\ub8cc\ub97c \uc5b8\ub860\uacfc, \ud3ec\ud138, \uc18c\uc15c\ubbf8\ub514\uc5b4, \ud22c\uc790\uc790\uc5d0\uac8c \uc27d\uac8c \ubc30\ud3ec\ud560 \uc218 \uc788\ub294 \uc628\ub77c\uc778 \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec \uc11c\ube44\uc2a4\uc785\ub2c8\ub2e4. \ubcf4\ub3c4\uc790\ub8cc\ub97c \uc6d0\ud558\ub294 \ucc44\ub110, \uae30\uc790\uc5d0\uac8c \ubcf4\ub0b4\ubcf4\uc138\uc694.\",\"sameAs\":[\"https:\\\/\\\/www.newswire.co.kr\",\"https:\\\/\\\/www.facebook.com\\\/KoreaNewswire\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/korea_newswire\"],\"url\":\"https:\\\/\\\/blog.newswire.co.kr\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3\uc885\ub958 \ubbf8\ub514\uc5b4 \ud2b9\uc9d5\uacfc \ud64d\ubcf4 \uc131\uacfc \uce21\uc815 \ubc29\ubc95 - \ud64d\ubcf4\uc758 \ubaa8\ub4e0 \uac83","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.newswire.co.kr\/?p=9611","og_locale":"ko_KR","og_type":"article","og_title":"3\uc885\ub958 \ubbf8\ub514\uc5b4 \ud2b9\uc9d5\uacfc \ud64d\ubcf4 \uc131\uacfc \uce21\uc815 \ubc29\ubc95 - \ud64d\ubcf4\uc758 \ubaa8\ub4e0 \uac83","og_description":"\uc18c\uc15c\ubbf8\ub514\uc5b4\uc640 \uc628\ub77c\uc778 PR\uc774 \ubc1c\uc804\ud558\uba74\uc11c \uc120\uc9c4\uad6d\uc5d0\uc11c\ub294 \uae30\uc5c5\uc758 \ubbf8\ub514\uc5b4 \uc804\ub7b5 \uc218\ub9bd, PR \uc608\uc0b0\uc758 \ubc30\ubd84 \ub4f1\uc744 \ud560 \ub54c, \ubbf8\ub514\uc5b4\ub97c \uc544\ub798\uc640 \uac19\uc774 \ucd1d 3\uac00\uc9c0\ub85c \uad6c\ubd84\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5b8\ub4dc \ubbf8\ub514\uc5b4(Earned Media) \uc628\ub4dc \ubbf8\ub514\uc5b4(Owned Media) \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4(Paid Media) \ud64d\ubcf4 \ub2f4\ub2f9\uc790\ub294 \uc774 3\uac00\uc9c0 \ubbf8\ub514\uc5b4\uac00 \uc720\uae30\uc801\uc73c\ub85c \uc5f0\uacc4\ub418\uc5b4 \ud64d\ubcf4 \ud30c\uae09\ub825\uc744 \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \uc804\ub7b5\uc744 \uc138\uc6cc\uc57c \ud569\ub2c8\ub2e4. \uc624\ub298\uc740 3\uc885\ub958 \ubbf8\ub514\uc5b4\uc758 \ud2b9\uc9d5\uacfc \ud64d\ubcf4 \uc131\uacfc \uce21\uc815 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. [&hellip;]","og_url":"https:\/\/blog.newswire.co.kr\/?p=9611","og_site_name":"\ud64d\ubcf4\uc758 \ubaa8\ub4e0 \uac83","article_author":"https:\/\/www.facebook.com\/KoreaNewswire","article_published_time":"2019-04-29T21:00:58+00:00","article_modified_time":"2019-04-30T04:22:05+00:00","og_image":[{"width":765,"height":482,"url":"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2019\/04\/3-media-type-pr.jpg","type":"image\/jpeg"}],"author":"\ub274\uc2a4\uc640\uc774\uc5b4","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/korea_newswire","twitter_misc":{"\uae00\uc4f4\uc774":"\ub274\uc2a4\uc640\uc774\uc5b4"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.newswire.co.kr\/?p=9611#article","isPartOf":{"@id":"https:\/\/blog.newswire.co.kr\/?p=9611"},"author":{"name":"\ub274\uc2a4\uc640\uc774\uc5b4","@id":"https:\/\/blog.newswire.co.kr\/#\/schema\/person\/468e315c5ea94ce9b6d839dc0d5aa0db"},"headline":"3\uc885\ub958 \ubbf8\ub514\uc5b4 \ud2b9\uc9d5\uacfc \ud64d\ubcf4 \uc131\uacfc \uce21\uc815 \ubc29\ubc95","datePublished":"2019-04-29T21:00:58+00:00","dateModified":"2019-04-30T04:22:05+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.newswire.co.kr\/?p=9611"},"wordCount":37,"commentCount":0,"publisher":{"@id":"https:\/\/blog.newswire.co.kr\/#organization"},"image":{"@id":"https:\/\/blog.newswire.co.kr\/?p=9611#primaryimage"},"thumbnailUrl":"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2019\/04\/3-media-type-pr.jpg","keywords":["PR","\ub274\uc2a4","\ubbf8\ub514\uc5b4","\ubcf4\ub3c4\uc790\ub8cc","\ubcf4\ub3c4\uc790\ub8cc\ubc30\ud3ec","\uc5b8\ub4dc\ubbf8\ub514\uc5b4","\uc5b8\ub860\ud64d\ubcf4","\uc628\ub4dc\ubbf8\ub514\uc5b4","\ud398\uc774\ub4dc\ubbf8\ub514\uc5b4","\ud64d\ubcf4"],"articleSection":["\uc5b8\ub860\ud64d\ubcf4"],"inLanguage":"ko-KR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.newswire.co.kr\/?p=9611#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.newswire.co.kr\/?p=9611","url":"https:\/\/blog.newswire.co.kr\/?p=9611","name":"3\uc885\ub958 \ubbf8\ub514\uc5b4 \ud2b9\uc9d5\uacfc \ud64d\ubcf4 \uc131\uacfc \uce21\uc815 \ubc29\ubc95 - \ud64d\ubcf4\uc758 \ubaa8\ub4e0 \uac83","isPartOf":{"@id":"https:\/\/blog.newswire.co.kr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.newswire.co.kr\/?p=9611#primaryimage"},"image":{"@id":"https:\/\/blog.newswire.co.kr\/?p=9611#primaryimage"},"thumbnailUrl":"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2019\/04\/3-media-type-pr.jpg","datePublished":"2019-04-29T21:00:58+00:00","dateModified":"2019-04-30T04:22:05+00:00","breadcrumb":{"@id":"https:\/\/blog.newswire.co.kr\/?p=9611#breadcrumb"},"inLanguage":"ko-KR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.newswire.co.kr\/?p=9611"]}]},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/blog.newswire.co.kr\/?p=9611#primaryimage","url":"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2019\/04\/3-media-type-pr.jpg","contentUrl":"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2019\/04\/3-media-type-pr.jpg","width":765,"height":482},{"@type":"BreadcrumbList","@id":"https:\/\/blog.newswire.co.kr\/?p=9611#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.newswire.co.kr\/"},{"@type":"ListItem","position":2,"name":"3\uc885\ub958 \ubbf8\ub514\uc5b4 \ud2b9\uc9d5\uacfc \ud64d\ubcf4 \uc131\uacfc \uce21\uc815 \ubc29\ubc95"}]},{"@type":"WebSite","@id":"https:\/\/blog.newswire.co.kr\/#website","url":"https:\/\/blog.newswire.co.kr\/","name":"\ud64d\ubcf4\uc758 \ubaa8\ub4e0 \uac83","description":"\ub274\uc2a4\uc640\uc774\uc5b4 \ube14\ub85c\uadf8","publisher":{"@id":"https:\/\/blog.newswire.co.kr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.newswire.co.kr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ko-KR"},{"@type":"Organization","@id":"https:\/\/blog.newswire.co.kr\/#organization","name":"\ucf54\ub9ac\uc544\ub274\uc2a4\uc640\uc774\uc5b4","url":"https:\/\/blog.newswire.co.kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/blog.newswire.co.kr\/#\/schema\/logo\/image\/","url":"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2017\/04\/logo.png","contentUrl":"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2017\/04\/logo.png","width":296,"height":44,"caption":"\ucf54\ub9ac\uc544\ub274\uc2a4\uc640\uc774\uc5b4"},"image":{"@id":"https:\/\/blog.newswire.co.kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blog.newswire.co.kr\/#\/schema\/person\/468e315c5ea94ce9b6d839dc0d5aa0db","name":"\ub274\uc2a4\uc640\uc774\uc5b4","description":"\ub274\uc2a4\uc640\uc774\uc5b4\ub294 \uae30\uc5c5, \uae30\uad00, \ub2e8\uccb4\uac00 \ubc1c\ud45c\ud558\ub294 \ubcf4\ub3c4\uc790\ub8cc\ub97c \uc5b8\ub860\uacfc, \ud3ec\ud138, \uc18c\uc15c\ubbf8\ub514\uc5b4, \ud22c\uc790\uc790\uc5d0\uac8c \uc27d\uac8c \ubc30\ud3ec\ud560 \uc218 \uc788\ub294 \uc628\ub77c\uc778 \ubcf4\ub3c4\uc790\ub8cc \ubc30\ud3ec \uc11c\ube44\uc2a4\uc785\ub2c8\ub2e4. \ubcf4\ub3c4\uc790\ub8cc\ub97c \uc6d0\ud558\ub294 \ucc44\ub110, \uae30\uc790\uc5d0\uac8c \ubcf4\ub0b4\ubcf4\uc138\uc694.","sameAs":["https:\/\/www.newswire.co.kr","https:\/\/www.facebook.com\/KoreaNewswire","https:\/\/x.com\/https:\/\/twitter.com\/korea_newswire"],"url":"https:\/\/blog.newswire.co.kr\/?author=1"}]}},"jetpack_featured_media_url":"https:\/\/blog.newswire.co.kr\/wp-content\/uploads\/2019\/04\/3-media-type-pr.jpg","jetpack_shortlink":"https:\/\/wp.me\/p33un2-2v1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.newswire.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/9611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.newswire.co.kr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.newswire.co.kr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.newswire.co.kr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.newswire.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9611"}],"version-history":[{"count":25,"href":"https:\/\/blog.newswire.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/9611\/revisions"}],"predecessor-version":[{"id":9645,"href":"https:\/\/blog.newswire.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/9611\/revisions\/9645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.newswire.co.kr\/index.php?rest_route=\/wp\/v2\/media\/9642"}],"wp:attachment":[{"href":"https:\/\/blog.newswire.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.newswire.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.newswire.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}